Ogury

What drives luxury in Japan today? The answer might surprise you. Our study, featured in ExchangeWire Japan, surveyed over 7,500 consumers, including more than 2,500 in Japan, and reveals a shift. Heritage and indulgence remain important, but more consumers are drawn to experiences, uniqueness, and greater value. Nearly a quarter say they would pay more for premium services and experiences. In a market where tradition meets innovation, Japanese consumers are rewriting the rules for what luxury should deliver in 2025 and beyond. 👉 Explore the full findings: https://lnkd.in/ePfwQQsf #Luxury #ConsumerInsights #Japan #AdTech

We did it! Ogury and Carat France (part of dentsu International) have won Silver at the Grand Prix des Stratégies Médias 2025 by Stratégies.🎉 Our campaign with Intel was recognized for Best Media Strategy: Audience, Targeting & Creative Data — proving that smart, privacy-safe audience strategies deliver real impact. 👏 Huge thanks to our partners and teams who made this success possible. Discover our case study: https://lnkd.in/euKTrcQi #GrandPrixStratégies #MediaStrategy #DigitalAdvertising

Ogury is proud to announce the launch of our targeting solution in CTV. In France, dentsu is the first media agency to adopt this innovation through its proprietary data platform, Dentsu.Audiences. This solution allows brands to reach audiences not only in relevant contexts but also in unexpected ones, moving beyond socio-demographic or program-based criteria. With hundreds of actionable CTV personas, advertisers partnering with dentsu and Ogury can engage niche consumers that are traditionally hard to reach on connected TV. AUDE MARCHAND-VELANDIA, Head of Data at dentsu, shares: “Ogury’s persona-based targeting has delivered strong results across countless digital campaigns, so extending it to connected TV was the natural next step.” A big thank you to dentsu for their trust and collaboration in bringing this solution to market. Discover about this partnership in The Media Leader FR: https://lnkd.in/eSdqhava #CTV #DigitalAdvertising #Programmatic #Innovation

Ready to take your sales career to the next level? Ogury is on the hunt for a Senior Sales Manager to join our London team. This isn’t your average sales gig — you’ll be working with cutting-edge technology, building strong relationships with global agency networks, and helping us redefine what’s possible in adtech. If you’ve got the hustle and the passion to stay ahead of the curve, we’ve got the stage for you to shine. Apply here: https://lnkd.in/eBaMbB5U #Adtech #Sales #Hiring #LondonJobs #Ogury

Our Country Director for Switzerland & Austria, Andrea Wieseke, joined Mark Johnson from Mediashotz, for a quick-fire interview exploring what boldness looks like in our industry. Her reflections pointed to a future where digital advertising moves beyond its dependence on personal identifiers and embraces hybrid strategies that balance precision, privacy, and innovation. 🎥 Watch the full interview here: https://lnkd.in/ep67UbMr #DMEXCO2025 #DigitalAdvertising #Privacy

Ogury’s own Business Lead, Liora Fox, has been named one of The Media Leader UK's Future 100 Leaders 2025! 🎉 This recognition celebrates professionals driving disruption, inclusion, and excellence across the industry — values Liora brings to life every single day. 👏 Huge congratulations, Liora, on this well-deserved recognition! And hats off to all the other incredible trailblazers featured in this year’s list. See the full list here: https://lnkd.in/eahdrEwi #Future100 #MediaLeader #AdTech

Reaching the right consumer today isn’t just about scale—it’s about precision, privacy, and performance. In MARKETECH APAC, our Managing Director APAC, Rishi Bedi, joins Germaine H., Head of Marketing APAC at Quantcast, in conversation with Aliza Carmona to unpack the debate between contextual and behavioural targeting—and why the future isn’t as simple as choosing one side. Read the full article: https://lnkd.in/e9J59X7E #AdTech #DigitalAdvertising #Advertising #Privacy

Ogury is proud to partner with Annalect Germany (Omnicom Media Group) to seamlessly bridge the gap between audience planning and activation. By integrating Ogury One’s audience planning API into Annalect’s Local Audience Hub and Audience Machine, Omnicom Media Group’s planners now have direct access to our Personified Advertising solution. This enables them to transform any briefs into precise and privacy-safe personas, instantly ready for activation at scale across the open web. Early test campaigns have already shown impressive results: up to 50% faster campaign setup, six times better on-target reach, and brand buying intention approaching 70%. Read more: https://lnkd.in/euE-8_TQ  #DigitalAdvertising #AdTech #PersonifiedAdvertising #AudiencePlanning #OpenWeb

That’s a wrap on DMEXCO - Digital Marketing Expo & Conference 2025. Two inspiring days in Cologne filled with big ideas, meaningful conversations, and both familiar and new faces. From the booth to our Happy Hour, we loved every moment of connecting with you. A huge thank you to everyone who stopped by to meet with the Ogury team. 📸 Here’s a look back — from the buzz on the show floor to the moments in between. Until next year, DMEXCO 👋 👉 Want to continue the conversation? Get in touch with us: https://lnkd.in/e5pd7j3S #DMEXCO2025 #AdTech #PersonifiedAdvertising #AI #BrandSafety

In Forbes, our CEO, Geoffroy Martin, looks back at two decades of AI innovation in ad tech. From predicting clicks in the early 2000s to audience extension and contextual breakthroughs, advertising has been powered by AI long before the current hype. Now comes the next leap: agentic AI. Beyond automation, AI can conceptualize solutions, optimize campaigns in real time, and act as true marketing partners. The question isn’t about the technology, but the mindset: will the industry collaborate to unlock this future? Read the full story: https://lnkd.in/ejjVM7Ey #Forbes #AdTech #AI #AgenticAI #DigitalAdvertising