A group of down-on-their-luck friends discovers a contest that offers a million dollars for reaching 1,000,000 followers in 48 hours. Struggling to come up with a way to go viral, they decide to take a high-risk approach: live-streaming an art gallery heist. Tension builds as they put their plan into action, but as the situation unravels, they face challenges far beyond what they anticipated, threatening both their freedom and their chance at instant fame.