The commercial marks the third collaboration between David Fincher and Brad Pitt following Seven (1995) and Fight Club (1999).
Director David Fincher, actor Brad Pitt and cinematographer Claudio Miranda would re-team for the drama/fantasy film L'Étrange Histoire de Benjamin Button (2008), for which all three would receive Academy Award nominations.
The commercial notably features David Fincher's trademark shot of a character looking into a refrigerator.
The commercial is one of David Fincher's earliest experiments with digital cinematography, which he would exclusively use and pioneer as the dominant camera format in the 2010s.