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Earlier this week, YouTube giant and junk-food salesman Jimmy “MrBeast” Donaldson launched an unprompted public attack on actor, writer and comedian Caleb Hearon after Rolling Stone listed Hearon above him on their list of 2025’s top influencers. Yesterday, Hearon got some support that none of us could see coming.

The same day that Donaldson tweeted a picture of Hearon’s face in the Rolling Stone article with the caption, “According to this list a guy with 1 million followers is more influential than me. What did I do to piss off The Rolling Stones (sic)?” the content creator with an estimated net worth of $1 billion took down his post and pursued peace with Hearon’s fanbase.

Cozy Earth is running a campaign that puts the spotlight on sleeping beauties. The Utah-based bedroom brand is drawing millions of views on “Bed Rot” content that turns the trendy “sleep stream” genre into an ingenious piece of TikTok-based marketing.

The Bed Rot campaign is a contest, and the rules are simple: Competitors must stay in their respective beds for as long as possible, and the last person to rise and shine will walk away with a $25,000 prize. Cozy Earth has broadcast the action via TikTok Live, and some on-demand Bed Rot clips have cleared 10 million views on the ByteDance-owned platform.

@cozyearth We’re Officially live #bedrotting #officegames...

Amazon’s “Beast Games” has wrapped filming on the reality competition series’ second season.

The show, which is hosted by YouTuber Jimmy Donaldson, aka MrBeast, will follow an elite group of 200 players as they face off against each other in a series of physical, mental and social challenges for a chance to win the life-changing $5 million prize.

“We gathered the strongest and the smartest people on earth to compete for $5,000,000!,” Donaldson said in an X post on Wednesday. “I’m so excited. Season 1 is 10x better than Season 1.”

Beast Games Season 2 wrapped filming!!! We gathered the strongest and the smartest people on earth to compete for $5,000,000! I’M So Excited...

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.

Minidramas have officially made it on our Gospel Stats Weekly Brand Report. Join Alan Chikin Chow for not one, but two episode of a sponsored,...

As more and more younger viewers turn to social and creator-led media, Tubi is looking to become the free streamer for the digital generation.

Tubi is making a big bet that the next wave of streaming hits will come from the internet’s biggest stars. On Thursday, the Fox-owned, free, ad-supported streaming service announced that it is now home to more than 5,000 episodes of digital-first creator programming, thanks to fresh partnerships with heavy-hitters like MrBeast, Jomboy Media, Alan’s Universe, CelinaSpookyBoo, and Steven He.

Key Details: Inside the vault: Tubi is adding over 5,000 episodes from some of the biggest content creators on the internet. What’s next: This move is “just the beginning” in Tubi’s efforts to bridge the gap between social and streaming platforms. Welcome to the team: The streamer has also named former TikTok exec Kudzi Chikumbu as its new VP of creative partnerships. Watch Now Free TubiTV.

Tubi is betting more chips on creators. The Fox-owned ad-supported streamer has tapped Kudzi Chikumbu, TikTok’s former global head of creator marketing, as its VP of Creator Partnerships. In this role, Chikumbu will bring more original stories from creators to Tubi’s more than 100 million monthly active users.

“I’m thrilled to join Tubi at a time when creators are redefining entertainment,” said Chikumbu. “Tubi’s dedication to empowering creators with creative freedom and meaningful incremental audience reach is unmatched, and I’m excited to bring fresh, bold and authentic storytelling to their passionate viewers.”

In his role at TikTok, Chikumbu was instrumental in developing the platform’s global creator ecosystem. He’s been recognized in Fortune’s 40 Under 40, The Hollywood Reporter’s Next Gen, Variety’s Hollywood’s New Leaders and AdWeek’s Experiential Executive of the Year.

That’s not the only creator-related news the platform announced Thursday.

Famed YouTuber MrBeast, real name James Donaldson, admitted he had been planning to recreate Jennifer Lawrence’s The Hunger Games into a YouTube survival show. As much as this sounds like an exciting endeavor, the criticisms of his previous Squid Game project, such as the alleged unfair treatment of participants and the poor environment conditions, might become an obstacle.

While speaking on Today’s show, he gave a tidbit of info on the new game’s concept. Foregoing the deadly weapons, the rule from the original movie stays the same: only one will be hailed as the victor.

I’ve been sitting on this idea where it’d be fun to grab potentially 26 random people to put them on an island, and then not use real weapons, maybe like laser tag or something like that – and then the last remaining one wins $1 million to recreate Hunger Games in real life.

Let’s be honest: A real-life Hunger Games sounds absolutely terrifying. Even when Netflix announced that they would be making a reality game show based on the South Korean drama Squid Game, which also features a high-stakes competition where people fight to the death until one victor is chosen, we were left wondering: “Who asked for this?”

