I could tell straight away this show was largely written by at least one middle aged man. They're not usually ideal for writing shows aimed mostly at young girls, unless they're either very talented or at least have children, preferably the ages of those the show is aimed at. I obviously don't know the personal circumstances of all the writing team, but I see Andrew Ellard's main job is a script editor, a job which he clearly rates himself very highly at, if his online reviews of his own script editing work are anything to go by.
Sadly, script editors, whilst competent enough to write bits and pieces, rarely have the creative brain wiring and artistry of a writer. Their brains are simply wired differently and there's no shame in that, just means they are better equipped for technical roles, rather than creative. Once they reach middle age and haven't managed to break into actual writing yet and are trying children's tv as an in, it's probably best to gently steer them back to their usual field, or this sort of garbage is vomited onto our screens.
Sorry to be harsh, but this was terrible all round, especially the writing. Sadly it probably hasn't done wonders for the young actors involved either and to be completely fair to them, it's probably hard to perform miracles with such a lackluster script.
My kids, at least one of which is definitely of the target audience, both hated it and one even rated it "Worse than Cocomelon" which is highly unpopular in our household.
Please don't make another series. Ever.
