A.P.C.

BETWEEN HERE AND HOME For the year of the horse, A.P.C. gives Carte Blanche #7 to photographer Ma Hailun. Born and raised in Ürümqi, Xinjiang, now based in Shanghai, Hailun returned to her home region to shoot in Ili, located in the northwestern part of Xinjiang. This series of stills “Between Here and Home” centers on what the New Year means at its core: going home. Hailun found herself navigating a familiar yet changed landscape, returning as both an observer and visitor. Through her lens and working with locals, she discovered new layers within places and people she thought she knew. Ma Hailun captured them alongside timeless pieces and red accent accessories, a color both signifying and classically grounded. In the quiet stillness in Ili before the new year, she asks: "How to appreciate emptiness, and how to recognize a quiet, grounded strength within the stillness”. A reflection on what it means to return, and what we carry forward. Discover the edit now in-store and online. #APCParis 

OPEN SKY. French photographer Emma Le Doyen lenses the A.P.C. FW26 Carte Blanche #6 as an observer in motion. Across the American West, Emma looks to balance iconic imagery, details that caught her eye, and familiarities alongside unexpected moments that remind her of home. “I approached the road trip instinctively, creating connections between the colors and textures of the pieces and those I encountered in the landscapes,” she comments. Traversing from California to Arizona, searching for somewhere between the expected and the unknown. Discover the full edit now in-store and at apc.fr #APCParis

As the year ends, A.P.C. is proud to share its 2025 CSR report, shaped by the principle that has guided us since our founding: creating simple clothes that last. This principle naturally led to adopting circularity early on, from repurposing deadstock fabrics to giving garments a second life. Since 2023, A.P.C. has strengthened this commitment by setting science-based decarbonization targets and integrating eco-design practices across its activities. Beyond our products, we recognize that our responsibility extends to the people behind them, from garment makers to our employees, whose well-being remains our priority. Thanks to the collective efforts of all teams, the following milestones were reached in 2024 and 2025: 2024 A decarbonization trajectory aligned with the Paris Agreement 85% of direct suppliers audited and compliant with social requirements 12% increase in the share of organic materials vs. 2023 5,061 second-hand items sold through the A.P.C. Vintage store 105 hours of eco-design training 2025 Deloitte certification of 2024 decarbonization and direct supplier audit results Commitment for 70% of products to meet A.P.C.’s definition of a sustainable product by 2027 Holidays packaging produced from deadstock fabrics in a Paris-area workshop providing adapted employment for people with disabilities Three “2tonnes” workshops organized for employees With more progress still ahead, A.P.C. remains guided by its values and continues to work toward a more responsible fashion industry. Read the full 2025 report below. #APCParis

HOLIDAYS FINISHING TOUCHES Film meets digital in this accessories-led series by photographer Santiago Herranz Gómez-Arnau — reinterpreting our best sellers through real-life layering and composition. “I’d say film is probably not the most efficient, and can cost you a lot of headaches and money.” Santiago jokes on set. “But it is definitely the one I enjoy shooting the most” He further explains, “Shooting on film is not an aesthetic decision but a workflow statement for me. Working this way, I truly dive into the whole idea of what I’m shooting and how I want the final images to look. I feel I need to be very specific on everything happening around the shot.” Discover seasonal and timeless accessories now in-store and at apcstore.com #APCParis 

A.P.C. Dubai Mall is now open. December 5th 2025 — Celebrating the opening of the first A.P.C. store in the UAE in The Dubai Mall, Fashion Avenue we hosted an intimate event surrounded by our Dubai-based family and friends last Friday. Guests joined us for screen-printing activities and explored the women’s and men’s collections alongside timeless denim pieces, all within a space designed by our long-time collaborator LAURENT DEROO ARCHITECTE Come by to discover the space. A.P.C. Dubai Mall, Fashion Avenue 1st floor #APCParis

A.P.C. QUILTS — Round 29 The latest round of A.P.C. QUILTS "Floral Study" was inspired by the form and structure of flowers. Designer and long-time collaborator Jessica Ogden explores the quiet strength and delicate geometry found in nature. Drawing from artists such as Georgia O’Keeffe and Nick Knight, this study aims to reveal nature’s beauty by simply letting it be. Each quilt is made from leftover production stock from past seasons, designed by Jessica and A.P.C. Founder Jean Touitou, and hand-stitched by patchwork artisans in India. Available now in stores and online. Photography: Alfredo Piola #APCParis

Thank you Carbonfact for the interview and for the opportunity to reflect on our 2.5 years of collaboration that is still ongoing. Through the platform, we’ve gained a much clearer view of our carbon hotspots, helping us steer our decarbonization strategy to reach our SBTi targets — decarbonization goals scientifically aligned with the Paris Agreement.

A.P.C. KUMAMOTO is now open. Designed with our long-time collaborator LAURENT DEROO ARCHITECTE, the space takes inspiration from Kumamoto’s distinctive natural landscape — its geological layers and underground water. Using the ceiling’s full height, stacked brick structures create a minimal yet dynamic rhythm, with a mix of materials reflecting our design language that echoes globally. Stop by to explore the space and discover timeless and new arrivals. A.P.C. Kumamoto 1F, 3-10 Sakuramachi, Chuo-ku Kumamoto City, 860-0805 #APCParis

A.P.C. at Beaubourg Centre Pompidou October 24 & 25, 2025 We are joining Centre Pompidou and Because Music for two days of music, art, and other surprises. Find A.P.C. on the 4th floor for a paint-splash workshop all day, or bring your own garment from 12–2 PM for A.P.C. founder Jean Touitou to customize something truly one-of-a-kind for you. A.P.C. Beaubourg exclusive t-shirts are first come, first served. Free entry — come by anytime. See you there for one last rendezvous before the museum closes until 2030! #APCParis

Marc Jacobs and A.P.C. Introduce Fall 2025 Collaboration Rooted in 1980s Heritage and Collegiate Style. Launching today, Marc Jacobs and A.P.C. debut a 26-piece capsule collection that celebrates the brands’ shared 1980s roots and distinct cultural perspectives. The collaboration reinterprets collegiate style with layered fabrics, precise detailing, and archival references from Paris and New York. Rooted in a friendship that began in the 1990s, this collaboration reflects the natural connection between Marc Jacobs and Jean Touitou and the creative worlds they have each built. The collection unites two “universities” of style, with Marc Jacobs and A.P.C. crests featured on key pieces and signature embroidery and embossing appearing throughout, including a varsity jacket in wool and cowhide and dual-branded jerseys. Men’s and women’s essentials range from denim jeans (“THE JEAN”), miniskirts (“THE SKIRT”), and a slightly baggy striped shirt (“THE SHIRT”) to Marc Jacobs’ Tote Bag and a collector’s edition of A.P.C.’s Demi-Lune. Orange accents appear throughout, on logos, a canvas jacket collar, and the stripes of a fleece polo, referencing Marc Jacobs’ 1980s Paris “Carte Orange” transit pass and Jean Touitou’s Sorbonne student card featured on a T-shirt. Roman Empire–style buttons bearing the designers’ profiles appear on jeans and penny loafers, blending heritage craftsmanship with playful design. Shot by Nick Newbold and styled by Alastair McKimm, the campaign highlights the collection’s balance of precision, heritage, and cultural storytelling. Available now online and in Marc Jacobs and select A.P.C. stores. #APCParis