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Ever since she was a child, Genesis Vegas has been obsessed with swimwear. Born and raised in Panama, she grew up traveling the beaches of the Caribbean and Latin America. Two years ago, she left her marketing job of eight years to follow the dream of launching her own swimwear line: Ayra Swim. Genesis’s knowledge of product branding has helped boost her Instagram following from 5,000 last year to nearly 100,000 today, and Ayra’s original, earthy designs have helped her build a devoted fanbase. In an exclusive interview with People Chica,...
Ever since she was a child, Genesis Vegas has been obsessed with swimwear. Born and raised in Panama, she grew up traveling the beaches of the Caribbean and Latin America. Two years ago, she left her marketing job of eight years to follow the dream of launching her own swimwear line: Ayra Swim. Genesis’s knowledge of product branding has helped boost her Instagram following from 5,000 last year to nearly 100,000 today, and Ayra’s original, earthy designs have helped her build a devoted fanbase. In an exclusive interview with People Chica,...
- 10/3/2017
- by Pia Velasco
- PEOPLE.com
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