ABOUT YOU

🤝 𝗕𝗘𝗧𝗧𝗘𝗥 𝗧𝗢𝗚𝗘𝗧𝗛𝗘𝗥 – 𝗜𝗡 𝗤𝟯 𝟮𝟬𝟮𝟱. For the first time, ABOUT YOU and Zalando present joint financial results as the Zalando Group and yes, we're starting off strong. These results highlight the early financial and business impacts of our shared ambition to lead the way in European fashion and lifestyle e-commerce. In Q3 2025, the Group sustained profitable growth with: 💥 GMV up 21.6% year-on-year to EUR 4.2 billion  💥 Revenue rising 26.5% year-on-year to EUR 3.0 billion 💥 Adjusted EBIT improving to EUR 96 million In B2C, we're creating more opportunities for customers and partners alike. Together, we reach 61.4 million active customers and connect them with over 7,000 brands. It's the appeal of our dual-brand strategy that gives us unparalleled reach and relevance. We're leveraging this combined strength to accelerate growth and capture an even larger share of the EUR 450 billion European fashion and lifestyle market. In B2B, we're building the operating system for fashion and lifestyle e-commerce in Europe. SCAYLE Commerce Engine and Netto Marken-Discount announced their partnership in September – taking their next bold step in digital retail, powered by SCAYLE. ZEOS expanded its collaboration with Marks and Spencer, now covering fulfilment for its continental European e-commerce business.  🚀 𝗪𝗘'𝗥𝗘 𝗝𝗨𝗦𝗧 𝗚𝗘𝗧𝗧𝗜𝗡𝗚 𝗦𝗧𝗔𝗥𝗧𝗘𝗗. 📑 Read more in our financial report: https://lnkd.in/ePpVRiyk #ZalandoxABOUTYOU  #financialreports  #profitability  #growth

A NIGHT OUTSIDE THE ORDINARY. Theatre. Fashion. Fantasy. Performance. The ABOUT YOU FASHION BALL brought it all together – in the heart of Hamburg’s Reeperbahn.   Last Friday, we turned the legendary Schmidts Tivoli into a stage for something truly special: a night where seven brand shows collided with cabaret, music, immersive storytelling, and myth-like moments.   ✨ Seven brand shows – adidas, Guido Maria Kretschmer, HOERMANSEDER, HUGO, LASCANA, LeGer by Lena Gercke and Nike – brought their visions to life on a theatre stage. 🎭 The Velvet Creepers hosted with drag, burlesque & live music. 🌟 Celebrities, creators, creatives – all part of this once-in-a-lifetime atmosphere. 🎡 Outside, the Varieté Salon offered brand activations by Mercedes-AMG GmbH, NIVEA, Fossil Group, Inc. & more. 💃 Upstairs, Angie’s Nightclub set the scene for the official aftershow party and Nike’s epic ballroom battle.   This wasn’t just another fashion show. It was a night to remember – and a bold statement in fashiontainment. #ABOUTYOU  #AYFW  #FASHIONBALL  #Fashiontainment

🎤 Today, we proudly launch our new brand:  FIVE STAR GIRL. The  bold new label co-created with singer and artist Zoe Wees is inspired by her personal style, stage presence, and love for all things Y2K. 🌟 With this exclusive collaboration, we’re adding another standout name to our portfolio of Celebrity Collections by ABOUT YOU – this time connecting with a new generation of expressive, confident individuals who see fashion as a form of identity. 🪩 The collection blends early-2000s nostalgia with modern attitude: velour, rhinestones, faux fur, meet oversized silhouettes and strong visual statements. A flip phone tee featuring Zoe’s image, a varsity-inspired football shirt, and wide denim sets form the heart of this distinctive drop. #ABOUTYOU  #celebritybrands  #fashionnews  #autumnwinter2025

🛒 Marketplaces are much more than sales channels – they are true growth drivers in e-commerce. In the latest #ThinkwithTarek episode of OMR Education, our Co-CEO Tarek Müller sits down with Johannes Kliesch (Co-Founder and CEO, SNOCKS) and Rolf Hermann (Editor-in-Chief, OMR Reports) to dive deep into the strategies that really help brands scale on marketplaces – like ABOUT YOU, Amazon or Zalando: 🔑 Which fulfillment models boost visibility 🔑 How to leverage retail media profitably 🔑 Why conversion rates and AOV are key for marketplace algorithms 💡 Plus: three hands-on tips to take your marketplace business to the next level: from hybrid fulfillment setups to optimizing product detail pages, and tapping into efficient retail media opportunities 👉 A must-listen for anyone looking to build e-commerce sustainably: lnk.to/OMREducation_TWT_28 #Podcast  #Marketplace  #Snocks

