IAB New Zealand

📢 Got opinions on DOOH? We want to hear them. Digital Out of Home (DOOH) now accounts for 77.3% of total Out of Home revenue according to our friends at the Out of Home Media Association Aotearoa and we want to know what you think about it. If you work in a media agency, DSP, creative agency or marketing role the 2026 DOOH Market Barometer Survey was made for you. Tell us what's working, what's holding it back, and where the market needs to go to next. The survey takes less than 5 minutes to complete, and you'll go in the draw to win a $500 Prezzy Card https://lnkd.in/eWingq5x Thank you to Richard Pook Lohnet Waugh Kevin van Wyk for your work developing this survey. Ash Houghton Jack Plowright Joshua Turney Kaitlin Mitchell Max Charnin Micaela Bos Nivin Sewpershad Sandra Scott Brooke Rau #DOOH #ProgrammaticDOOH #DigitalAdvertising

A warm welcome to the newest members of our IAB New Zealand Councils. We now have over 85 volunteer practitioners across four councils and we love seeing this group continue to grow. Our Councils are the engine room of what we do - industry experts who give their time to shape resources, events, produce research, and move the digital advertising industry forward. A big round of applause for this ever-growing group of legends 👏 🌟 The Data, Privacy & Measurement Council Kate Addis rejoining in her new role as Chief Product Officer OMD New Zealand Joshua Burtenshaw District Manager Snowflake 🌟 The Digital Effectiveness Council Josephine Driscoll Integrated Solutions Director - Scibids DoubleVerify Teresa Ly rejoining in her new role as Head of Sales Vevo Lisa McGee Digital Strategist TVNZ Troy Parsonson General Manager Mars United℠ Commerce ANZ 🌟 The Programmatic Digital Out of Home Working Group Kaitlin Mitchell Business Director MBM Brooke Rau Head of Client Partnerships - Agency Market Media 🌟 The Emerging Technology Council Craig Adolph Head of Digital Hemisphere Remo C. Performance Director PHD Aotearoa NZ Shahper Richter Senior Lecturer Digital Marketing University of Auckland #DigitalAdvertising #IABNZ Kate Grigg Sarah O'Carroll Qassem Naim Travena Addenbrooke Lisa Ison Skipper (June) Lomiwes Adnan Khan Richard Pook Sandra Scott Robert Hutchinson Craig Delany Craig Whitaker Katie Macdiarmid John Buckley Ravneel Chandra Iris Benedikt Vanessa Williams Mitchell Mak

🌟 New Event: The Future of Creativity & AI AI is changing how we make things - not just what we make. Join us for The Future of Creativity & AI, the second event in IAB New Zealand's AI series. Industry leaders will explore how AI is reshaping creative - from ideation and production to culture and workflows. Speakers Include: 🎤 Jake Calder Founder FugazAI (Moderator) 🎤 Jacob Chalkley Senior UX Designer Google 🎤 Emily Isle Chief Digital Officer MBM 🎤 Heath Waugh Creative | Founder MatterStudio.ai Tickets are free for IAB New Zealand members and paid for non-members. Be quick, spots are limited https://lnkd.in/ehy98DbS #DigitalAdvertising #AI #Events Lisa Ison Skipper (June) Lomiwes Adnan Khan Ashwin Sundaram Conor Breen Melvin Hadi Niko Batinica Scott Allan Robert Hutchinson Craig Whitaker Vanessa Williams Ravneel Chandra Iris Benedikt John Buckley Katie Macdiarmid Mitchell Mak

New Resource: AI Tools Tracker - you'll want to bookmark this one 📚 If you want an easy one page guide to what AI tools do what, and where to find them check out the updated IAB New Zealand AI Working Group's AI Tools Tracker https://lnkd.in/e-cbq9Ry Thank you to Jake Calder Founder FugazAI for his oversight on this update. Adnan Khan Skipper (June) Lomiwes Lisa Ison Mark Hayes Melvin Hadi Niko Batinica Scott Allan Ashwin Sundaram Conor Breen #AI #DigitalAdvertising #Tools #Resource

The IAB New Zealand Mix & Mentor Programme was designed to connect emerging talent with experienced industry leaders - and it has received a hugely positive response. Thank you to mentor Zane Furtado and mentee Thiyara De Silva for being part of this initiative, delivered in partnership with Auckland University of Technology and University of Auckland Business School Applications for the next programme open from October - watch this space. https://lnkd.in/eutcHADd

