Three non-threatening puppets sit around a table while a singing notebook encourages them to be creative. This is the simple idea here and it is laid out to be a very convincing children's television show as the notebook sings about imagination and creativity in a very generic way. This song is catchy but also has some really great lines and moments – "green is not a creative color" being my favorite because it made me laugh and also reminds us that generally trying to "teach" creativity will just need to reinforce bounds rather than encourage freedom.
The notebook gets what it wants as the three characters start to explore whatever comes to their imaginations, leading to some disturbing images and situations which very quickly take the cheerful little short out of the world of kids TV and into the dark world that lies inside. It is very cleverly done because it is funny, spot on as a satire and really well made. I see that the film has 12 million views on YouTube and, although I had never heard of it, I am not surprised that it struck a chord.
