It's in the Game: Madden NFL

First, it's worth watching and half of it is really good. The other half, however, is pure marketing BS.

I found the history, especially early history, very interesting. Unfortunately, they spent half the roughly 3 hours run time shilling Madden and promoting the series.

NFL2K was a much better series and forced EA Sports to improve their title. This series would have you believe Madden "earned " the NFL exclusive rights on merit when in reality EA purchased them, and is a real world case study on the importance of competition in economics.

Hopefully, the NFL licensing agreement will be lost and consumers can get a good competitive football sim again. For anyone who thinks that NCAA will be the catalyst, watch the story behind Joe Montana football.