OAAA

OAAA is committed to advancing the out of home industry through impactful, measurable legislation at the federal, state, and local levels. That mission is driven by deep partnerships, consistent engagement, and strategic collaboration across government channels. Our Government Affairs team actively attends state outdoor association meetings, where they share national updates, listen to regional concerns, and ensure the voice of the industry is heard where decisions are made. These meetings are where policy becomes practice, offering critical opportunities to align with transportation officials, regulators, and peers on the issues that shape day-to-day operations. For media owners, these meetings provide a direct line to the policies that impact your business. 💬Learn more about the importance of state association meetings: https://lnkd.in/gGgPtCEp 📇Find your local chapter to get involved: https://lnkd.in/gwW3M-Vd

OAAA Unveils Programmatic Transparency Pledge https://lnkd.in/eTWGdZQS

Broadsign is proud to team up with the Out of Home Advertising Association of America (OAAA) and industry peers in signing the first-ever Programmatic OOH Transparency Pledge. The pledge is an industry-wide initiative that represents our shared commitment to trust, integrity, and accountability in every programmatic transaction, paving the way for an out-of-home industry that operates with openness and transparency. Learn more about the Transparency Pledge here → https://lnkd.in/gpyQmyzG

Perion is proud to stand alongside the Out of Home Advertising Association of America OAAA and industry leaders in signing the first-ever Programmatic OOH Transparency Pledge. This industry-wide initiative establishes a unified framework of integrity, fairness, and accountability across all programmatic out-of-home transactions. By endorsing this pledge, Perion reaffirms its dedication to fostering a transparent, trusted, and brand-safe programmatic ecosystem, one that delivers measurable value to advertisers, agencies, and consumers. Together, we are shaping the future of programmatic OOH with clarity, confidence, and collaboration. Learn more about the Transparency Pledge here https://lnkd.in/dXuDjiEF #DOOH #Transparency #AdTech #OAAA

Today, OAAA, together with leaders from Broadsign, Perion, Place Exchange, VIOOH, and Vistar Media, introduced the Programmatic OOH Transparency Pledge, a shared commitment to trust, integrity, and accountability in every programmatic transaction. The pledge outlines clear principles for: ✔ Honest inventory representation ✔ Equitable transactions ✔ Transparent economics ✔ Reliable campaign reporting ✔ Detailed data access It also prohibits hidden fees, inventory misrepresentation, auction manipulation, and other opaque practices that have challenged trust in other digital environments. According to a forecast by MAGNA Global, programmatic is projected to reach 65% of all DOOH spend by 2029. This industry-led initiative ensures programmatic OOH continues to scale with transparency and buyer confidence at its core. 👉 Learn more: https://lnkd.in/gpyQmyzG

At this year's OAAA + 4As: OOH Future Forum, marketers, agencies, and media leaders explored how out of home is evolving to meet new demands for trust, data, and creativity. From real-world presence to real-time agility, six key takeaways captured where the medium is heading next: 1️⃣ OOH is the trust anchor in an AI-centric world. 2️⃣ Physical presence is the new currency of connection. 3️⃣ OOH is now the unifying force across platforms. 4️⃣ Dynamic, data-fueled creative is leading the next wave. 5️⃣ The future of OOH is experiential, integrated, and rooted in human connection. 6️⃣ Open ecosystems will unlock faster innovation. 📖 Read the full recap on our blog: https://lnkd.in/g53EqkHz 💻 Watch the event replay: https://lnkd.in/gi6P3aSx

What makes an out of home ad unforgettable? 💡 According to The Drum, it’s not just about scale or location. It’s bold creative that captures attention and stays with people long after they’ve seen it. Their roundup of the “World’s Best Ever Out of Home Ads” highlights campaigns that mastered visual clarity, cultural timing, and emotional impact. These are the ads that demonstrate how standout design delivers lasting brand value. 👀 See the campaigns that made their mark: https://lnkd.in/e_7WjCnY

Just back from my first ANA Masters of Marketing — and one clear theme emerged: In an AI-driven world, real-world media is becoming more valuable than ever. Here are seven takeaways from the week that point to where marketing is headed — and why IRL Media is a massive growth opportunity: 1. AI is rewriting the media playbook. Agentic browsers and chatbots are disintermediating publishers and even search. Discovery is fragmenting. Attention is scarcer — and harder to earn. 2. In that world, brands are the differentiator. They create the emotional connection and loyalty that algorithms can’t replicate. The stronger the brand, the more resilient the business. 3. Experience beats exposure. The best marketers are moving from delivering messages to designing ecosystems — digital, social, linear, and experiential — that drive advocacy, not just awareness. 4. Consistency still wins. Breakthrough brands deliver powerful, coherent messages across every touchpoint. Frequency and quality, not just reach, drive growth. 5. The line between ads and content is gone. The best creative work doesn’t interrupt — it inspires. And when creators authentically endorse a brand, the impact can be exponential. 6. Gen Z is tuning out — literally. More than three-quarters of young consumers want opportunities to disconnect. They’re seeking experiences that feel human and real. 7. Cross-platform measurement is finally catching up. Aquila — an ANA sponsored new initiative from major advertisers, agencies, and platforms — promises unduplicated reach and frequency, enabling true integrated planning. Progress seems real - which underscores the urgency both the buy side and the sell side see in getting measurement right. The takeaway: As AI floods digital channels, human experiences stand out. OOH and experiential aren’t just part of the mix — they’re fast becoming the foundation of modern brand-building. To my friends in the Out-of-Home industry: our future is bright — if we can align on standards, measurement, and the scale this moment deserves.

There’s still time to register for next week's Discover OOH Day: Dallas at the House of Blues! Join brand and agency leaders for an afternoon exploring the ideas shaping today’s out of home landscape from creative innovation to strategic impact. Programming includes conversations on audience authenticity, brand credibility, and attention-driven outcomes, plus real-world insights from industry leaders like:   🔹Noelle LeVeaux, CMO, FIFA World Cup 26™ Dallas™ 🔹Esther M. Raphael, CMO, Intersection Co. 🔹Jeff Aldridge, Head of New Business, PJX Media 🔹Rachel Roger, VP of National Sales, Lamar Advertising Company 🔹Corey Salomone, Director, National Accounts, Lamar Advertising Company 🔹Brian Cordes, Head of Client Partnerships & National Offices, DIRECTTV 🔹Les Harrison, National Brand Partnerships, Programmatic, Head of Automotive, OUTFRONT Media 🔹Natrian Maxwell, EVP of Strategy and Innovation, Captivate   Seats are filling fast. Reserve yours today at: https://lnkd.in/gPyS66qT