duo&co

The fastest way to kill a growing business? Ignore the boring stuff. We learned that the sweaty-palmed way at duo&co. Two founders, two companies, one shared business... zero expense system 🙃 We kept telling ourselves: “The card statements will save us later.” Spoiler: later became a transactions jungle. So I finally wrangled the chaos and built a simple, automated flow: - Zapier logs expenses the moment a freelancer or tool sends an invoice - Slack instantly pings us with the Google Sheet link, a quick summary + a weekly nudge: “Quick peek at the sheet = fewer tears down the line. Your call.” - A single Google Sheet tracks income, expenses, supplier spend and who owes whom It’s tidy, automatic and oddly satisfying 🤓 But here’s the thing: every business hits this wall. The longer you postpone admin, the bigger the time-suck (and headache) when you finally face it. We're actually thinking of turning this into a template so you don’t have to build it at 11pm on a Sunday like I did 😅 Shout out in the comments if you want first dibs! - - - Kicking off a little series where I share some of the automations we’ve built behind the scenes at duo&co – the kind that save time, reduce chaos, and make us feel like we have our lives together (even if it’s just on Google Sheets). If that sounds useful, follow along. More coming soon 👀

I used to think I’d never start a business. The idea of being responsible for people—hiring, managing, having others depend on me—felt like a trap. I didn’t want to build something that boxed me in. But then it hit us: what if we built a business that embraced freedom instead? That’s what duo&co is. No full-time hires. Just a collective of freelancers who choose to work together. No pressure. No “you owe me this.” Just mutual respect, collaboration, and space. This is the future of work: agile, fluid, built on commitment by choice. We didn’t build a business despite wanting freedom. We built it because of it. And it works.

👀 Another edition of the duologue just dropped! This time, we're digging into: → Why marketers spend more time justifying their work than doing it → The irony of leaders demanding data, then refusing to invest in the tools → What “data-driven” even means in a GDPR world → How we actually track brand awareness (no, not with dashboards) → Why bad data might be worse than no data → And when to trust your gut — even if the numbers don’t back you up (yet) It’s all in there 👇 P.S. If you’re a marketer with thoughts, stories, or spicy takes on how you’re using (or not using) the data — share it in the comments.

“Marketing feels like a black box.” I’ve heard that twice last week and honestly, I get it. Marketing is messy. Hard to measure. Harder to explain. But it’s rarely a mystery. Most of the time, it’s misalignment. 🟡 Goals unclear 🟡 Metrics ignored 🟡 Strategy buried in Notion If it feels like a black box, it’s probably siloed. Crack it open.

🚨 Just landed: the duologue! Fresh, useful, and very opinionated takes on marketing for early-stage founders and solo marketers — because life’s too short for boring marketing. In the first one, we’re talking to founders about one of the hardest (and most important) early decisions: 👉 Hiring your first marketer. Check it out 👇 and keep an eye on our page for what’s coming next.