Smoke

Once yet again the Apple Morality Production Group (AMPG) has presented us with an Official Apple story about smoke and fire and the people who sniff it, put it out, and make up divine revelations about it. A line that starts out saying "I looked into the fire and saw nothing...". Tim Cook could have written that line. An Apple Certified provocative line delivered by an actor who seems to be in a trance or a mild seizure while trying to impress a beautiful woman with his fire and smoke poetry. This is the iFire, an Apple approved fireman story. I watched a preview of it. I would say no, start to finish.