We hosted an incredible Fireside Chat & Industry Happy Hour at Orb HQ last week with leaders across product, finance, and engineering.
Big thanks to Brad Silicani (CEO, Anrok), Alvaro Morales (CEO, Orb), and our moderator Ellen Perfect (Head of PMM, Orb) for a thoughtful and candid conversation, and to the entire Anrok team for partnering with us.
A few themes that really stood out:
→ AI-native companies are scaling globally from day one
What used to take years now happens in months—bringing pricing, billing, and tax complexity forward much earlier than expected.
→ There are no established playbooks yet
Finance leaders are actively inventing best practices in real time—learning from each other, experimenting, and sharing what works.
→ The CFO role is evolving fast
From reactive reporting → to deeply embedded, strategic partners influencing product, pricing, and growth.
→ Usage-based models are reshaping the entire company
Not just billing—forecasting, sales comp, pricing strategy, and even product decisions are now driven by real-time usage data.
→ Infrastructure > tools
The best teams are investing early in flexible, scalable revenue infrastructure—so pricing and go-to-market can move as fast as product.
→ Cross-functional is the new default
Product, engineering, finance, and GTM are increasingly operating as one system—not silos.
Thanks again to everyone who joined us, it was a fantastic discussion. We’ll be sharing a detailed blog & recording shortly for anyone who wants to dive back in.