🚀 New Zealand Digital Advertising Revenue Reaches $2.967 billion +12% YOY Video is the story of 2025. Growing 27% to $653.8 million, it now represents 22% of all digital advertising investment and is the fastest growing format in the market. Search held firm at $1.44 billion (+12%), and Q4 finished strong at $813.8 million. Aotearoa's results are consistent with what IAB UK and IAB Australia reported for 2025 - digital advertising proved to be resilient in the face of economic uncertainty, with video the standout format across all three markets. The IAB New Zealand Q4, CY 2025 Digital Advertising Revenue Report is out now. IAB New Zealand members can access the full report at https://bit.ly/4un4WkL #DigitalAdvertising #IABNewZealand #AdSpend #VideoAdvertising #NewZealand

🚀 Yesterday's Future of Marketing & AI event was one for the books. A packed house, a genuinely engaged room, and expert speakers who brought the vibe and didn't hold back. Here are some of our top outtakes: 📚 Governance is key. Feeling prepared is not the same as being prepared. Dr. Shahper Richter Senior Lecturer Digital University of Auckland shared a striking gap: 90% of organisations feel prepared for AI, yet 70% are already reporting AI incidents, and less than 35% are increasing governance investment. That's not a governance problem - it's optimism bias. 🙋♀️ The B2B buyer has already changed. Sophie Neate Global Head of Digital Marketing & Content ABB said the shift from SEO to SXO isn't on the horizon - it's here. With Millennials and Gen Z now making up 71% of B2B buyers and set to dominate buying centres by 2030, the entire search experience needs to evolve now. 🤖 Agentic Commerce is speeding up the consumer discovery and purchase journey. Natalie de Boursac Government & Retail Specialist Google Cloud explained how AI is moving from answering queries to anticipating needs, reasoning through options, and completing transactions, with real-world results already showing up in basket size growth 🛒 A big thank you to our speakers, our AI Working Group lead, MC and moderator Adnan Khan and everyone who joined us. The 2026 conversation is just getting started, so be part of it 🌟 A big thank you to Google for hosting the event. Craig Whitaker Lisa Ison Skipper (June) Lomiwes Conor Breen Scott Allan Niko Batinica Ashwin Sundaram Jake Calder Mark Hayes Melvin Hadi Robert Hutchinson Mitchell Mak Katie Macdiarmid John Buckley Vanessa Williams Ravneel Chandra Craig Delany Iris Benedikt #AIMarketing #DigitalAdvertising #IAB #EmergingTechnology

IAB Celebrates 30 Years 🎉 And as we look ahead a new era of opportunity is unfolding. Happy Birthday IAB 🎂 🥳 https://lnkd.in/eq3DJ4iY #30YearsYoung #GlobalMilestone #IAB #DigitalAdvertising

🚀 Webinar On Demand: Award-Winning AI Work Couldn't make our recent webinar? Now you can watch it on-demand and learn from the expert teams behind the gold-winning campaigns from the Best Use of Generative AI category in the 2025 IAB NZ Digital Advertising Awards 🏆 Hear from the creators of Skinny4Life and Animates: The Pawprint Petition as they share insights about AI workflows, tool selection, creative strategy and new ways of working. Get actionable insights to strengthen your own work. A big thank you to our moderator Jake Calder FugazAI and our industry expert panel speakers Michael Delaney Hearts & Science Preston Thomas Pixel World Limited Travena Addenbrooke Spark New Zealand 👏 🔗 Watch the webinar on-demand here https://lnkd.in/efs6UZ2s Thank you to the the IAB New Zealand AI Working Group for developing this industry resouce. #AIAdvertising #GenerativeAI #IAB #DigitalMarketing #MarkeringInnovation

IAB New Zealand has over 80 Council members across 13 Councils and Working Groups - all of them volunteering their time and expertise to support IAB New Zealand's mission of empowering the media and marketing industries to thrive in a digital economy. They lead busy lives - entrepreneurs, buy-side, sell-side, publishers, brands, researchers, tech platforms and consultants. And together, they develop resources to help the industry navigate constant change. But sometimes it's good to do nothing - to unplug, connect and enjoy the sunshine. So that's what we did at 'IAB New Zealand Unplugged'. No agenda, nothing to deliver, no key messages to land. A big thank you to everyone who is part of the IAB New Zealand Council team. We appreciate your mahi, your insights and your passion for the digital advertising industry. #Community #DigitalAdvertising #IndustryLeaders #IAB