iHeartMedia

🔍Our newest study, New American Consumer: Bicultural Latinos, explores an identity-driven audience that isn’t choosing between two worlds - they’re building a new one. They lead with curiosity, connection, and cultural confidence. They’re inspired by creators who feel authentic and credible, not just influencers, but proof points of what’s possible. 🌟 And the opportunity to build with them is massive: ➡️ Bicultural Latinos represent nearly 40% of U.S. Latinos - now the majority shaping culture and growth. ➡️ $4.1T in U.S. Latino purchasing power. ➡️ 73% are open to trying new brands when they feel seen authentically. ➡️ Culture is the strategy and language is the tactic - they fluidly navigate English, Spanish, and Spanglish. ➡️ Audio is a cultural ritual, with Bicultural Latinos over‑indexing across radio, podcasts, and music through trusted, human‑led voices. Read more 👉 https://lnkd.in/gAUe4JMS

We are thrilled to be heading back to Austin for our fifth annual iHeartPodcasts Hotel! 🎙️🌟 This weekend is built on connection and shared moments with talent, partners, and guests - featuring intimate dinners, thoughtful conversations, and exciting celebrations. 🎉 We’re looking forward to spotlighting the incredible moments to come, stay tuned for more! #iHeartPodcasts #PodcastHotel

Trust drives action. 💬⚡️ People listen to voices they know and like - which makes choosing a local business feel easy. ✅ 80% trust their favorite host to speak for their community ✅ 78% trust host recommendations See how trusted voices help customers choose you 👉https://lnkd.in/gs_H2WxE #GrowWithiHeart

Why do we choose certain brands and stay loyal? 🧠 In a world racing towards Ai and automation, one thing still matters most: human creativity. Explore the neuroscience behind brand loyalty with insights from David Eagleman 👉 https://lnkd.in/gi2t-3ER

At #WebSummitQatar, iHeartMedia launched iHeartArabi, debuting our Arabic‑language podcast network and expanding our global audio ecosystem across the Arab world through audio and video in 2026.🎧

🌍 From Davos to the global stage at #WebSummitQatar in Doha. Insightful conversations on culture and influence with Steven Bartlett, Questlove, and Chris Williamson, exploring how trust is earned, protected, and amplified in today’s economy. 🤝 Continued appreciation to the Qatar Government Communications Office for this partnership.

Lisa Coffey on an incredible week at Media Row leading up to the Super Bowl. 🏈✨ iHeartMedia is the official audio sponsor of the NFL Tailgate and the official audio partner of the 2026 Winter Olympics, bringing fans closer to the biggest moments in sports.🏅 Let’s connect to activate your brand across pre, during, and post game moments with iHeart 👉 https://lnkd.in/gs_H2WxE

The biggest games aren’t just watched - they’re shared, and in a world of endless scroll, live sports still brings people together.✨ That’s what makes moments like the Super Bowl so powerful. It’s the build up, the game, and the Monday after! 🏈🔥 Show up before, during, and after the biggest moments in sports. Let’s build your game plan 👉 https://lnkd.in/gs_H2WxE

🚨 New audio power play in Latino sports & culture! Rimas Sports, Bad Bunny’s sports management and brand alliance agency, is teaming up with iHeartMedia to launch original podcasts and video content for My Cultura, led by Latino athletes and creators shaping the future of sports and pop culture. 🏆🎧 Read the full announcement 👉 https://lnkd.in/gmG7R3Gb

Lisa Coffey and Lainie Fertick share their takeaways from conversations on the ground at #IABALM 2026. 
 Brands win with audio by following real consumer habits and tapping into audio’s unmatched memorability. 🧠💡 Does your media mix truly reflect where consumers spend their time and where they place their trust? Let’s connect 👉 https://lnkd.in/gs_H2WxE