From just the beginning of the series, They made us looking to see the past of each character and what has been done in the their lives. Are they innocent, guilty, involved or even Dark Hearted people.
Therefore, we get to know the secret of each person and its attentions step by step without overreacting in Romance, Revenge or Drama.
Just relax and get lost in the family business like you're one of them in the touristic side of Turkey (Anadolia), especially in Cappadocia the capital of Air Ballon and Rocked Houses.
It reminds me of the Iconic movie of Nuri Bilge Ceylan Winter Sleep (2014).
All that in the first episode.