ecommert®

🎥 Live from the floor at Groceryshop, our CEO Mert Damlapinar had a discussion with Ben Miller, VP at Shoptalk & Groceryshop, the mastermind behind this incredible event. When asked the tough question — “Where should retailers focus first: omnichannel or in-store execution?” — Ben’s answer was clear: 🛒 In-store first. ✅ Invest in smart store tech, AI, robotics, shelf-edge sensors. ✅ Build a strong, efficient in-store foundation. ✅ Only then can you profitably scale online growth. And for CPG brands, Ben reminded us: 📦 Balance physical availability with digital demand creation. 📊 Build first-party data muscle to unlock scale without breaking the bank. Brilliant insights from one of the industry’s leading voices. 👏 #Groceryshop2025 #RetailInnovation #DigitalCommerce #EcommertConnect #CPGLeadership

🎤 Live from Groceryshop 2025, we had a chance to talk with Grace Liesch, Enterprise Sales Director at MikMak — joined Mert Damlapinar for a quick chat on what’s driving the next wave of omnichannel growth. “We believe in putting the consumer in the driver’s seat, letting them tell the brand where they want to shop.” From smarter data to more connected shopper journeys, Grace brings sharp insights on how CPG brands can turn complexity into opportunity, and why agility is the real competitive edge today. Big energy. Real conversations. And a lot to take away from this one. ⚡ #EcommertPodcast #Groceryshop2025 #RetailMedia #DigitalCommerce #CPGLeadership #Omnichannel

Still Tracking Clicks While Missing the $4 in Store? For every $1 in eCommerce sales, brands are seeing $2–4 in digitally influenced offline purchases, but most aren’t measuring it. This visual guide breaks down: ✅ The “digital sales iceberg” hidden below the surface ✅ Why Nestlé now attributes 68% of total media to digital ✅ The real reason over 50% of retail sales are now digitally driven ✅ How markets like the U.S. and China are shifting faster than you think ✅ What winning brands do differently, from content to attribution If you’re only measuring direct conversions, you’re missing the real impact. Repost to help your network rethink digital ROI! Ready to uncover your hidden revenue? Download our CPG report in the comment below👇 𝗧𝗼 𝗱𝗶𝘃𝗲 𝗱𝗲𝗲𝗽𝗲𝗿 𝗶𝗻𝘁𝗼 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟲𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗼𝘂𝗿 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #ecommertInsights #CPGStrategy #ValueCreation #DigitalShelf #Assortment

💔 What went wrong with the Kraft Heinz $45B marriage? Nearly a decade after the 2015 mega-merger, Kraft Heinz is splitting into two standalone companies by 2025, signaling a pivot from consolidation and cost-cutting to category focus, brand-led growth, and sharper decision-making. 📊 The fallout: 📉 Stock down 60–70% from its peak 💸 Billions in write-downs of brand value 🐢 Slower topline growth as cost-cutting stifled innovation Now, the split creates: Global Taste Elevation Co. → premium, global-facing brands (Heinz, Philadelphia, ABC, Master) North American Grocery Co. → operational strength in U.S. staples (Maxwell House, Lunchables, Oscar Mayer) What began as a Buffett-backed bet for scale and savings now unravels into two focused entities. 👉 The lesson? Consolidation isn’t always the path to growth. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭6,2𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #KraftHeinz #CPG #BrandStrategy #EcommertConnect #DigitalCommerce

How do you really measure success in a blended world of digital and in-store? In our upcoming episode of The ecommert® Podcast, we’re thrilled to welcome Rishika Choumal — Global Retail Media Lead at Henkel — as she shares her perspective on one of the most complex topics in modern commerce: measurement. “Measurement has played a big role in our understanding of the split between online and offline.” Rishika discusses how CPG leaders are redefining success metrics, connecting digital performance with in-store outcomes, and shaping a future where every impression leads to a measurable business result. Stay tuned, this conversation bridges the worlds of media, retail, and real impact. ⚡ Listen the latest episode on your favourite platform 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj #EcommertPodcast #RetailMedia #DigitalCommerce #CPGLeadership #Omnichannel #Measurement

✨ From our CEO at Groceryshop 2025 ✨ Our Founder Mert Damlapinar, summed it up perfectly: “Groceryshop always delivers — energy, discovery, and future-shaping insights. The buzz around Agentic AI this year shows one thing clearly: CPG’s next frontier is full-scale, AI-driven reinvention.” An incredible week of ideas, people, and innovation. 🚀 See you again soon! #Groceryshop2025 #Ecommert #CPG #RetailInnovation #AI #DigitalCommerce

☕ Starbucks: When Convenience Undercuts Connection In Q3 2025, Starbucks reported its 6th consecutive quarter of same-store sales decline (-2%), even while beating revenue expectations at ~$9.5B. The brand’s big bet on 80–90 pickup-only stores—designed for speed and mobile ordering—delivered efficiency but stripped away what made Starbucks iconic: warmth, community, and the “third place” experience. As CEO Brian Niccol admitted, the stores felt “too transactional.” 🔑 Takeaway for CPG & Retail Leaders Efficiency ≠ Loyalty – Operational wins can’t replace the emotional connection that drives repeat visits. Experience Matters – Consumers want both convenience and culture. Fixing the flow isn’t fixing the feeling – When a brand loses its spark, sales can decline despite operational gains. 👉 A powerful reminder that in today’s market, brands can’t scale convenience at the cost of culture. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭6,6𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #RetailStrategy #ConsumerBehavior #DigitalCommerce #CPGInsights #BrandLoyalty

📊 69% of companies already use AI in marketing today. By 2029, that number will hit 90%. As Andreas Reiffen , CEO at Pentaleap, shared on the ecommert® Podcast, AI’s role in digital marketing started much earlier than many of us realized. From Google’s bidding algorithms to TikTok’s hyper-personalized feeds, AI has quietly powered the systems we rely on. And in retail media, the shift is accelerating: ✅ On-site personalization — deciding what product to show each shopper ✅ Smarter targeting — building precise audiences with clean data ✅ Algorithmic optimization — AI-driven bidding and budget allocation Andreas’s point was clear: AI isn’t the future of retail media, it’s already here — embedded across every layer. 👉 Watch the full medley for more takes from leaders across CPG, retail media, and digital commerce: https://lnkd.in/d9npxxR2 #AI #CPG #RetailMedia #DigitalCommerce #EcommertPodcast

✨ Day 3 at Groceryshop 2025 Las Vegas! The conversations keep getting sharper! from AI-driven retail media to digital shelf strategies, today was all about unlocking real outcomes in digital commerce. We’re here capturing insights, connecting with industry leaders, and driving the dialogue on where CPG + MarTech is headed next. 🚀 👉 Stay tuned as we continue to share highlights from the floor. #Groceryshop2025 #DigitalCommerce #RetailMedia #EcommertConnect #CPGLeadership

At Groceryshop Las Vegas, Doordash Ads shared some powerful case studies proving how retail media can drive incremental growth: 📊 60%+ of sales for sponsored products came from new-to-brand audiences. 📊 52% new-to-brand share of halo sales using video. 📊 57% new-to-brand sales using dayparting strategies. From PepsiCo to Poppi, the message is clear: precision targeting + the right ad formats = tangible, measurable brand growth. 👉 These aren’t just impressions, they’re new customers walking through the digital door. #RetailMedia #CPG #Groceryshop2025 #ecommertConnect