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Insight for Growth itracks gives researchers the technology to design smarter studies, execute seamless sessions, and analyze qualitative insights with clarity, so you can turn every conversation into growth.
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Insight for Growth itracks gives researchers the technology to design smarter studies, execute seamless sessions, and analyze qualitative insights with clarity, so you can turn every conversation into growth.

Trusted by Organizations Worldwide

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End-to-end research made easy by combining human-led conversations with AI-assisted tools to design, execute, and analyze with confidence.

Design

Design a study using our hybrid asynchronous and synchronous platform. Utilize a guided, user-friendly setup process to craft discussion guides, embed tech checks and consent forms, schedule participants, and launch interactive materials or polls. Seamlessly incorporate AI-powered pre-screening and assistance to accelerate setup and ensure high-quality engagement.

Execute

Execute your project and gather data effortlessly. Run live or asynchronous sessions with high-quality, secure audio/video, interactive polling, emotional dial testing, and real-time observation. All data is automatically stored and managed—so you just show up and engage; the platform handles the rest.

Analyze

Analysis made effortless. Instantly access summary reports for each session, complete with transcriptions, sentiment/theme analysis, and highlight reels. Leverage powerful AI tools, including video analytics, to gain deeper insights, all while maintaining ethical data security and research quality.

Solutions itracks provides a complete suite of creative research solutions, all in one platform. Whether you need to run live video sessions, conduct text-based chats, host discussion boards, or perform dial testing, everything is seamlessly integrated for a streamlined research experience.
Realtime Video

itracks Realtime Video Focus Groups & Interviews

Run synchronous research with live video sessions. Observe participants, interact in real time, and capture high-quality insights with ease.

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Interviews

itracks Text-Based Chats

Engage participants asynchronously via text. Collect rich qualitative feedback anytime, anywhere.

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Discussion Boards

Discussion Board Digital Diaries & Communities

Engage participants asynchronously over multiple days. Gather rich qualitative feedback and easily track themes, trends, and insights in real time.

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Features Tap into itracks platform designed to deliver all your global market insights.
itracks Ai assistant

itracks Analysis Assistant

AI-enabled keyword and topic analysis, data visualizations, and highlight reel creation.

dial Testing

itracks Virtual Dial Tester

itracks’ Virtual Dial Tester shows exactly how participants feel while watching your videos, with real-time results for stakeholders.

Discussion Boards

itracks Broadcast Mode

Reach large audiences with itracks Broadcast Mode, our webinar-style tool for live market research. Collect insights in real time while participants engage remotely.

Testimonials Hear what teams around the world are saying about itracks
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Mike Lakusta

"itracks Realtime mobile capability is a game changer for us at Ethnifacts.  Being able to capture in-store insights on the go — at the moment of interaction — means our insights are timelier, our recommendation sharper, and our reach more agile.  Whether in the field or on site, we’re no longer waiting — we’re acting.”

Mike Lakusta
CEO, Ethnifacts
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Jeff Bierer

 “We had a great session with consumers who gave invaluable feedback on the concepts we shared. Having tried another platform and returning to itracks after a few years, I can tell you that itracks ROCKS!! You have a better board and provide a better client experience.”

Jeff Bierer
President, Bierer Research Group
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Robert Danoff

“We’ve never had a project with observers where they didn’t ask a question. And there’s something significant they’re asking, something in the discussion that has sparked a curiosity they weren’t thinking about previously.” 

Robert Danoff
Partner, BrandOutlook
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Owen Jones

“You're able to visualize that data in the form of peaks and valleys, and you're able see that instantly so you can talk about it in the qualitative portion. Being able to dig deeper with the same people who gave you that [dial tester] data is just so valuable. It's the power of the being able to pinpoint that moment in time and be able to build the narrative around it. That is, I think, the magic."

Owen Jones
President, Better Decisions Inc.