Hawke Media

This one hits different. CSQ just shared the story of Erik Huberman and the journey of building Hawke Media, from a four-person team in 2014 to working with thousands of brands. Not a polished highlight reel. Not a “look how perfect this all went” story. Just the real version of building something from scratch. Figuring it out. Making mistakes. Learning fast. Staying willing to change when things stop working. It’s about keeping things simple. Not hiding behind jargon. Not chasing shortcuts. And actually caring about helping businesses grow in a way that lasts. We’re proud of how far this has come. Even more grateful for every founder, operator, partner, and team member who’s been part of the ride. And still focused on where we’re going next. Read the full CSQ feature 👉 https://lnkd.in/gtv2utsY

We’re BACK with this week’s Fly By News 🚀 Our Director of Content, Barron Rosborough, breaks down three moves that aren’t just “marketing news,” they’re strategy signals for how brands actually win heading into 2026. 🍺 DOS EQUIS reviving The Most Interesting Man proves nostalgia still moves product 📊 Paramount going tech-first shows data is becoming the operating system, not the report card 📱 Hootsuite’s 2026 Social Trends Report makes one thing clear: discovery, trust, and culture are being rebuilt in real time Full recap and what this means for brands 👉 https://lnkd.in/gFuRqd3y

We had a blast being back at Affiliate Summit West in Las Vegas, a room we’ve been part of for over 20 years. Our SVP of Affiliate & Social Media Marketing, Marc Rona, moderated a breakout panel on “Fixing the Leaky Bucket: Closing Affiliate Revenue Gaps.” The conversation focused on why “last click” doesn’t tell the full story anymore, especially in a world where people discover brands on one device, research on another, and buy somewhere else entirely. Honest conversations. Real-world insights. Practical takeaways. Proud to be part of the conversations shaping where affiliate marketing is headed next.

🎉 Hawke Media Turns 12 🎉 Join us Tuesday, February 3rd | 6–8 PM at The Nest in Santa Monica for an evening built around connection, conversation, and community. ✨ Open networking 🎤 Remarks + live Q&A with Erik Huberman, Founder & CEO of Hawke Media 🌮 🍸 Complimentary tacos & handcrafted cocktails Come meet new people, reconnect with familiar faces, and be part of a community that’s been growing for 12 years—and counting. Spots are limited. RSVP: https://lnkd.in/g5bZwctu

Most men’s skincare wasn’t built for men at all. It was borrowed routines, borrowed products, borrowed language. Talent Skincare started with a simple idea: make skincare feel like part of the routine, not a side quest. When Talent came to us, the product was there, but the story needed focus. Super Top Secret: A Hawke Media Company, realigned the messaging around performance and lifestyle. They built a bold visual identity with confident color blocking and a timeless word mark, and designed packaging meant to stand out online, on shelf, and in a gym bag. Swipe to see the process → Full case study: https://lnkd.in/g-d-mbAa

We’re SO proud to see our 2026 Hawke Vision Report featured in MSN! 17.9B impressions. 321M clicks. $313M in ad spend. This isn’t theory. It’s a cross-industry view of what’s actually happening in paid media, creative performance, and growth efficiency right now, and what it means for 2026 strategy. If your costs are up and results feel harder, you’re not alone. The playbook has changed, and this report shows where the new leverage lives. 👉 Read the MSN feature: https://lnkd.in/gayMETcx 👉 Download the complimentary report: https://lnkd.in/gziKnxGM

Today, we reflect on the legacy of Dr. Martin Luther King Jr., whose vision for equality and justice continues to inspire meaningful change. At Hawke Media, we’re committed to amplifying diverse voices and helping brands tell their unique stories to drive progress in the industries we serve. Let’s keep building a future rooted in inclusion, opportunity, and innovation. #MLKDay #MarketingForGood

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