Liftoff Mobile

#GDCSF is almost here. If you’re planning your week, make sure we're on your calendar. We’re hosting conversations across the city, from our private meeting space to cafe meetups, plus an APAC Mixer for clients in town. Request to secure time with our team now: https://lnkd.in/gf6833aD

Happy Lunar New Year! Wishing you and your family a year filled with happiness and good health.

On February 11, we’re bringing together a small group of mobile marketers in São Paulo for an evening of thoughtful conversation and a closer look at the State of Mobile 2026 📊 Hosted alongside Sensor Tower and other industry friends, the evening will include panels and a fireside chat with AppsFlyer and our very own Nelson Feitosa, followed by drinks and dinner with peers. Request an invite through Liftoff here: https://lnkd.in/gjb8UhSG

We'll be at Gamesforum Barcelona on February 10–11! We’re looking forward to connecting with mobile gaming teams working across user acquisition, monetization, and product growth, and to exchanging ideas on what’s next for the industry. On Day 1, our GameRefinery team will be sharing insights on Live Event Design Trends and how they’re shaping player engagement heading into 2026. If live ops and long-term engagement are on your radar, this session is worth catching.

Fully ML-driven targeting is becoming essential for effective mobile user acquisition. In our contribution to G2’s latest industry report, we shared that the strongest outcomes don’t come from coarse segmentation, but from many user-level decisions powered by well-calibrated predictive models. That shift is changing how growth teams think about budget allocation, targeting, and long-term value. The report reflects how AI-driven predictive segmentation is helping teams move toward more precise, value-based decision-making in mobile UA. Read the full report here: https://lnkd.in/gbBGK_Bq

Liftoff is heading to iGB Affiliate Barcelona 2026! Join us on January 20–21 at Fira Barcelona Gran Via for one of the #iGaming industry's biggest affiliate events. We'll be in Hall 8.1, Booth 81-K42, where we'll be connecting with partners and industry peers! If you'd like to set up time with the team, you can book a meeting here: https://lnkd.in/gHtu84TC 👋 See you in Barcelona. #iGBAffiliate #iGBAffiliateBarcelona

Our #WomenInMobile series returns for the New Year with a feature on Ulyana Guseva, Head of Advertising Sales at Citymapper. One of her standout pieces of advice: be your own cheerleader. From asking for recognition to advocating for your work early on, Ulyana shares how self-advocacy played a key role in her growth into leadership, particularly after transitioning into tech from outside the industry. Read the full conversation on Business of Apps for her perspective: https://lnkd.in/gTSfHQaW

How are Kalshi, Polymarket and #Myriad turning prediction markets into mainstream apps? In the second installment of our Apps and Trends to Watch series, Kalle Heikkinen examines how gamification, social features, and habit loops are evolving this category. The findings extend far beyond prediction markets. Read the blog now: https://lnkd.in/eu6C9Tn8

Creative has long been one of the most controllable levers in performance marketing. Now, we’re turning that creative advantage into a repeatable system for growth. Our new Creative Packages combine hands-on creative strategy, AI-enhanced development, and access to high-performing formats, all designed to help marketers scale without sacrificing speed or performance. Unlock smarter, scalable growth: https://bit.ly/4qcIbgB

Liftoff has been included as a demand-side platform in Roblox’s expansion of programmatic partnerships, announced at CES 2026. The update extends programmatic access to Roblox’s premium video inventory, making it easier for advertisers to buy on the platform at scale. Through this expansion, brands can reach audiences on Roblox, including Gen Z and Gen Alpha, via immersive advertising experiences using familiar programmatic workflows. As interest in interactive and gaming environments continues to grow, expanded programmatic access helps advertisers participate more easily and thoughtfully. We’re glad to support this next phase of Roblox’s advertising platform and what it enables for advertisers moving forward. Read the full article: https://lnkd.in/etbqm2Yt