Linkfire

🎙️ What's next for podcasters and creators? At the London Podcast Show last month, we explored the exciting future of podcasting and uncovered key trends transforming the industry: ✨ Expanding platforms and distribution opportunities 🤖 The rise of AI-powered content creation 🎥 The growing appeal of vodcasts (video podcasts) 💰 Innovative monetization strategies The podcasting landscape is evolving at lightning speed 🚀. Dive into our latest blog post to discover these trends and see what’s on the horizon!

We’re looking for a Senior Front-End Engineer to lead the migration of our core product from Ember.js to React, a foundational project that will unlock a new wave of innovation, speed, and scale. Come help shape the platform trusted by the biggest names in music — from Universal Music Group, Sony, and Warner, to iconic artists like Beyoncé, The Rolling Stones, Ed Sheeran, and chart-topping shows like Wiser Than Me and Americast. Why this role is important: 👉 You’ll own a critical frontend re-platforming initiative 👉 You’ll collaborate with a passionate, cross-functional team 👉 Your work will directly impact how millions of fans engage with the artists they love 👉 You’ll help build the future of music marketing Sound like your kind of challenge? Check out the full job description here: https://lnkd.in/dXwnRfmA

Bon Iver’s pre-release strategy for ‘SABLE, fABLE’ is a perfect example of how timing, storytelling, and creativity can come together to build excitement. From immersive visuals to consistent updates, they’ve done an incredible job keeping fans engaged at every step. What’s inspiring is that you don’t need a huge budget to apply these lessons. With some thoughtful planning and a bit of creativity, you can create a buzz around your next project too. Plenty to learn here! Article link in the comments. #MusicStrategy #MarketingTips #PrereleaseStrategy

Big questions, real talk, and plenty of laughs. IMO is here! Michelle Obama and Craig Robinson take on life’s biggest (and smallest) dilemmas with honesty, humor, and special guests each week. From relationships to finances, they’re answering audience questions with practical advice and candid stories. We’re proud that the team at Higher Ground chose Linkfire to power their podcast landing pages, making it easy for fans to tune in, no matter where they listen. New episodes drop every Wednesday. Join the conversation!

A great release isn’t just about the music—it’s about the journey. Artists pour their souls into their work, and their digital presence should reflect that passion. That’s why so many are using release embeds in bio links to make their content more discoverable, engaging, and impactful. From Kendrick Lamar’s no-fuss approach to Natalie Jane’s immersive fan hub, we’ve seen artists turn their bio links into powerful storytelling tools. Discover 5 inspiring examples of bio links in action. Link in the comments.

How does Lemonada Media turn listeners into loyal fans? With a powerhouse lineup of podcasts, Lemonada Media needed a way to track and optimize listener engagement across multiple channels. With Linkfire’s smart tracking and Apple Podcast insights, they’ve refined their strategy—leading to higher engagement, smarter decisions, and sustainable growth. What they achieved: ✅ Over 50% of clicks turn into plays   ✅ 40% of unique listeners tune in for at least 20 minutes   ✅ 70% of engaged listeners hit that follow button  We spoke with Amber Gerardy Robinson, Senior Director of Digital Strategy & Insights, about their marketing playbook and predictions for podcasting in 2025. 📖 Read the full case study. Link in the comments.

We've just released our interim financial update for Q4 2024! Key Highlights (compared to Q4 2023): ⬆️ 182% improved earnings  ⬆️ 25% EBITDA/Sales ratio ⬆️ 7% growth in revenue Q4 is yet another testament to the strength of our strategy, continuing the momentum from Q3 with profitable results and a strong performance. We’re also proud to have renewed agreements with Warner Music Group and Universal Music Group—two of the biggest players in the music industry. Looking ahead to 2025, we’re laser-focused on:   - Sustaining robust commissions revenue growth observed in H2 2024   - Accelerating Annual Recurring Revenue (ARR) through targeted enterprise sales in Music and Podcasts   - Securing a refinancing solution to ensure long-term sustainability 👉 Access the full interim financial update for Q3 2024 here: https://lnkd.in/dhTKQqsb

💌 Show your fans some extra love this Valentine’s Day! From surprise music drops to limited-edition merch, there are many ways to make your audience feel special. Need ideas? Find some in our latest blog. https://lnkd.in/dku4DfN8

Merch isn’t just stuff — it’s a story. It’s passion, connection, and creativity wrapped in every piece. From Maxence's personalized keepsakes to BEACHPEOPLE’s ultimate fan bundles, we’re spotlighting 5 creators using Linkfire's merch block in ways you can’t scroll past. Looking for some inspiration to level up your merch game? Head to the blog through the link in comments.

Kicking off 2025 with exciting news: We’re partnering with Rakuten Music to help you connect with:  🎵 Music lovers who enjoy discovering new tracks.   🏆 Fans who stream music and earn rewards.   💽 Collectors who still value owning music.  With Rakuten Music now available as an automated destination on your Linkfire pages, you’ll gain access to loyal audiences across Japan and Southeast Asia.  Read more on the blog to discover how this partnership can amplify your reach. Link in the comments.