Does it matter where a business is headquartered when it comes to trust? In a new episode of "Fact Checked," Mariana Sanz, CEO Latin America & GM Mexico at Edelman, answers that question, offering a few suggestions on how companies can build trust beyond borders. Learn more insights from the 2026 Edelman Trust Barometer here: https://hubs.ly/Q044dV8m0
About us
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
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http://www.edelman.com
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Updates
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Uncertainty has become a defining condition for leaders, but as David M. Bersoff, Ph.D., points out in a new episode of The TrustMakers, the path to resilience may be counterintuitive. David, Head of Research at Edelman Trust Institute, and Sandra Sucher Professor of Management Practice at Harvard Business School, join Justin Blake this week to share insights from their recent article on how businesses can build stakeholder trust amid uncertainty for HBR.org. David and Sandra offer three pillars for alleviating anxiety and restoring confidence, and highlight case studies to exemplify their points, including this story about a bank run in Kazakhstan. Listen to the full episode here: https://hubs.ly/Q044dR5X0 Read David and Sandra’s article here: https://hubs.ly/Q044dSfl0
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Caitlyn Giannini, Coordinator on the Creator Marketing team, breaks down what findings from the 2026 Edelman Trust Barometer mean for brands and creators. One key takeaway: established creator relationships can meaningfully influence institutional trust. For example, among people who trust a financial influencer, 57% say they would trust or consider trusting a financial services company they previously distrusted if the influencer endorsed it. For trusted food and lifestyle influencers, that number rises to 62%. In a moment when institutional trust is fragile and audiences are more selective about who they believe, credible, long-term creator partnerships can help close the gap. Download the report now: https://hubs.ly/Q044_wG50
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Congratulations to our colleagues Sara Rezaee (Kiru) and Drew Mitchell on being named to the 2026 Shorty Awards jury. Their experience and strategic insight will help evaluate the year’s most effective digital and social campaigns. We’re proud to see their expertise recognized on a global stage.
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ICYMI: Last week, Edelman’s Longevity Lab, in partnership with its co-founder NICA, launched The 100-Year Life, a new report examining how longer, healthier lives are reshaping consumer behavior, cultural influence, and long-term brand value. Adults 55+ are already outspending younger generations across financial services, healthcare, travel, and retail. They are also more likely to stay loyal to the brands they trust, with 76% of Baby Boomers saying that they usually buy the same brands for groceries and household goods, compared to 66% of U.S. adults overall. By 2050, the global population over 60 will reach 2.1 billion. Longer lives extend the relationship between brands and consumers. Those that invest in earning trust today will build enduring value tomorrow. Download the report today: https://hubs.ly/Q044DZpx0
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We are proud to share that Anthony Chelvanathan, Global Creative Partner and CCO, Canada, will be serving on the The Clios 2026 Public Relations Jury, where he will vote on campaigns from around the world that exemplify bold creativity and inspire the next generation of creators. Congratulations, Anthony!
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AI is moving from experimentation to enterprise reality. How are we assessing who leads and who lags? We invite you to join us on March 3 from 11:00am to 12:00pm ET, for Edelman’s Tech Meet the Media series with Victor Dey, AI and Technology Analyst at Fast Company, Forbes, and Observer. Victor's coverage blends technical reporting with industry analysis, and he's recently interviewed executives from companies like Snowflake, Anthropic, and HP. For executives shaping AI strategy and enterprise transformation, this is a unique lens into how Victor thinks about developing stories. Request to attend and join the discussion: https://hubs.ly/Q044cF2T0
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AI is reshaping how brands are discovered, evaluated, and trusted. Expectations are higher, decisions happen faster, and performance is non-negotiable. Strong digital leadership is the differentiator. We’re excited to announce that Pam Scheideler has been named Global Chair of Digital, and Josh Rontal is stepping into the role of U.S. Head of Digital. Learn more about our Digital expertise here: https://hubs.ly/Q043-G160
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From influence to tech savvy, the Gen Z and Longevity (55+) cohorts have more in common than most brands realize. Catch Jackie Cooper, Global Chief Brand Officer and Co-Founder of Edelman’s Gen Z and Longevity Labs, on the Out of the Comfort Zone podcast as she explores the surprising connections between these seemingly disparate generations — and what brands must do now to stay relevant with both. Listen to the full episode now: https://hubs.ly/Q043Rs2g0
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Today, Edelman’s Longevity Lab in partnership with it's Co-Founder NICA launches The 100-Year Life, a new report on how longer, healthier lives are reshaping consumer behavior, cultural influence, and long-term brand value. Adults 55+ are already outspending younger generations across categories like financial services, healthcare, travel, and retail, and they have more years ahead than ever — by 2050, the number of people over the age of 60 will double to 2.1 billion, and in the U.S., half of today’s children are expected to live to 100. Longer lives create wider brand windows. The brands that act now will see the value. Download the full report and insights via the link in the comments. ⬇️