Maya Entertainment and Blockbuster go Latin
The Hispanic market, a undefinable entity made of many divergent cultures with the common denominator being they all speak some form of Spanish, has been the holy grail for U.S. distributors. Now Moctezuma Esparsa's Maya Entertainment and Blockbuster are setting up a film festival and screenwriting competition to bring customers to Blockbuster's 3,900 U.S. stores (70% of its revenues come from there). At least 400 of the stores are in Latino neighborhoods. Maya Independent Sponsored by Blockbuster will screen Latino themed pictures in 10 cities including L.A., N.Y., Miami, Chicago and Washington, D.C. from June to September (Hispanic Heritage Month). Some will show in Maya Cinemas which will have 50 screens in California by September. Maya will spend up to $1m on P&A. Titles include Sundance's Mancora, Toronto's Once Upon a Time in Rio and other mainstream, genre and arthouse titles. All will be available for rental exclusively at Blockbuster.
- 3/26/2009
- Sydney's Buzz
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