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404 Run Run is a Thai horror-comedy that masterfully blends supernatural chills with offbeat humor. The story centers on Nakrob, a struggling house flipper desperate to salvage both his collapsing business and his rocky relationship with his girlfriend, Lyn. In a last-ditch effort to turn things around, he buys the notoriously haunted Sukhee Nirun Hotel—best known for the grisly murder-suicide involving Lalita, who killed her husband Ong-ard in room 404 before ending her own life.

As Nakrob and his eccentric renovation crew move in, what begins as a hopeful business venture quickly spirals into a nightmare. They find themselves caught in a chaotic loop of hauntings, possessions, and ghostly mayhem. Despite their frantic (and often ridiculous) attempts to exorcise the spirits, nothing seems to work. In the end, they discover that breaking the curse requires more than brute force—it demands understanding, compassion, and a different kind of courage.

This article contains spoilers.

The Netflix horror-comedy, 404 (404 Run Run), makes you aware in the first 15 minutes what kind of film it’s going to be, and I must say that it does live up to the promise. Beneath all the humor and jump scares, the film tells us what happens when we are not able to let go of that one aspect of our life that no longer serves us. That said, let’s recap the events and find out what happened at the end.

Spoiler Alert

Why Did Nakrob Buy The Sukhee Nirun Hotel?

Nakrob was a house flipper, which in layman’s terms meant that he bought dilapidated properties, renovated them and scammed other people by selling them at a price that was much higher than the market rate. Nakrob had a team who helped him scam the customers. There was Suakrong, who considered Nakrob to be his brother, and then...

Thailand’s Gdh 559 has closed a raft of deals throughout Asia for The Red Envelope, starring Putthipong Assaratanakul (aka Billkin) of box office hit How To Make Millions Before Grandma Dies.

The supernatural comedy has been acquired by Malaysia-based Jaikon Media for the Philippines, where it will open on April 9; Myanmar (April 17), Australia and New Zealand (May 15)

It has also been picked up by Westec Media for Cambodia (April 10) and Golden Village for Singapore (April 24) as well as Indonesia (Pt Falcon), Hong Kong and Macau (Emperor Motion Pictures), where dates of release have yet to be set.

The film is...

Comedies from countries like Vietnam and Thailand tend to be quite localized, with the unique, somewhat slapstick, somewhat pedantic sense of humor they exhibit not being exactly for everyone. Pichaya Jarusboonpracha attempts to move beyond the issue by coming up with a movie that also includes horror, romance, drama, and a bit of social critique in “404 Run Run”. Let us see how he fares.

404 Run Run screened at Jogja-Netpac Asian Film Festival

Nakrop is a young real estate swindler, who picks up rundown apartments cheaply, masquerades them as something much better than they really are, and tries to sell them to his ‘victims’ for high prices. He is not particularly successful though, while his lack of seriousness and his inability to secure a steady income has brought his relationship with his long time girlfriend, Jie-Pen to a boiling point. Right around that point, he comes to know of...