Flarie

Spring is here… and apparently so are aggressive chickens 🐔 We just launched our Flarie Easter game: 🐰 Collect eggs 🐔 Avoid chaos It’s simple. Slightly stressful. Weirdly addictive. Scan the QR code and hit 500 points → win a gift card worth €100 Turns out… people don’t just want content. They want something to play. Be playful.

5.8 billion viewers worldwide - that’s what the FIFA World Cup is expected to attract this summer. But here’s the interesting part, studies suggest over 90% of TV viewers multitask on another device. Today, most fans don’t sit with one screen, they watch while: - reacting in group chats - checking stats - scrolling social This behavior has become so common that even Hollywood is adapting. During a recent press tour, Matt Damon and Ben Affleck revealed that Netflix increasingly designs films for “second-screen viewing.” In other words: the phone is already part of the experience. And when billions of people watch the same event at the same time, like the World Cup. That second screen becomes a massive opportunity for brands. (this was already one of Adidas main KPI for years ago) Think: ⚽ Penalty shootout challenges 🏆 Tournament leaderboards With 3.3 billion mobile gamers globally and an average player age of 36, the audience is already in the palm of your hand. Because when billions are watching… The brands that let fans play are the ones they remember. Be Playful. ⚽🎮

I have some pretty competitive people in my network, wonder if anyone can top the leaderboard on our winter themed luge game? https://lnkd.in/eH9U2M8W

Liseberg tar hem vinst för mobilspelet "Väderleken" i IAAPA Brass Ring Excellence Award! 👏🏆🎊 Motiveringer lyder... 📜 "Chosen as a finalist for a digital marketing campaign that stood out through organic, conversational promotion, creative gamification, and polished execution. Aligned metrics demonstrated success across multiple social media tactics, showcasing novelty, creativity, and an innovative approach that resonated with both audiences and the judging panel." Vi är enormt glada över den fina utmärkelsen – ett bevis på att det finns plats för såväl glädje som karusellåk, även under regniga dagar. 😉🌧️🎠 🕹️ Testa Väderleken på https://lnkd.in/dZzXExy5

2025 was a big year for Flarie and for play! 🎮 🚀 5.3M+ players engaged with branded games built by our customers. A 352% increase compared to last year.   Those branded games reached players across 15 countries and 5 continents, who played for an avg of 28.6min and over 2.5 million hours. Meaning that at almost any moment, someone, somewhere was playing a Flarie-powered game. Thanks to the brands and teams who chose engagement over interruption. We also learned one important thing this Christmas in our own challenge: Never underestimate a simple game + a leaderboard 😅 (82 min avg playtime says it all.) Huge thank you to our customers, partners and all du players out there for an amazing year. 2026 is already loading… and it’s going to be even more playful.

Another week, another milestone at Fatburger Canada 🇨🇦 We are so excited to launch Fatburger’s new digital game built by Flarie! Need I say more?? Come play! 🥷🏼 https://lnkd.in/gBPMyn8V Thank you… Kim Ejebari Filip Åslund Tröger Julie Rodriguez M. Maria Castro

Flaries Gingerbread Match is LIVE! 🎄 Every December, we keep a Flarie tradition alive. And as a company built on engagement, we like to practice what we preach! A Christmas game to bring a bit of play into the busiest month of the year. The Challenge: - Match Gingerbread Cookies 🍪 - Reach 200 points to enter the draw 🎯 - Climb the leaderboard 📈 - Beat the Flarie team’s score (if you can...😏) We’re giving away 5 x $50 gift cards! And everyone who reaches 200+ points is automatically entered into the draw. Even better? Each day you hit the score target gives you an extra entry. A perfect way to feel how Flarie drives daily retention in real campaigns. Replay as much as you like - we’ll call it “market research” 😉 Scan the QR code below or press the link in the comments to play instantly. We’ll be keeping an eye on the leaderboard… 👀 Good luck! And as always, Be Playful ✨

Simple always wins. I just had to shout out NJIE Foods for this one. Their new “Spin Your Cravings” campaign is the perfect example of how a simple idea turns into something people actually want to interact with. Spin a wheel → See what you get → Maybe win Propud every day until Christmas. Clean. Fun. Zero overthinking. Quick to play. Easy to understand. Rewards are distributed automatically. This is why branded mini-games crush it and works for everyone. People love a chance to win something, especially when it feels this effortless. Love seeing brands lean into play like this. Great job Hannah Vestberg & Emma Ljungner Link to play in the comments! 👇

From Sweden to the World - Play Is Everywhere! 🌍 This year, millions of people across Europe, US, UK and MENA have been playing branded games built in Flarie Studio. Together, those activations reached 4,6m players, spending 2 million hours in play. That’s 226 years of engagement powered by creativity and fun. 🎮✨ Here are just a few of the standout campaigns that caught our eye in Q3 2025: 💥 Estrella AB - Crunchy engagement with one of our most popular games, Join. Showcasing new Corners flavors with automated rewards and replay power. 🍺 BrewDog - A high-flying trade show challenge collecting beer ingredients. 🧠 Dräger - Interactive Game Center for internal and external events, mixing learning, play, and lead generation across markets. 🥤 Spendrups Bryggeri AB & Spinn – Dr Pepper amazing maze game with daily merch winners and fully automated prize handling. 📱 Zain Group / Evamp & Saanga - In app challenge with our game Zigzag, rewarding players with data and loyalty perks. 🚗 RAC - Wheel of Fortune turned everyday driving into a fun, reward-driven experience. 🍓 Mondelēz International - Strawberry Summer blended chocolate, strawberries, and design that made people smile. 🏠 Rusta - Store openings powered by a fan favourit game, Balls. Connecting CRM integrations with gamified offers. ✈️ Cathay Pacific - Branded game celebrating the Mid-Autumn Festival across multiple markets and engaging their crm flows. Every one of these activations proves the same thing: 👉 Play isn’t just for fun - it’s for connection, loyalty and results. To everyone who created these campaigns with us - thank you for making marketing a little more playful this quarter. 💙 Catharina Arnbert, Therese Arvidsjö, Hannah Moore (Davison), Marissa Urbank, Georgia Ladbrook, Simon Neville, Imogen Palmer, Ulf Öjerbrand, Anna Jatko fd Härstedt, Ben Riley, Becky Kingham, Daniel Johansson, Jessica Weimer🚺, Therese Weinheimer, Oliwia Kastman, Philip Edh, Joacim Björk Andersson, Tiffany Yiu, Sarah Frostick, Muneeb Nawaz, Ali Shah, Illum Khan Be Playful! #Flarie #Gamification #Marketing #CustomerEngagement #BrandExperience #DigitalMarketing #Loyalty #BrandedGames #Q3Highlights

Loyalty is changing - from points and discounts to play! 🎮 That’s exactly what we explored together with the Evamp & Saanga team during their visit to our Stockholm HQ. We’re joining forces to make gamified loyalty faster, smarter, and more fun through branded games. With ready-to-launch deployment kits that help brands in FinTech, Telecom and F&B roll out engaging experiences in days, not weeks. Make every interaction something people actually want to be part of and scale that across GCC, MENA and South Asia 🚀 Huge thanks to Illum Khan, Muneeb Nawaz, and Kim Ejebari for driving this partnership forward with equal parts strategy and playfulness. #Gamification #CustomerExperience #Loyalty #Flarie #EvampSaanga #Partnership