Rival platforms unite in €3m promotional campaign to boost lacklustre French take-up of VoD.
The inaugural edition of France’s La Fete de la VoD, aimed at boosting viewing of feature films via VoD, kicked off on Thursday (Oct 6).
French audiences have been slow to embrace VoD in comparison to other major markets and the organisers want to buck this trend.
Inspired by the French exhibitors’ annual Fête du Cinéma, offering cut-price cinema tickets, 13 rival French VoD platforms have joined forces to offer titles for just $2.2 (€2), against the usual price of between $3.3-$6.7 (€3-6), from Oct 6-9.
The four-day event been accompanied by a $3.3m (€3m) promotional campaign featuring TV ads on a number of free-to-air channels and tie-ins with cinema-focused websites and publications such as Allociné and Première.
Recent titles available under the offer include Café Society, Batman Vs Superman, Money Monster, Julieta alongside local features such as Being 17 and France’s Foreign Language Oscar submission...
The inaugural edition of France’s La Fete de la VoD, aimed at boosting viewing of feature films via VoD, kicked off on Thursday (Oct 6).
French audiences have been slow to embrace VoD in comparison to other major markets and the organisers want to buck this trend.
Inspired by the French exhibitors’ annual Fête du Cinéma, offering cut-price cinema tickets, 13 rival French VoD platforms have joined forces to offer titles for just $2.2 (€2), against the usual price of between $3.3-$6.7 (€3-6), from Oct 6-9.
The four-day event been accompanied by a $3.3m (€3m) promotional campaign featuring TV ads on a number of free-to-air channels and tie-ins with cinema-focused websites and publications such as Allociné and Première.
Recent titles available under the offer include Café Society, Batman Vs Superman, Money Monster, Julieta alongside local features such as Being 17 and France’s Foreign Language Oscar submission...
- 10/6/2016
- ScreenDaily
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