Allbirds

Our all new Terralux™ Collection brings INNOVERA™ to footwear for the very first time. The result is a shoe that is both dressed up and down to earth. And wildly comfortable, of course. INNOVERA™ is a transformative animal-free, bio-fabricated material developed by Modern Meadow. It’s made entirely from plant proteins (corn, soy), post-consumer waste (recycled rubber), and biopolymers. You have to wear it to believe it. Bye, bye business as usual. 👋 Learn more:  https://lnkd.in/gPvBupgd

Our origin story, captured in haiku:  Nature meets design. Better things, a better way.  Thus, Allbirds was born. If you’d prefer the short-story-long, tune into our founder Tim Brown’s recent interview with BBC as he rewinds the Allbirds origin story and revisits the stops made along the way. (It may or may not include a storied professional football career, a fascination with architectural design, and many more memories that wouldn’t fit in the 5-7-5 structure of a haiku.) Tune in: https://lnkd.in/gU8mf9Ph

Two dudes walk into a podcast studio. That’s it. That’s the punchline. Our co-founder Tim Brown sat down with Buddy Teaster, CEO of Soles4Souls, in the latest episode of Re:purpose to discuss the Allbirds origin story – and how to marry an entrepreneurial mindset with meaningful purpose. Tune into this can't-miss conversation for stories from the Allbirds archives: https://lnkd.in/gdfeK7iz

The reviews are in, and they're scary-good. 🦇🎃👻 Looking for the perfect pair of spooky szn sneaks? Our screamingly comfortable styles will haunt your dreams. P.S. Your eyes aren't playing tricks – fix your ghoulish gaze for a sneak-peek into some new treats that are soon to come 👀

Hang this in the Louvre. (We heard there’s room now.) BEHOLD the greatest treasure of all: Tracy Alloian, our Director of Visual Merchandising and Global Retail Marketing. (With her title alone, we may have exceeded word count.) Tracy leads the team responsible for elevating our in-store experience, keeping things fresh, fun and consistent across storefronts. With her sharp eye, passion for design, and uncanny ability to wield a power tool, Tracy has all the makings of an HGTV star. (MOVE! THAT! COUCH!) And she’s never afraid to roll up her sleeves – if you’ve seen a brunette woman pushing furniture around an Allbirds store, chances are, it was our dear flockmate Tracy… And if it wasn’t Tracy, please alert our team. All of this is possible thanks to the partnership of Tracy’s true right-hand* (*right-paw): Birdie. While Tracy keeps busy by bringing her innovative ideas to life in-store, labrador retriever Birdie gets busy finding the nearest sunspot to lay in. Teamwork makes the dreamwork. When she’s not working, Tracy's passion for interiors carries into her own home, adorned with unique treasures collected from shops, shows and adventures. But this part-time-Southern Belle can also be found venturing away from her homebase in Pittsburgh, to spend time with family in South Carolina. Sounds beachy. 🍑 Tracy, you’re a crown jewel of the Allbirds team, and we’re incredibly grateful for all of your effort.

We need a Footwear Product Developer. Our Social Media team offered to help out, but all they did was… draw a bowling shoe? Our Product team politely applauded the effort, but it’s probably best that Social sticks to TikTok dances. …So, yeah, we really need that Manager of Product Development. This new addition to our nest will join our mission to make the world’s most comfortable footwear, alongside industry leaders in design, product management, and materials. They’ll lead and manage the product creation process, bringing strategic direction and vision to our product roadmap. From concepting, to design, to prototyping, to sample confirmation, this teammate will have their hands in alllll the footwear. Metaphorically speaking. If this sounds like you (or someone you know), and you want to join a disruptive team committed to making better things in better ways: please, save us from the abysmal Bowler 3000, and apply. https://bit.ly/4nrihUS

As you might imagine, at Allbirds, we have a lottt of legal ducks to keep in a row. 🦆🦆🦆 Thank goodness for our Senior Paralegal and this month’s Flockstar, Emma Sousa, who keeps us silly geese out of trouble. Emma supports our legal operations, from drafting contracts, to managing compliance and IP, to politely explaining why our April Fool’s ideas are in direct violation of… 17 laws and statutes. Let’s just say, she’s got the patience of a saint. When we’re looking for quick counsel, a crash course in contracts, or translation of legalese, Emma’s our gal. Outside of work, you’ll catch Emma with her dog Canela, nose-down in the latest-and-greatest novels, or thrifting for Depression glass – she’s got a cabinet full of it, proving once and for all that her pastimes are more interesting than ours. Emma, from the Flock, thank you for all you do. We’d be lost (and potentially, in jail) without you. 

This is life in color. 🌈 Last week, we hosted friends to celebrate the launch of the Wool Cruiser–complete with colorful displays, live portraits, plus a panel on the psychology of color alongside our partner Pantone and Queen of Pink, Sophie Cohen. Talk about a vibrant affair. 🎨 Here’s to originality, boldness, creativity, and self-expression from head to toe.

Comfort and color just shook hands. 🤝 And your feet are about to celebrate. Meet the wildly comfortable Wool Cruiser: available in 19 statement shades made to stand out. We phoned in a favor with the global authority on color – Pantone – to curate five shades of the new, wildly comfortable Wool Cruiser: Sapphire Blue, Zesty Citron, Vibrant Blossom, Golden Sunshine and Granite Gray. Go on, get your colors while you can. https://bit.ly/3JUeAZB

Petition to make TIM Talks™️ the next big thing. August marked our 10 year anniversary, so our co-founder Tim Brown sat down to share the extended cut of our origin story. Don't miss out 🎧⬇️