Acast

Independent data just validated something we know to be true 📈 👍 Oxford Road's ORBIT, built on $1.8 billion in real advertiser spend, ranked the top 15 performing Entertainment & Media podcasts for June 2026. Acast took 4 of those 15 spots. Every other publisher got 1. Their conclusion: "Acast's doing something right, and in multiple show formats." https://lnkd.in/etJHdHUt

More wins for Dunkin' x Giggly Squad! Last week, our year long partnership with Dunkin' and Giggly Squad was recognized at The Drum Marketing Awards, taking home: 🥈 Best Influencer Marketing The collaboration was a true partnership between Acast, Publicis Media, and Dunkin'—brought to life by talented teams and big ideas.

Podcast advertising drives 31% incremental reach on top of existing audio - and 21% on top of TV and streaming 📈 📺 🎧 Last week, Acast UK/IRE brought agencies, brands, and some of the most exciting podcast talent together in Manchester for Sounds Smart. We shared new research, campaign results, and heard from creators including Elis James, John Robins, and Candice Brathwaite on what makes podcast advertising actually work. ➡️ The short version ⬅️ The brands winning in podcasting are the ones who trust the creator, think in ecosystems, and show up with a genuine fit - not just a brief. Read the full recap 👀 https://lnkd.in/edpnTY4B Lorna Byrne Thomas Roach Alexis Darker Lee Husson Imogen Hudson Gabriella Cox Michael Thomas

We are so excited to share that we won TWO GOLD Telly Awards for our custom Youtube episode “Hannah & Paige Try Dunkin’” in partnership with Dunkin' and Giggly Squad! 🥇Branded Content - Brand Collaboration (Use of Creator, Celebrity & Influencer) 🥇People's Telly - Branded Content Cheers to everyone involved in the campaign!

Thursday night we celebrated a sold-out live show from the incomparable Watch What Crappens hosts, Ronnie Karam and Ben Mandelker, with a happy hour packed with Bravo superfans, themed cocktails, games, photo moments, and lots of strong opinions about Housewives rankings. A reminder that the best events don’t feel like events — they feel like community.

Last night Acast took over Orion to kick off summer NYC-style: BBQ, margaritas, podcast talk, raffle prizes, and great people. Not saying we’re responsible for the Knicks win... but the timing feels suspicious.

Podcasters have something most media can't buy - trust. Heather Gordon, Managing Director in Canada, sat down with Robin LeGassicke and Kelly Miller of the Signals + Stories podcast to break it down - from the unique influence podcasters hold over their listeners, to how brands can show up in ways that feel genuinely authentic. If you're thinking about how to make podcast advertising work harder for your brand in Canada, this one's worth 30 minutes of your time 🇨🇦 Link in comments 🎧

Hur påverkar podcasts egentligen människors politiska beslut? Det är en fråga vi på Acast har velat förstå bättre inför valet 2026. 🎙️ Därför genomförde vi en rikstäckande undersökning med nära 2 000 respondenter för att se hur väljare använder podcasts för att navigera i valrörelsen, fatta beslut och hur formatet är med och formar det politiska narrativet. Johanna Turner, Director of Sales, och Gustaf Helleday, Head of Insights, berättar om undersökningens resultat nedan. Har du några frågor eller vill ta del av hela undersökningen? Kontakta sales@acast.com

Heading to SXSW London next week? Catch UK Executive Content Director Sam Shetabi and Chief Communications & Brand Officer Lizzy Pollott in these sessions. Sam is joined by a gang of fellow industry experts to break down what it takes to go from idea to hit multi-channel podcast 🎤🎥 Meanwhile, LP will be interviewing our newest podcasters Elis James and John Robins of Significant Productions / Audio Always as they share their journey from radio hosts to podcast behemoths 👑 See you there 👏

The energy at The Podcast Show LDN last week was 🔥 It showed that podcasting isn't just surviving a shifting media landscape - it is defining what comes next. In his keynote, our CEO Greg Glenday unpacked the hard data and the fundamental truths driving the future of our industry. Here is what creators and advertisers need to know: 1️⃣ The Power of Narrative Influence: Podcasting is where cultural conversations actually start. Long before traditional media catches up, podcasters are framing the narrative for deeply engaged audiences. 2️⃣ The Influencer Paradox: Seventy-five percent of listeners don't consider podcasters to be "influencers," yet 85% of daily listeners take brand action after tuning in. Why? Because the trust is genuine, not performed. 3️⃣ The Video Continuum: Video isn't a threat to audio; it's a parallel channel and audiences live across the spectrum. We are building for a seamless, multimodal future where the format matches the listener's exact moment and mood. 4️⃣ Human-First in an AI World: AI is an incredible tool for infrastructure and data, but the core of podcasting remains carbon-based, oxygen-breathing humans. That direct-to-audience relationship cannot be replicated by code. In an era of media consolidation, podcasting stands apart as a genuine meritocracy where independent voices speak freely, and the best ideas win. Podcasting’s future is free-flowing. Read Greg’s full speech and the data here: https://lnkd.in/e2dPmVzP