AppSamurai

What actually worked in 2025? And more importantly, what needs to change for 2026? We’re excited to join Singular for their upcoming live webinar alongside the experts at AppTweak and Persona.ly. We’ll be stepping away from "business as usual" to discuss the frameworks actually work for 2026. What we’ll be discussing: • iOS measurement without perfect attribution • AI: Where to lean in (and where to skip the hype) • Smarter experimentation under tighter budgets 📅 Feb 12 | Save Your Seat 👉 https://hubs.li/Q040r-qD0 #MobileGrowth #AppMarketing #UserAcquisition #UAStrategy

120,000+ new users. 32% MAU growth. 49% higher conversion to payment. 🚀 For Paycell, the goal was clear: move beyond install volume and focus on core product flows. AppSamurai stepped in with a tailored DSP strategy designed for long-term engagement, in collaboration with Staff Media. Quality at scale isn't a myth, it’s a strategy. Dive into the details below to see how we did it.👇 Read the full story here: https://lnkd.in/d_U5mp-v Kudos to the teams involved: Melek Susak & Zeynep Okuyucu from Staff Media. Begüm Konor, Dilek KAFALI, Ezgi PEDAL, Dilara Inan Ozbay, and Mustafa Alcan from Paycell👏 #AppSamurai #Paycell #Fintech #MobileMarketing #AppGrowth

Barcelona is calling! 🇪🇸 We are excited to join Gamesforum Barcelona and connect with the mobile gaming folks once again. We’re seeing Rewarded Playtime redefine what's possible for game growth, offering a more effective way to acquire and retain players. If you want to dive into the data behind how this is revolutionizing the industry, catch us on the ground. Feel free to connect with the team before the event, we'd love to get a head start on the conversation!🥂 #AppSamurai #GamesforumBarcelona #MobileGaming #RewardedPlaytime #UserAcquisition

The January newsletter is up! 🚀 We’ve started the year fast, and the rest of the mobile ecosystem is moving just as quickly. In this edition: ✅Global Insights: Growth lessons from APAC ✅Fraud Prevention: Detecting and stopping fraud in Rewarded UA ✅Winning Mechanics: Why certain game features are driving retention ✅2026 Playbook Webinar: Navigating AI and signal fragmentation Catch up on our latest resources and see where the Samurais are heading next. Read the full update below and subscribe👇 #AppSamurai #OneStopShop #Newsletter #MobileGrowth

One side of the office builds games. The other builds AI apps. 🤖 In this clip, Roi Nam🔜 UKF discusses a major shift in APAC: Casual gaming giants are moving aggressively into consumer and AI-native apps. It’s not a pivot; it’s a data-driven evolution. 🔗Watch the full episode here: https://lnkd.in/dzfdw-sC #AllAboutApps #MobileGrowth #AI #APAC

How do you ensure rewarded UA stays high-quality at scale? 🤝 In our latest collab with Singular, we break down how we protect your quality and ensure every rewarded install/action is a real, high-value user. We’re moving beyond simple filters to a sophisticated, multi-layer approach that: ✅ Safeguards your ROAS ✅ Validates real engagement ✅ Keeps your data clean for scaling Read the full article here: https://lnkd.in/eeRnsJGT #Singular #AppSamurai #MobileMarketing #UserAcquisition #Rewarded #MobileFraud

The first All About Apps episode of 2026 is here, and we’re starting the year by looking at how mobile growth is actually evolving.🚀 In Episode #12, Peggy Anne sits down with Roi Nam🔜 UKF, John Wright, and Faheem Saiyad to discuss what teams are learning from markets like South Korea and Japan, and how those lessons are shaping growth, monetization, and measurement worldwide. 🌐What we cover: • Regional differences in user behavior and expectations • Rewarded models and localization's impact on engagement and LTV • Post-IDFA measurement: SKAN, probabilistic modeling, and trade-offs • Where AI actually helps in optimization and forecasting ...and so much more! A thoughtful and genuinely enjoyable listen for teams planning their next moves. 🎧Available on YouTube and Spotify: https://lnkd.in/dzfdw-sC #AllAboutApps #MobileGrowth #MobileGaming #UserAcquisition #Monetization #AdTech

As the year wraps up, we’re sharing a few updates, insights, and resources from AppSamurai. In our December newsletter: • Lessons from mobile growth and monetization • AdTech Leaders on what actually works (and what doesn’t) • A closer look at markets like Japan and Vietnam • A practical take on where CTV fits in UA • Tools to help make sense of rewarded UA performance • And a quick look back at our 2025 Wrapped Check it out below👇 #AppSamurai #OneStopShop #Newsletter

This year didn’t slow down, and neither did we. We grew our global footprint. We met the industry where it gathers. We invested in our product, and raised the bar with AppsPrize SDK Network. None of it happens alone. We are grateful for our team, the partners and community who grew with us. See you in 2026!🚀 #AppSamurai #OneStopShop #MobileGrowth #AdTech #UserAcquisition #UA #MobileMarketing #NewYears

The weeks after the holidays can be one of the most effective growth windows of the year. Q5 (late December → early January) is short but highly strategic: • Users are still active • Competition drops • Budgets reset • Retention is up for grabs Swipe through for practical Q5 moves: 👉 how to re-engage holiday users 👉 why early retargeting matters 👉 retention & monetization tactics 🚀Reach out to AppSamurai to strengthen your UA, activate DSP retargeting, and turn post-holiday users into long-term value: https://lnkd.in/d-SvpwF8 #AppSamurai #OneStopShop #Q5 #MobileGrowth #UserAcquisition #Retention #DSP #Retargeting