Cyabra

Cyabra’s latest research is featured on theFreesheet! Our analysis uncovered how AI-powered bot networks fueled culture-war attacks against major brands - including Cracker Barrel, Amazon, Target, McDonald's’s, and Boeing - by amplifying boycott calls and manipulating online conversations. Cyabra’s data revealed that nearly half of all posts calling to boycott Cracker Barrel were driven by bots, exposing how coordinated networks distort genuine sentiment and escalate brand crises online. Read the full story on The Free Sheet: https://lnkd.in/dSMBh88k

Cyabra’s research into Chinese influence operations in the Philippines is featured on Reuters! Cyabra's analysis uncovered how coordinated disinformation networks amplified anti-U.S. and pro-China narratives across social media, and revealed a surge of fake accounts and orchestrated campaigns designed to manipulate online discourse and sway public perception. Read the full story on Reuters: https://lnkd.in/eHKHJXg3

Cyabra analyzed discourse around Microsoft’s Layoffs and uncovered a major disinformation campaign aimed at harming the company’s reputation and manipulating public opinion. Here's what Cyabra's 3-month-long investigation uncovered: * 29% of the profiles fueling the backlash were fake, and were working in sync to amplify the outrage * Content spread by fake profiles influenced authentic ones to amplify anti-Microsoft messaging, reaching a total of 2.6 million views * Nearly 40% of visual content in the conversation was AI-generated, including deepfakes showing executives celebrating layoffs * The main narratives claimed Microsoft was using AI to replace American jobs and that the layoffs were funding tech expansion This is how disinformation hijacks the narrative. This case demonstrates why distinguishing between authentic criticism and manufactured outrage is critical. Early detection and deepfake monitoring can prevent coordinated attacks from hijacking legitimate conversations. Read the full story: https://lnkd.in/d5HkNjtw

Your reputation can be attacked in minutes. Executives, board members, and public figures are now prime targets for disinformation. Traditional crisis playbooks are no longer enough. That’s why we’re bringing together experts from Cyabra, Schillings, and Edelman for The Digital Bodyguard, a live panel on the new strategies protecting leaders today. We’ll cover: ✔️ How false narratives gain traction before truth can catch up ✔️ What legal + comms teams can do in the first hours of a crisis ✔️ The frameworks executives need to defend personal reputation ✔️ Real-world examples you can learn from now 📅 October 22 | 1 PM EST / 6 PM BST 🎙 Panelists: Simon Paterson MBE, Pavel Trosin | Moderated by Rafi Mendelsohn 🔗 Reserve your spot: https://lnkd.in/duZpA4pN

Consumer brands are the new frontline in the culture wars, and coordinated attacks are fueling the fire. Cyabra’s new research into Cracker Barrel's logo change was featured in The Wall Street Journal. The findings show how brands are being dragged into divisive debates by coordinated campaigns that amplify harmful narratives at scale. Fake profiles deliberately target sensitive topics to spark outrage, causing huge reputational damage to major companies. Cyabra has seen the same tactics used against Amazon, Target, American Eagle Outfitters Inc., McDonald's, and many more over the past year.   Read the WSJ article: https://lnkd.in/eyqkc5xy

OK, here we go - We're hiring our 1st Customer Success Manager in NYC!! ⚡ 💪 At Cyabra, you won’t just “manage accounts.” This is client-facing, data-driven, and impact-focused. We want someone sharp, proactive, and hungry to grow with us as we scale. If you’re ready to take on one of the biggest challenges on the internet, then let’s talk. 🚀

Cracker Barrel's recent logo change sparked a massive backlash, triggering boycott calls and wiping $100M off the company’s market value in just a week, which eventually caused the company to revert its logo back. But Cyabra’s research revealed that a coordinated brand disinformation campaign was behind much of the noise: coordinated bot networks aimed to crush Cracker Barrel’s reputation Here’s some of what we found: • 21% of profiles attacking Cracker Barrel were fake • The coordinated campaign, which used hashtags like hashtag #CrackerBarrelHasFallen and hashtag #CrackerBarrelIsFinished, reached 4.4 million potential views • The drop in stock value was closely aligned with a surge in negative content from fake profiles This campaign’s impact proves brand disinformation has entered a new chapter. The only question now is - which company is next, and will it be ready when the crisis hits? Read the full story by Cyabra: https://lnkd.in/d22m6W7m

Online narratives shape how societies view truth, how communities trust one another, and how decisions are made at every level. Cyabra’s analysis uncovered how coordinated fake accounts shaped the Venezuela–U.S. discourse, reaching up to 181 million views. The fake profiles acted in sync, inserted themselves into genuine debates, and built virality that looked authentic. The result was a distorted conversation that appeared real. The consequences extend far beyond social platforms. When fake profiles infiltrate conversations at this scale, they do more than distort debate. They polarize societies, weaken trust in institutions, and create false perceptions that shape international relations and policy. 👉 Read the full report. https://lnkd.in/d4THSj-P

The September 2025 Nepal Gen Z protests were an authentic movement fueled by years of frustration with corruption and political favoritism. But beneath the surface, Cyabra’s research uncovered a digital battlefield: fake profiles blended seamlessly into authentic discussions, hijacked hashtags, deployed AI-generated images, and amplified the most extreme rhetoric - reaching over 326 million potential views. The takeaway is clear: coordinated inauthentic behavior has reached a new level of sophistication. Fake accounts are no longer easy to spot, yet their ability to distort online debate and escalate real-world conflict has never been greater. Read our new research to learn how disinformation shaped the conversation - and why detecting coordinated inauthentic behavior is crucial for understanding modern protests. https://lnkd.in/dNWHvjGD

Your personal reputation is no longer safe by default. Mis and disinformation don’t just hit brands. They target people. Executives, public figures, board members, anyone with influence. When false narratives go viral, they move faster than truth. Join Cyabra alongside experts from Schillings and former Edelman for a live panel on how personal reputation is being protected with the combined force of legal strategy, communications, and intelligence. We’ll dive into: ✔️ What makes executives vulnerable to online attacks ✔️ How legal and comms teams act quickly to contain the damage ✔️ Why narrative control is no longer optional ✔️ Real examples, sharp strategies, and what to do next 📅Wednesday, October 22 🕒 1PM EST / 6PM BST 🎙 Panelists: Simon Paterson MBE, Co-Founder InfauxTech & Former US Head of Counter Disinformation at Edelman Pavel Trosin, Head of Monitoring and Insights, Schillings Moderated by Rafi Mendelsohn, CMO, Cyabra 🔗Save your spot: https://lnkd.in/dfp59mQt #Disinformation #CrisisComms