Ogury

We’re officially trading the all-night binge for the anticipation of the weekly drop. Appointment TV is back, but this time, the viewer sets the schedule. This collective excitement creates a massive opportunity, but as streaming platforms increase their ad loads, the margin for error is shrinking. Disruptive ads don't just get ignored; they actively alienate a highly engaged audience. In our latest blog, Benjamin Lanfry, our Chief Client & Partnerships Officer, explains why winning on CTV means dropping the old digital display playbook and shifting from broad reach to true audience resonance. Grab your popcorn and read more: https://lnkd.in/eAsG9RRh

This Pride Month, Ogurians around the world showed up in many different ways. Our teams brought incredible energy to several meaningful initiatives. We shared vibrant colors for the photo challenge, pushed well-being boundaries in the Pride in Motion event, and came together for a workshop focusing on the history of Pride, mental health, inclusive language, and everyday allyship. Beyond the conversations, Ogurians translated awareness into action. Together, we raised more than $2,400 for GiveOut, supporting LGBTQ+ human rights activism worldwide—marking a 20% increase compared to last year. Thank you to everyone who participated, listened, moved, shared, and helped create moments of connection across Ogury.

Ogury is proud to be a Partner with Walmart Connect. Brands leveraging Ogury through Walmart Connect can now unlock rich media formats beyond static display, including Slideshow, Site-scroller, Tap to Reveal, Pick & Choose, and more. Ogury’s creative offering and curated supply can be combined with Walmart’s first-party retail data in the Walmart DSP. These capabilities are available for both programmatic and managed campaigns across desktop and mobile. ➡️ Reach out to us to request a demo and support today: https://lnkd.in/e9PrmQCr

Andrea Wieseke, our Country Director Switzerland & Austria, represented Ogury at IAB Switzerland Association’s Programmatic Advertising Day. More channels mean more opportunities, but also more fragmentation. For marketers, the challenge is clear: how to build audience strategies that stay consistent and effective across every environment. As programmatic continues to evolve, long-term growth will come from smarter, more unified approaches that can perform across channels. Thank you to everyone who joined the conversations throughout the day.

You know that moment when the audience you planned doesn't quite match what gets activated? SONA, our brand new agentic solution, was built to address just that. It turns any brief into a structured, persona-based strategy teams can understand, activate, and maintain consistently across channels. No more lost-in-translation moments and a clearer path from planning to execution. Swipe through or dive deeper: https://lnkd.in/eCPtTQyd Want to see SONA in action? If you’re in Cannes, you can book a meeting with us to see a live demo. Link in the comments.

In the Philippines’ crowded QSR market, everyone is competing on value. So how did McDonald’s cut through? Together with OMD Philippines, McDonald’s leveraged Ogury’s Persona Intelligence to move beyond broad demographic targeting and reach consumers based on real behaviors, motivations, and need states. Brought to life through persona-specific creative and messaging, the campaign turned audience understanding into measurable business outcomes: - +39% in Combo Meal Sales vs. Pre-Campaign - +36% in Overall Sales vs. Pre-Campaign Read the full success story: https://lnkd.in/e9A6vebY

When we started working on Ogury’s brand refresh, we wanted to avoid a common trap in tech: making things sound more complicated than they need to be. Our VP Global Marketing, Samir Chabab, shares the creative journey behind Ogury’s new look and feel and how we built an identity that feels confident but human, intelligent but never confusing. Because at the end of the day, technology shouldn’t be a headache to talk about. Read the full story here: https://lnkd.in/en3DxK6k

Audience strategy often relies on assumptions about what people might buy. Ogury is changing that by bringing retail purchase signals into the equation through a new partnership with NielsenIQ. By integrating NIQ’s GeoPurchase data into our Persona Intelligence Engine, our personas are now informed by what audiences actually buy at the product level. For marketers, this means a clearer local view of category dynamics and competitive positioning — helping them identify strengths and opportunities for growth. Those insights can then be translated into audiences for digital media campaigns, informing acquisition and retention strategies based on real-world purchase dynamics. More on the partnership here: https://lnkd.in/eiQ9TFuJ

What do AI, audience discovery, and morning meditation have in common? They’re all part of Nicolas Bidon’s conversation with At The Moment Media (ATM). In this interview, our CEO reflects on the professional journey that led him to Ogury, how we enable brands to find incremental audiences where signals are limited, and the role of AI in shaping the future of campaign insights. He also shares the habits and mindset that keep him grounded while leading in a fast-moving industry. Watch the full interview here: https://lnkd.in/eT-ReFub

We're bringing something new to Cannes this year. SONA, our new agentic solution, bridges the gap between planning and execution — turning a simple brief into a structured, consistent strategy across channels. It just launched, and we'll be demoing it live 22–26 June. If you're in Cannes and want to see it in action (or just talk about what's next for digital advertising), let's connect. 📅 Book time with our team → https://lnkd.in/dS3JYeN2