LeBron James and Maverick Carter’s SpringHill Company has struck an agreement to merge with British film, TV and music company Fulwell 73 to create a media, unscripted entertainment and sports-related content powerhouse.
The deal, which is expected to close in the fourth quarter of 2024, will bring together the two companies’ portfolios of unscripted and live programming, as well as combine resources across Europe and the U.S., as they look to “meet the challenges of a complex market environment while simultaneously building for the future of the industry.”
The combined entity – which will initially focus on television and film content, digital content through its owned network business, live events and brand strategy through The SpringHill Company’s New York-based brand consultancy firm, Robot – is backed by Fenway Sports Group, RedBird Capital Partners, Uc Investments, Nike, Epic Games, Main Street Advisors and Eldridge Industries.
As part of the deal, the...
The deal, which is expected to close in the fourth quarter of 2024, will bring together the two companies’ portfolios of unscripted and live programming, as well as combine resources across Europe and the U.S., as they look to “meet the challenges of a complex market environment while simultaneously building for the future of the industry.”
The combined entity – which will initially focus on television and film content, digital content through its owned network business, live events and brand strategy through The SpringHill Company’s New York-based brand consultancy firm, Robot – is backed by Fenway Sports Group, RedBird Capital Partners, Uc Investments, Nike, Epic Games, Main Street Advisors and Eldridge Industries.
As part of the deal, the...
- 11/18/2024
- by Lucas Manfredi
- The Wrap
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