Recharge

Ready to supercharge your Black Friday Cyber Monday retention strategy? Our very own Russell Kwok shares 3 game-changing tips to help brands win after BFCM: 1️⃣ Reduce friction with Concierge SMS - make managing subscriptions effortless and personalized for your customers right in their text inbox. 💡 This isn’t your average SMS tool - it’s the first AI assistant designed to help your brand support subscribers in the moments that matter. 2️⃣ Protect revenue with automation and personalization - turn potential cancellations into saved sales. 3️⃣ Reinforce loyalty with rewards - give customers even more reasons to stay subscribed. These strategies have helped top brands like Arrae deflect over 86% of cancellations! Don’t let your hard-earned customers slip away after the BFCM rush - use tools like Concierge SMS and these proven tactics to keep them engaged long-term.

What does it really take to win with subscriptions in today’s DTC world? Our CEO and Co-Founder Oisin O'Connor sat down with Blaine Bolus from the DTC Podcast to pull back the curtain on what separates good subscription strategies from great ones. In the episode, Oisin dives into: ⚡ How top brands are driving subscriber growth (and where they’re losing customers) ⚡ The new metrics that matter most for retention and profitability ⚡ Real-world examples of subscription funnels that actually convert ⚡ How AI-powered tools inside Recharge are helping brands minimize churn Under Oisin’s leadership, Recharge powers 75% of all Shopify subscriptions, supporting 30,000+ brands, 100 million subscribers, and $100M in ARR - so when it comes to scaling recurring revenue, he’s seen it all. Tune in to hear the insights behind the data - and what every operator should be testing heading into 2026. 🎧 Listen here → https://lnkd.in/edJ63zuV

At Recharge, we run our engagement survey every year for a reason - to listen. This year, one theme stood out loud and clear: our people want more opportunities to learn and grow. And honestly, that says everything about the incredible team we have here - curious, driven, and always evolving. So, we turned that feedback into action. Last week, we hosted our first-ever Learning Week - a five-day, company-wide initiative featuring 20 sessions led by Rechargers from across the org. From prompt engineering to negotiation, sourdough baking, and slide design, there was truly something for everyone. Our goals were simple: ✨ Encourage cross-functional connection ✨ Highlight internal talent ✨ Make space for growth ✨ Spark curiosity The result? Over 1,000 attendees joined across 615+ minutes of learning - all led by our own team members. A huge thank you to Gia Giambrone, Kelli Sweeney, and every Recharger who stepped up to share their knowledge! You made this week something truly special - and a reminder that at Recharge, learning never stops. 💙

🔔 Clear communication is key in subscription offers, especially during BFCM! Daniel Nunn, Head of Ecommerce at Carpe, emphasizes the importance of transparency in subscription offers. He advises making the terms crystal clear upfront to avoid surprises and dissatisfaction post-holidays. Interestingly, BFCM customers often require more attention. Daniel suggests segmenting these value-oriented customers and offering tailored discounts to keep them engaged long-term. Remember, meeting your customers halfway can turn deal-seekers into loyal subscribers

From day one, Oats Overnight built their business on Shopify + Recharge - and today, 90% of their DTC sales come from subscribers. That kind of loyalty doesn’t happen by chance. The Oats Overnight team is relentless about finding and fixing pain points, big and small. In 2023, they overhauled their customer portal into a fully branded, personalized hub where subscribers can manage orders and unlock exclusive perks. And by layering in tools like passwordless login to remove friction and Failed Payment Recovery to reduce passive churn, they’ve smoothed away barriers to customer happiness while saving their team time. With Shopify + Recharge as partners, Oats Overnight has the flexibility to act fast, customize with ease, and keep elevating the subscriber experience at every level.

We’re still buzzing from ChargeX London 🇬🇧 Our annual conference made its way to the UK for the first time - bringing together our incredible merchants, partners, and ecosystem leaders for a day of connection, collaboration, and forward-thinking conversations. From hearing our leadership share what’s next for Recharge, to learning from merchants like Absolute Collagen and Wild Nutrition, to diving deep with industry experts like Thomas Lalas - the energy in the room reminded us of one thing: collaboration starts together. We’re proud to work alongside the brands and partners shaping the future of subscriptions across EMEA!

🔔 Attention subscription brands! Are your loyal customers feeling left out during big sales? Kendall Singer Cook from Arrae shares a genius solution → Offer existing subscribers bonus credits for purchases during Black Friday/Cyber Monday. Here’s why it works: ✅ Rewards long-term customers ✅ Prevents churn from “offer gamification” ✅ Keeps spending inside your ecosystem By leveraging Recharge’s credit system, Arrae found a cost-effective way to drive sales and strengthen retention - a win-win for both customers and the brand. The smartest brands focus on locking in longer-term subscribers rather than relying on deep, one-time discounts. When you reward loyalty and emphasize subscription value year-round, sustainable growth follows. 💡 What are you doing this season to keep your subscribers feeling valued?

Estrid is one of Europe’s most iconic subscription brands, but legacy tech was holding them back. Scaling features was slow, agility limited, and their stack couldn’t keep pace with growth. To future-proof, Estrid partnered with Woolman to replatform onto Shopify + Recharge, migrating millions of subscriptions with zero disruption. The new stack gave them the freedom to build faster, test smarter, and scale globally. Now their teams move with speed and confidence. A sleek self-serve portal empowers customers, CX overhead is down, and retention flows are at the core of their growth strategy. With Shopify + Recharge, Estrid has shed the weight of legacy systems and unlocked speed to scale.

🚀 One week to go! We’re officially counting down to ChargeX London - a full-day experience bringing together leaders, visionaries, and innovators shaping the future of the subscription industry. We’ve got an all-star lineup including: ✨ Roshni Patel from Wild Nutrition ✨ Maxine Laceby from Absolute Collagen ✨ Eli Wachsmann from Fuzzball, our Tomorrow Brand Challenge winner ✨ Industry experts Tash Courtenay-Smith and Thomas Lalas Expect thought-provoking sessions, incredible networking, and a peek into what’s next for subscriptions. We’re officially waitlist only, but… there’s still a way to join the fun 👉 ChargeX After Dark - our evening party where conversations flow, connections form, and this definitely isn’t your typical networking mixer. Link in bio! Can't wait to see you London 🇬🇧