BidMachine

🆕 AppHarbr, GeoEdge’s ad quality platform, released the In-App Network Ad Quality Index. BidMachine is among the category winners in Clean Content | Gaming. The index evaluates 45+ ad networks based on quality and safety performance, using a dataset of ~25B impressions across 500 apps. ✅ In the Clean Content (Gaming) category, BidMachine ranks #5 on iOS and #3 on Android. Among regional market leaders, it ranks #5 in North America. Low-quality and illicit creatives degrade user experience and negatively affect UA efficiency. At BidMachine, this is addressed at the infrastructure level through direct SDK integrations, control over demand sources and brand safety measures that reduce exposure to misleading or inappropriate creatives.

GDC 2026: Joel Chang’s take The mediation space is getting crowded, and publishers are exploring alternatives. CloudX and AdMob are getting serious consideration, Meta’s non-IDFA bidding feels imminent, and Unity Grow is showing strong improvement for teams already testing it. The creative side is saturated too, with UA playables everywhere, but there’s still untapped potential for e-commerce and brand advertisers within apps. Joel also shared a few photos from the event, give them a like 👇

🏆 BidMachine is the largest SSP in the Apple App Store in the United Kingdom and France, 2nd in the US, and among the top SSPs globally. According to Pixalate’s Q4 2025 Mobile Supply-Side Platform (SSP) Market Share report, BidMachine’s position across key markets: 🇺🇸 United States • 2nd on the App Store with 29% market share • 5th on Google Play with 5% 🇬🇧 United Kingdom • 1st SSP on the App Store with 29% market share • 2nd on Google Play with 15% 🇫🇷 France • 1st SSP on the App Store with 25% market share • 2nd on Google Play with 12% The rankings are based on Pixalate’s analysis of 6.9B programmatic impressions, primarily from open auction traffic.

We’ll be at GDC Festival of Gaming next week. If you’re around, book a meeting with the BidMachine team through our LinkedIn event. Mobile publishers, growth leaders and ad demand partners welcome 👋

New Payer dimension in the BidMachine dashboard The new “By Payer” widget shows the monetization partner behind each transfer. Open Market revenue is attributed to BidMachine, while DIRECT placements are reported under the corresponding demand partner. The data reflects real-time estimated revenue, with final settlements varying slightly for partners that rely on their own reporting systems. Now available in the “By Payer” widget on your dashboard.

⚠️ If you monetize EU traffic, double-check your CMP setup before March 1. After the deadline, traffic that does not meet TCF v2.3 requirements may be treated as non-consented. That means lower bid density, lower fill and potential EU revenue loss. Most implementations are already on 2.3, but configuration errors still happen. We recommend confirming your setup directly with your CMP provider using the checklist in the blog. The link is in the comments. #GDPR

🎮 BidMachine is heading to #GDC! We're excited to be at #GDC2026 this year and it would be great to meet up!!! Whether you're an existing customer or someone we haven't had the chance to meet yet, if you're working on the supply or demand side in mobile advertising, let's connect! GDC is one of the industry's tier 1 events where everyone converges in one place. Reach out to schedule a meeting or comment below and we'll get something in the diary. See you in SF! 👋 #MobileGaming #Programmatic #AdTech #BidMachine

Let’s meet at GDC Festival of Gaming in San Francisco, March 9–13 The BidMachine team is opening 1:1 meeting slots. Book in advance, link in the comments. We build programmatic infrastructure for publishers and advertisers who value performance and transparency. Here’s the impact: • 3–10% revenue lift for publishers • Stronger campaign efficiency for advertisers • Full visibility into auction logic and demand dynamics If you’re looking to expand global demand, access high-quality supply or drive more predictable performance, let’s talk in San Francisco. 📍 Moscone Center 📅 March 9–13 Team: Gaëtan Pauchet, Paul Childs, Joel Chang, Nathan Boyer, Mark D. Fruehan, Randy Barenscott

🟢 What the Super Bowl tells us about in-app advertising in 2026 The championship in Santa Clara was the loudest advertising moment of the year and a real-time stress test for how brand budgets behave when attention peaks. This year, something fundamental shifted. Historically, moments like the Super Bowl triggered a rush of brand dollars into limited supply, pushing CPMs up and efficiency down. Programmatic got noisy, unpredictable and expensive. But this time, the pressure revealed a different pattern: brands prioritized quality, transparency and predictable supply paths, and rewarded the exchanges that delivered them. 📈 At BidMachine, we saw this play out during the Super Bowl window. Spend through our exchange grew more than 30% YoY, driven by higher-intent demand choosing more efficient paths rather than price inflation. ⚡ What this means for 2026 Brand budgets are no longer treating cultural moments as exceptions. They’re becoming opportunities, and brands feel comfortable moving through programmatic in-app channels when the stakes are highest. The volatility that once defined these moments is giving way to more stable demand patterns, predictable auction dynamics and greater confidence in the in-app environment as a brand-safe, scalable channel. If this Super Bowl is any indication, 2026 will be the year major brand moments stop being a stress test for programmatic and start becoming its most efficient windows. Curious to hear how others experienced Super Bowl demand this year. Share in the comments.

Hello Gamesforum 🤩 Great to see so many familiar faces again and reconnect in person with partners and friends across the industry 👋 🤝 Come say hello to the BidMachine team Mark D. Fruehan, Berta Moreno 🔜 GamesForum Barcelona, Nathan Boyer, Tomiris Zhol, Radu Stoia, George Tokarenko, Paul Childs