iMotions

Can facial expressions really reveal emotions? Yes…but not the whole story. #Facial_Expression_Analysis (FEA) captures what people express, not everything they feel internally. Built on the Facial Action Coding System (#FACS), our FEA technology maps subtle facial muscle movements to observable expressions. However, not everyone expresses emotions the same way. Culture, personality, and context all shape what actually shows up on the face. That’s why strong research doesn’t just look at expressions in isolation, it establishes individual baselines to understand what’s meaningful for each participant. 👉 The real value isn’t just in the data, it’s in knowing how to interpret it. Do you have a behavioral research or biometric question for our experts to answer? Put it in the comments below and we will do our best to answer it!

Going to #MRMW APAC in Singapore? We will be in Singapore offering free 20-minute demos during the conference, where you can see how our multimodal research software combines tools like eye tracking, facial expression analysis, voice analysis and more to uncover deeper human insights. Whether you're working in UX, advertising, product testing, or consumer insights, we’d love to show you what’s possible. Jeff Zornig, Senior Account Director, and Jessica M. Wilson, Ph.D., Global Director, Product Specialists will be there to answer all your questions! 👉 Book your free demo slot here:  https://lnkd.in/eh_n3-94

🚀 New in iMotions: Move More. See More. Compare Smarter. Since our last update, we’ve been busy rolling out features designed to make your research faster, clearer, and, dare we say, much more enjoyable. Here’s what’s new: 🎯 🏃♂️ Motion Capture Module Bring behavior into motion. Our new module captures detailed movement data, adding an entirely new layer of insight to your studies, which is the perfect tool for sports science, human factors, ergonomics, and beyond. 🙂🙂🙂🙂 Multiface Module One face is good. Multiple faces? Better. Track and analyze facial expressions from multiple participants simultaneously, ideal for group dynamics, media testing, and social research. 📊 Multi-Respondent View Comparison just got an upgrade. Easily view participant data side-by-side and spot patterns faster—because insights shouldn’t hide in separate tabs.

We’ve just released a new iMotions #R_Notebook for automated PERCLOS (PERcentage of Eye CLOSure) detection, making robust #drowsiness_monitoring from #eyetracking data easier than ever. PERCLOS is one of the most validated indicators of fatigue and reduced alertness, with strong applications across: • Driver monitoring & road safety • Workplace safety & fatigue risk management • Sleep research • Human factors & HCI With this release, researchers can now move from raw eye-tracking data to actionable drowsiness insights, both faster, more consistently, and at scale. So, If you're working with #attention, #fatigue, or real-world #performance, this is a metric you shouldn’t ignore. Learn more about PERCLOS and other key drowsiness detection metrics, and how they work in iMotions: https://lnkd.in/eayWxVWq #HumanBehavior #EyeTracking #DrowsinessDetection #HumanFactors #HCI #SleepResearch #iMotions

What does iMotions Academy actually like? 🧠 🏆 It’s not just a week of lectures. It’s an interactive, hands-on experience where attendees design real studies, collect biometric data, analyze results, and present their findings... all in one week! Participants work in small groups on research projects, choosing their own topics and exploring questions ranging anywhere from ad testing to #EEG #SignalProcessing and #emotional #responses to #AI-generated content. Along the way, participants have full access to all iMotions modules, enabling them to work hands on with #EyeTracking, #EEG, #GSR, #FacialExpressionAnalysis, #VoiceAnalysis, #ECG, and more — exploring new ways of approaching their research questions. The next iMotions Academy takes place in Boston, from June 1–5, 2026. Interested in taking your research further? Learn more about the upcoming iMotions Academy and register here: https://lnkd.in/e3_DPaWP

“Why isn’t pupillometry always recommended for research?” It’s a question that comes up often, especially since pupil size is linked to cognitive and emotional processes. In practice, pupillometry is more complex than it might seem. Lighting conditions, experimental design, and interpretation all play a big role in whether the data is meaningful... or misleading. In this week’s Ask Me Anything, we break down how pupillometry works, and when it can (and can’t) be used effectively in research. Got a question for us? Leave it in the comments 👇

🚢 iMotions at #AISS 2026 We’re excited to see our partners at DST - Development Centre for Ship Technology and Transport Systems presenting a collaboration paper at the Autonomous Inland & Short Sea Shipping Conference (AISS) 2026 this week 🤝 The talk, “Opportunities for Human Factors Research in Inland Navigation,” will be presented by Matthias Tenzer and features joint work with Mohan Sai Krishna illuri, Dr. Markus Schönberger, @Stephan Schweig, Dr. Divya Seernani, and colleagues. 📍 #AISS2026 within XPONENTIAL Europe 🕒 March 24 at 16:30 Together, DST and iMotions have been exploring how human factors research can help deepen our understanding of the operator’s role in inland navigation - and what that may mean for the future of highly automated inland vessels. If you’re attending, don’t miss it! #AISS2026 #AutonomousShipping #MaritimeInnovation #SmartShipping #HumanFactors #HumanMachineInteraction #CognitiveLoad #UsabilityTesting

Last week, Nam Nguyen and Thomas Baker were in Michigan spending time with the VI-grade team at their Vehicle Dynamics Center Open House. 🏎️ From immersive simulators to full-spectrum vehicle development, the event brought together some seriously exciting work in motion. A highlight was seeing the new HyperDock cockpit in action and a focus on full-spectrum simulation. For us at iMotions, it was a great example of how collaboration adds real value. By integrating human behavior data into these simulation setups, teams can better understand not just system performance, but the driver experience behind it. Thanks to VI-grade and Multimatic for having us, and to everyone who took the time to connect! 🤝 #iMotions #simulation #humanbehavior #automotive #UX

GenAI ads can drive strong reactions, but not always the right ones. In our joint research with Kantar, we found that branding impact is often lower in AI-generated ads when visual execution isn’t aligned with brand assets or tone of voice. As Graham Page shares in the session, the difference comes down to how intentionally AI is used within the creative process. Watch the full session for data, case studies, and practical takeaways: https://lnkd.in/emzJuA6n

Peter Hartzbech is at Advertising Research Foundation (ARF)'s Audience x Science 2026 in New York. Our CEO is busy connecting with researchers, marketers, and innovators who are shaping the next generation of insights. 🤓 At iMotions, we’re excited to be part of the conversation around: 🔸Attention and audience measurement 🔸AI in research 🔸Multimodal behavioral insights