BOLD, BRAVE AND BRAND NEW: THE ADIDAS ORIGINALS X ABOUT YOU TEAMGEIST CAMPAIGN We're thrilled to launch a creative direction with adidas Originals that's more daring than ever before. For the TEAMGEIST collection, we've partnered to bring a fresh, new vision to life. This campaign, inspired by the legendary cutline of the 2006 World Cup football, reimagines heritage icons for a new era of streetwear. The spirit of unity is perfectly embodied by Hamburg's own bangerfabrique collective - an unstoppable force blending music, community and performance. From concept to creation, this was a powerful collaboration driven by our in-house teams. Now live across all ABOUT YOU markets! 🚀 #RetaiMedia #adidasOriginals #Teamgeist #ABOUTYOU #CoCreation

Pride is… togetherness, joy, self-expression – and above all, seasonless! 🌈 Last Saturday, Hamburg’s streets came alive – and so did we! Our CSD truck was a moving burst of color, music, and joy: surrounded by longtime friends, dancing to iconic tunes, waving bubbles through the summer air, and celebrating love in all its forms. 🏳️⚧️🫶🏳️🌈 From runway-worthy looks and unstoppable dance moves to snacks, drinks, and endless smiles – it was a day that reminded us why Pride is more than just one weekend a year. Thank you HAMBURG PRIDE for hosting such an unforgettable day – and to our guests, DJs, colleagues, and everyone who joined us in showing their true colors 😍 . ✨ Just like German summer – Pride has no season! 🌦️🌈 #AboutYou #CSDHamburg #Pride2025 #Diversity #Inclusion #BetterTogether

Bringing Icons Back – We're incredibly proud of our recent co-creation campaign with Nike, one of our largest Europe-wide productions, bringing back the legendary Total 90 sneaker! Our in-house team at ABOUT YOU handled the entire process, from initial creative concepts and styling to full production and go-live. Shot over two days in a unique Spanish marble quarry with a main talent and 10 additional models, the goal was clear: reintroduce the iconic Total 90 with a modern flair. The resulting high-quality video and photo content went live across all ABOUT YOU channels (onsite, social, CRM) from July 17th, extending to the Pangea Festival 🎡 in August. This campaign spans all our European markets – DACH, Eastern, Western, Southern Europe, and the Nordics. A big shout-out to our dedicated in-house creative, production, and brand teams for this outstanding collaboration! 🚀 #RetailMedia #Nike #ABOUTYOU #CoCreation

Two former competitors, one shared stage – and a joint vision for the future of European fashion. On Tuesday, we had a truly special moment at ABOUT YOU: For the very first time, the Co-CEOs of 🖤 ABOUT YOU and 🧡 Zalando shared the stage for a Fireside Chat in front of our teams – speaking openly about our joint future, shared ambitions, and the power of collaboration. A big thank you to Robert Gentz and David Schröder from Zalando and to our Co-Founder and Co-CEOs Sebastian Betz, Hannes Wiese, and Tarek Müller for your time, honesty, and the strong signal of unity. What made it even better? The behind-the-scenes stories from ABOUT YOU's early days – when we had fun teasing each other as competitors – brought plenty of laughter and reminded us just how far we have come. We kept things balanced (and tasty) with 🥐 Franzbrötchen from Hamburg and 🍩 Berliners / Pfannkuchen from Berlin, followed by a 🍴 relaxed lunch and a 🌤️ sunny get-together with pizza, beer, and great conversations between ABOUT YOU's colleagues on the terrace. A memorable day that shows: We are better together – and just getting started. #ZalandoxABOUTYOU  #Ecommerce  #Fashion  #Lifestyle

It’s official! ABOUT YOU is part of the Zalando Group. We completed the strategic transaction to lead the way in European fashion and lifestyle e-commerce. Today's the day! This brings together two founder-led teams with strong entrepreneurial track records and highly complementary strengths. With a shared vision, we are set to better serve customers and partners – both in B2C and B2B. "At the heart of this team-up is our shared commitment to redefining fashion and lifestyle shopping and creating added value for our customers and partners," said Tarek Müller, ABOUT YOU’s Co-Founder and Co-CEO. "We are excited to join forces with Zalando to drive innovation and realize new growth opportunities for SCAYLE Commerce Engine and ABOUT YOU. This strategic transaction opens the door to great collaboration – while allowing us to stay true to the individuality and energy that define ABOUT YOU." What to know: 🚀 We are uniting two tech-driven fashion destinations to cover a larger share of the European fashion and lifestyle e-commerce market. 🚀 We pursue a dual-brand strategy in B2C, offering distinct shopping experiences. 🚀 We create an operating system for fashion and lifestyle brands and retailers, as SCAYLE Commerce Engine will complement Zalando’s B2B group together with ZEOS and Tradebyte. 🚀 We add scale and capabilities, unlocking high potential for value creation and further strengthening our Group's financial profile. Born in Europe, we are built to grow, drive innovation across borders and markets, and capture a larger share of the European fashion market. Tomorrow wears our name. Learn more: 🔗 https://lnkd.in/ena6wQBr #ZalandoxABOUTYOU #Ecommerce #Fashion #Lifestyle