Best Case Scenario | Immersive event production experts

Luli Adeyemo shares her experience SXSW Sydney. Not gonna lie, we're a little bit jealous watching Luli live her best life at SXSW Sydney last week. We do get the best part: hearing her come back to the office absolutely buzzing about the innovation she witnessed. The founders solving real problems. The tech that actually matters. The moment she saw Dr Nandi Spry bringing her daughter to show her what's possible. That's the stuff that reminds us why we're passionate about this work in the first place. Tech isn't just code and algorithms. It's solutions that change lives. It's opportunities that reshape futures. It's innovation that actually impacts real people. So yeah, Luli gets the SXSW badge and the networking, and we get the stories that remind us why we do what we do every single day. (We wouldn't mind seeing that dog poop tech demo though... 🐕) Enjoy the read.... https://lnkd.in/g7hFVxb8

Our founder Luli Adeyemo is mentoring at SXSW Sydney today, so make sure to keep an eye out for her. Also - fan time here at BCS - It's no secret that we are big Neil Patel fans! His myth-busting around digital marketing resonates so much with what we see every day: -"Proof over polish" - YES! Authenticity beats perfection every time - "Stop trying to 'rent' audiences" - Build real communities, not vanity metrics - Local nuance matters - One global creative asset doesn't cut it anymore Neil Patel, if you're still onsite and fancy a chat with Luli Adeyemo about the intersection of authentic marketing and diversity in tech, please go find her! https://lnkd.in/gNHg8jNJ

This is what makes our event management company unique, we do things for the love of tech, healthcare and entertainment. Planning on going to SXSW Sydney on Wed 15th Oct? then drop by ICC Room C3.3 as our founder, Luli Adeyemo is MCing back-to-back startup pitch rounds. ICC Room C3.3 - 10am : Health, Biotech & Medtech pitches - 11am : Future of Work & Education pitches - 12pm : Entertainment, Games & Media pitches Wednesday 15th October, 10am-12:45pm - booking link in comments.

2025 B&T Awards Campaign of the Year finalist!  The entire Best Case Scenario team is absolutely thrilled to share that our pro bono work with TechDiversity Foundation has been named a finalist for the B&T Awards Best Pro-Bono Campaign! A heartfelt THANK YOU: Thank you to the TechDiversity Foundation for trusting us with their vision and legacy. To our incredible team who've poured passion, creativity, and countless hours into transforming TechDiversity from an awards ceremony into Australia's leading diversity action platform for our tech workforce. To the TechDiversity community who've embraced every initiative, from Take the Pledge to the Academy programs. And to our fellow finalists – your work inspires every single day. This recognition belongs to everyone who believes creativity can drive real change. From child protection to marine conservation, disability advocacy to anti-bullying. Six years ago, we made a commitment. Today, we're honoured to see that commitment recognised alongside the best purpose-driven work in Australia. https://lnkd.in/gRVVpvWc Thank you, B&T, for celebrating campaigns that create lasting impact. See you at the Hordern Pavilion on 28 November! #BTAwards2025 #TeamBCS #ProBonoPower #TechDiversity #ThankYou #PurposeDriven

From B2B Events to New Mattresses ..huh? Textbook circular economy in action. We recently supported ADMA Global Forum, and we work with a local company, that partners with another local company that transforms event materials like the stage backdrops and media walls used at ADMA Global Forum into new mattresses. We have seen a 300% surge in web searches for circular economy events since 2024! The events industry is awakening to a powerful truth: sustainability isn't just about reducing harm—it's about creating positive impact through circular innovation. Genuine circular economy principles at work: *Materials designed for reuse from day one & Local partnerships reducing transport emissions * End-of-life becomes beginning-of-life for new products Let us help you design sustainable events with circular economy at their centre or at least give us a like and share if this sprang a bit of life in you! Because the best events don't just inspire—they regenerate. #CircularEconomy #SustainableEvents #EventManagement #ZeroWaste #ADMA #Innovation

Forrester says B2B event satisfaction dropped 8% and everyone's going smaller... But here in Australia? We're seeing the opposite. Recent high-profile events we've managed are drawing strong crowds and delivering results. The "late registration trend" they mention? Been happening for years. "Greater personalisation"? AI made that standard practice ages ago. Sometimes global research doesn't match local reality. What are you seeing in the Australian market? Forrester’s Q1 2025 State Of B2B Events Survey reveals that overall event satisfaction has dropped by 8% compared to 2024. Many teams face budget pressures and are shifting toward smaller hosted events—59% of marketers plan more intimate gatherings over the next year, while large event hosting has declined. Attendees now register later and expect greater personalization and interactivity at B2B events. https://lnkd.in/dKxr7mVx

Our marketing team in Ireland shared this with us... As marketing professionals, this Ryanair response raises fascinating questions about brand positioning, customer expectations, and the limits of "budget brand behavior." What Ryanair is Doubling Down On: *Ultra-Budget Brand Identity: "You get what you pay for" - stripped down service, stripped down politeness *Attention-Grabbing Controversy: Using inflammatory language like "stupid" generates massive free media coverage *Clear Expectation Setting: No pretense about premium customer service or PR courtesy Questions? - Is This Brand Consistency or Brand Damage? - Where's the Line Between Authentic and Alienating? -Does This Actually Drive Business Results? Bottom Line: Customers will accept basic service for budget prices, but they shouldn't have to accept basic disrespect. Ryanair's approach generates headlines but risks long-term brand equity for short-term controversy. What's your take? Do you see this as authentic brand positioning or unnecessary brand damage? https://lnkd.in/gmzgyVH5

Over a week ago Luli Adeyemo had her BMX cycle gear on competing at the world championships in Denmark. Last night she was overseeing the #TechDiversity - 10 Year Anniversary#TechDiversity - 10 Year Anniversary- operations with her trusted BCS team AND sharing the vision for the TechDiversity Foundation. As both volunteer AND Executive Director at the TechDiversity Awards, she played BOTH roles! From rolling up her sleeves behind the scenes to commanding the stage with the Foundation's vision! Talk about range! From racing tracks to award stages, from helmets to heels, from chasing personal bests to chasing industry change! Whether she's flying around BMX tracks or flying through boardrooms, one thing never changes - Luli's unstoppable drive to push boundaries and prove that limits are just suggestions! We're not saying she's superhuman, but we've never seen her and Wonder Woman in the same room... That's our founder - breaking barriers on bikes AND in boardrooms! #LuliAdeyemo #BMXToAwards #VolunteerAndDirector

While 500+ DEI champions are celebrating inside, our incredible BCS team is working magic behind the scenes! From our operations crew ensuring every moment runs seamlessly to our marketing team capturing every inspiring story as it unfolds - this is what teamwork looks like! - Operations team orchestrating flawless event flow - Marketing squad creating real-time content magic - Tech crew and production keeping everything connected - Registration & hospitality making everyone feel welcome It's the 10th anniversary of the #TechDiversity - 10 Year Anniversary#TechDiversity - 10 Year Anniversary - a decade of celebrating DEI. Tonight, we're not just running an awards ceremony - we're creating moments that will inspire the next decade of DEI leadership! Shoutout to every team member making tonight unforgettable! Stacey Hutchinson Anna Packham Ma. Theresa R. Luli Adeyemo Becky McVicar Jen Murray #TeamWork #BehindTheScenes #TechDiversityAwards #AllHandsOnDeck #EventLife #10Years #DEIChampions

We were honoured to work on this event.