Super indie production company Banijay has unveiled a push into “sportainment” with the launch of a new sports division.
Banijay Sports will focus on entertainment, documentary and digital content with a sports angle as well as pursuing new partnerships, content investment and M&a in the field.
The new division will not pursue broadcast or streaming rights.
Banijay CEO Marco Bassetti revealed plans for the new division at U.K. TV conference Content London on Tuesday afternoon.
The official push into sports will build on Banijay’s existing content, which includes a number of documentaries from Banijay-owned Workerbee such as “That Peter Crouch Film,” about U.K. soccer star Crouch is available on Amazon Prime Video, “Tyson Bruno,” made in association with Sky Studios for Sky, charts the rivalry between boxing legends Mike Tyson and Frank Bruno while “Human Playground,” which is narrated by Idris Elba, was produced by Scenery and Workerbee for Netflix.
Banijay Sports will focus on entertainment, documentary and digital content with a sports angle as well as pursuing new partnerships, content investment and M&a in the field.
The new division will not pursue broadcast or streaming rights.
Banijay CEO Marco Bassetti revealed plans for the new division at U.K. TV conference Content London on Tuesday afternoon.
The official push into sports will build on Banijay’s existing content, which includes a number of documentaries from Banijay-owned Workerbee such as “That Peter Crouch Film,” about U.K. soccer star Crouch is available on Amazon Prime Video, “Tyson Bruno,” made in association with Sky Studios for Sky, charts the rivalry between boxing legends Mike Tyson and Frank Bruno while “Human Playground,” which is narrated by Idris Elba, was produced by Scenery and Workerbee for Netflix.
- 11/28/2023
- by K.J. Yossman
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.