Hightouch

Such an inspiring morning at our Marketing Meets AI Breakfast in London yesterday 🇬🇧 More than 50+ UK brands joined to explore how AI is moving from experimentation to real marketing impact. With real-world examples shared by HelloFresh and Otrium, and looking at what Hightouch can already do and the roadmap we’re building, it’s clear that leading teams are embedding AI directly into their marketing workflows. Over the past months, we’ve been building toward exactly that here at Hightouch: – Content Assembly – Agentic Marketing Platform – Amplify Your ML All focused on helping marketing teams turn data and models into action, faster and more intelligently. Thanks to everyone who joined and shared their perspective. The appetite for practical AI in marketing has never been stronger. #MarketingMeetsAI #AIinMarketing #MarTech #London

It’s not very often you get to see under the hood of a brand as big as Bank of America. Luke Kline just audited a full year’s worth of their marketing messages to break down their lifecycle marketing program. 👉 Check out the full breakdown here: https://lnkd.in/dgZ9J3e3

Marketing suites promised simplicity. Instead, many teams told us they’re dealing with: → higher costs → more complexity → slower innovation In conversations with 52 enterprise teams, we heard the same themes again and again – and it inspired our new Marketing Suite Fatigue report. It explores why teams are rethinking all-in approaches and what modernization can look like without ripping everything out. Get the report 👉 https://lnkd.in/gXQZqtDr

What gives here? 72% of consumers say personalized experiences influence where they bank.  9% of financial institutions believe they deliver excellent digital experiences. The problem? Banks have the data but can't use it fast enough—at least not safely. Most CDPs copy your data outside your systems, creating compliance nightmares and weeks of delays. Protected-class regulations and disconnected tools keep marketers bottlenecked by engineering. Hightouch works differently. We're the only CDP that activates data directly from your warehouse—no copying, no compliance risk, no engineering backlog. Your data team stays in control, your marketing team can self-serve their needs. What this means in practice? 🚀 Launch campaigns in days instead of weeks.  🔒 Use protected-class data without the headache.  📈 Turn your data warehouse into a personalization engine. Don't take our word for it. ⭐⭐⭐⭐⭐ See what data and marketing leaders at top banks are saying 👇 Learn more: https://lnkd.in/gihUQZ2C

We’re proud to share that Hightouch has been named a 2026 Reppy Award winner by RepVue for Top Overall Companies to Sell For 🎉 Huge thank you to our incredible sales team for making Hightouch a great place to sell and grow 🚀 We’re hiring across our sales team, including Enterprise AEs, Mid-Market AEs, SDRs, Solutions Engineers, sales leadership roles, and more across North America, EMEA, and APAC. If you’re looking for your next role, we’d love to meet you.

Our very own Luke Kline put Content Assembly to the test in his latest installment of Lifecycle Leaders. In his words, "It’s basically like your content is a giant box of LEGO that you can assemble, reassemble, and snap together." Check out the result below! 

We’re excited to introduce Content Assembly, our first leap into content creation. Marketers describe their campaign vision, and agents search across all your existing creative to assemble new content (like emails or ads). Everything is on-brand because it comes from what’s already approved.  Nate Argosh and Elliot Dahl, one of our AI Product Managers and our Head of Product Design, laid out how Content Assembly works within your design systems so marketers can scale content with ease. Read it here: https://lnkd.in/eaAcYT4J

Just released: The Marketing Suite Fatigue report from Hightouch. We spoke with 52 enterprise teams to understand the challenges they’re facing with their suites today, and heard the same themes emerge again and again. 79% report frustration with rising costs, complexity, or vendor lock-in. The report offers a chance to see how your team’s experience compares – and how other enterprise organizations are thinking about evolving their stack without a full rip-and-replace. Download the report: https://lnkd.in/gXQZqtDr

Iterable has completed its Moments-Based Marketing webinar series. We loved kicking things off with Step 1: Build Your Data Foundation for Intelligent Marketing. Alongside Andrew Hagen and Aoife O'Driscoll, our own Nate Wardwell shared how leading brands are designing flexible, future-ready data strategies that power real-time, AI-driven marketing—from defining a single source of truth to achieving true real-time data readiness. If you’re serious about activating moments as they happen, it all starts with data that can actually move. 👉 Watch the full Moments-Based Marketing series on demand: https://lnkd.in/eiyGAGwr 👉 Catch highlights from our session here: https://lnkd.in/ecABK7c6