Gracenote

That’s a wrap on our Road to CES series with Beet.TV. Across ten conversations with #CTV’s sharpest minds, one pattern kept emerging: advertisers know who they’re reaching — yet lack program-level clarity — resulting in misaligned ad placements and missed opportunity. Gracenote helps close that gap. Our Content ID Graph — built on the industry’s most widely adopted #metadata and IDs— transforms opaque CTV inventory into transparent, interoperable intelligence, enabling precise activations at the show and even episode level. Leaders from Index Exchange, Zenith, WPP Media, Havas Media Network, MiQ, Innovid, Horizon Media, Magnite — along with Gracenote’s Bill Michels and Kanishk Prasad — explore what this shift means for modern CTV advertising. 🔗 Link to the full series in the comments. #CTVAdvertising #Programmatic #AdTech #ContentIntelligence #CES2026

🏀📺 Sports programming across the top five SVOD services jumped 52% year-over-year. This illustrates the growing strategic value of habit-forming, appointment-viewing content in driving CTV audience engagement. 📊This insight comes from Gracenote’s latest Data Hub update, a quarterly view of trends relating to streaming content types, genres, moods, production year, country of origin and more. Key findings also reveal: ⚽The new SVOD sports content leader 🎬FAST’s fastest-growing genres 🌍The countries powering streaming content growth To better understand the platform and content-category shifts behind these trends, explore the full Data Hub update here: https://lnkd.in/eUVDN5Eu #SVOD #FASTchannels #contentstrategy #sports #contentdiscovery #metadata

🏀 Brackets won’t be the only thing heating up this March Madness.  As live sports drive up #CTV demand — and CPMs — precision in media buying becomes the competitive edge. In a recent AdExchanger feature, Rain the Growth Agency and Spectrum Reach shared how Gracenote’s #metadata and content IDs enabled greater program visibility across tournament CTV campaigns, moving beyond broad app-based targeting. The impact: ✔️ 4× more predictive than app bundle targeting ✔️8× more than genre targeting ✔️Qualified visits at ~50% lower CPMs than some of the agency’s most efficient buys Linear TV was built on show-based ad buying. As streaming spend surges, advertisers expect that same transparency in CTV — where context fuels performance. 🔗 Full story in the comments. #StreamingTV #AdTech #CTVAdvertising #MarchMadness

🏈This past NFL season, games were scattered across six different platforms AND four broadcast networks. The end result? A very fragmented viewing experience. When avid sports fans and casual viewers spend more time searching, it means less time watching. This can result in tune-in declines and ad yield decreases. 💡Gracenote On Sports can help platforms and broadcasters solve the “where to watch” challenge by: ✅Simplifying discovery: Providing direct links to games across both linear channels and streaming platforms. ✅Centralizing content: Producing engaging “sports hubs” for fans with links to live games, times, team/athlete imagery and schedules. ✅Accelerating innovation: Speeding up development time with Gracenote’s integrated video and sports data available via a single API. 🧐Find out more here: https://lnkd.in/eJVykd87

The promise of scene-level CTV targeting is powerful — precision ad buys aligned to the exact on-screen moment, delivering deeper contextual relevance and stronger brand-suitability controls than show-level approaches ever could. At least in theory. In the latest Beet.TV Road to CES episode, Gracenote’s Chief Product Officer Bill Michels shares this reality check: scene-level granularity without critical mass won’t move the needle. To move from idea to investment, those moments must appear often enough — and be consistently defined — across CTV catalogs and platforms, creating the transactable supply that supports meaningful ad spend, planning and activation. Watch the full conversation to learn how Gracenote’s content intelligence makes scene-level targeting scalable for today’s CTV advertising marketplace: https://lnkd.in/egF2CmUP #CTVAdvertising #AdTech #metadata #ContextualTargeting #ContentIntelligence

🔐The key to unlocking effective content search and discovery – especially with LLM-enabled experiences – is authoritative entertainment metadata. And Gracenote’s curated, edited and human-verified data is the industry’s gold-standard. Today, we announced that Gracenote and Google have extended their partnership for the AI age. This ensures that people get the most accurate, up-to-date information on what to watch, where to watch and why to watch in response to entertainment queries across Google products and services. Check out our announcement to learn more: https://lnkd.in/gkkxcJJm #AI #ContentDiscovery #UserExperience #Metadata

Content fragmentation is frustrating sports fans–and it’s costing engagement. In fact, Gracenote found that two-thirds of viewers want one simple guide to discover programming across all streaming services. ⏰Join Gracenote, DAZN, LALIGA and DP World Tour for Wednesday’s SportsPro Insider webinar, “The New Fan Engagement Playbook,” where they will unpack how data and AI are tackling today’s viewing challenges–and changing the game. Be part of the conversation shaping the future of fan engagement–with The Walt Disney Company, FIFA, Netflix, The Premier League, Sky and more. 📅 11 February  15:00–15:45 GMT  👉Register free:  https://lnkd.in/eEhAaShA Zur Karklinsky Alfredo Bermejo, George Cryer Paola Marinone #SportsFanEngagement #SportsMedia #DigitalTransformation #AudienceGrowth #SportsStreaming #SportsData #UserExperience

When it comes to CTV advertising – one size does not fit all. As streaming splinters across FAST, live and SVOD, each format delivers different viewing experiences, ad loads and impact — and Horizon Media’s Samantha Rose argues advertisers must plan accordingly. In this Beet.TV Road to CES conversation, she unpacks why driving better outcomes now requires breaking the CTV channel apart — and how Gracenote’s content intelligence brings clarity to an increasingly complex ecosystem. For a closer look at how content and context are reshaping CTV advertising, watch the video here: https://lnkd.in/eMCPnQn6 #Metadata #CTVAdvertising #FAST #SVOD #AdTech #ContentIntelligence

📺CTV now commands nearly half of total streaming consumption — and with FAST channel counts on the rise, advertiser interest is surging. Yet ad revenue has hit a snag. The culprit? Missing metadata. 💡Gracenote’s latest insights article reveals what happens when program-level content intelligence is incomplete — and why structured, uniform data is critical to accurately targeting, valuing and monetizing FAST inventory. 👉Read the full analysis here: https://lnkd.in/em-4TNHh #FAST #CTVAdvertising #StreamingTV

⚽️Sports fan engagement has entered a new era. Always-on, personalized, multi-screen experiences are now the baseline – and strategies that don’t deliver risk falling behind. 📺 So, what does that mean in practice? Join Gracenote’s Raimond van Raamsdonk and executives from DAZN, LALIGA, DP World Tour/The Ryder Cup and BuzzMyVideos for SportsPro’s free webinar “The New Fan Engagement Playbook.” On 11 February, they’ll explore: 🔥Using real-time data to activate fans 🎯Building content journeys that drive long-term loyalty 📍Solving discoverability in a fragmented ecosystem 🚀Ready to redefine how you connect with sports fans in 2026 and beyond? 🔗Register here: https://lnkd.in/eEhAaShA Zur Karklinsky, Alfredo Bermejo, George Cryer Paola Marinone #SportsFanEngagement #SportsMedia #DigitalTransformation #AudienceGrowth #SportsStreaming #SportsData #UserExperience