Of course, there was no killing involved in the Netflix game show, but there are striking similarities between the South Korean drama and the dystopian book series written by Suzanne Collins. Squid Game: The Challenge drew criticism before and after its release for a range of offenses, from exploiting players to making them play in cruel conditions. However, the show went on to become quite popular: according to The Hollywood Reporter, Squid Game: The Challenge garnered 1.42 billion minutes of viewing in the United States during its first week. And as a result, Netflix...

Amazon Prime Video’s War of the Worlds is trending online, with critics (and the internet alike) mostly rebuking the film.

The 2025 adaptation of H. G. Wells’ 1898 novel of the same name stars Ice Cube as Will Radford, a Department of Homeland Security officer, who is tasked with keeping Earth safe from an infamous hacker when an alien invasion simultaneously occurs.

This isn’t the first time Wells’ story has been refurbished. Orson Welles’ was the first to adapt War of the Worlds with his infamous 1938 radio broadcast. Additional reiterations include Steven Spielberg’s 2005 film of the same name, and several other movies and TV shows.

The official logline for the film reads, “A gargantuan invasion is coming with this fresh take on the legendary novel of the same name. Renowned actress Eva Longoria is joined by iconic rapper and actor Ice Cube, along with Michael O’Neill and Iman Benson,...

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.

In this week’s Gospel Stats Brand Report, MrBeast makes a bad guy rich, a skilled linguist gets one over on a potential date, Veritasium (once again) probes the universe, Airrack gets a little illegal, and How to Train Your Dragon really, really didn’t need a remake.

Check ’em all out here:

#1 Find This Briefcase, Win $10,000

Channel: MrBeast

Brand: The Bad Guys 2 from...

MrBeast isn’t slowing down, and at this point, why would he? First, he conquered YouTube. Then came Beast Burgers, Feastables chocolate, toys, and even a cameo in Netflix’s Love, Death + Robots. Now, Jimmy Donaldson, aka MrBeast, is taking his empire to animation with MrBeast Lab, an upcoming series set to drop in October. And yes, the first trailer is already making waves. The trailer kicks off in a setting fans will recognize immediately: a MrBeast Lab straight out of the toy line. Things go south fast as black shadow monsters swarm the lab, only to be met by a massive blue creature that lets out a deep growl. Cue MrBeast himself, sporting earphones and riding an elevator like this is just another Tuesday. “Welcome to MrBeast Lab,” he announces. Image Credit: MrBeast The trailer wastes no time explaining what’s going on. “100 levels of unhinged science that I...

Call me crazy, but I have certain expectations of any establishment calling itself a “diner.” In general, I shouldn’t have to wait for a seat. The interior ambiance should be warm and welcoming, with comfortable booths — perhaps with their padding slightly worn from years of visits from loyal customers. I should be able to order off a laminated menu, from a waiter or waitress with an easy tableside manner. The food should not be overthought or trendy, just a spread of classic American fare, with a few specialties particular to the region.

Felix Kjellberg, better known as PewDiePie, is the undeniable king of YouTube, being the first to hit many of the milestones that many channels hit without a sweat today. And while he has already semi-retired from his content grind, an announcement made on July 17th, 2025, posted through his YouTube’s exclusive member channel has sparked concern among longtime followers, making them question if PewDiePie is stepping away from the platform entirely.

members or not, we’ll always be 9 year olds at heart.

byu/Manik-Zutshi inPewdiepieSubmissions

The creator announced the closure of his channel membership program. The feature, which allowed fans to support him through monthly subscriptions in exchange for perks like exclusive content and badges, is being phased out due to his inability to consistently deliver bonus content, or so he explains.

Pewdiepie Memberships Are Ending, but Not the Channel Felix Kjellberg is retiring his channel memberships | PewDiePie on YouTube

After the announcement,...

As creators embrace data-driven approaches to video production, YouTube is equipping them with enhanced insights about their titles and thumbnails. Google’s video platform is expanding the size of the experimental group for a “test and compare” feature that brings A/B tests to YouTube Studio.

According to the YouTube Help page that lists ongoing tests and experiments on the platform, YouTube is “starting to experiment” with title and thumbnail tests by opening up the comparative option among “a small percentage of creators.” Despite the novelty of the experiment, this product isn’t exactly new. YouTube announced A/B tests for thumbnails at VidCon in 2023, and the corresponding rollout began in 2024.

A/B tests for titles and thumbnails meet the demands of creators who are looking to optimize their videos in search of the highest possible viewership. Specifically, robust thumbnail testing is a strategy favored by MrBeast, who built A...

By now, the name Zack Bia might not be familiar to the average music fan unless you know him as someone’s ex. Yes, somehow this nightlife promoter turned record label founder has managed to date not one, not two, but at least three A-list women. This 29-year-old DJ has built a baffling legacy, not through music charts but through his dating history or appearing in the background of popular figures in the music industry.

That’s what makes this all baffling, because Zack Bia, for all his industry proximity, is still best known for being the ex. Like most pop culture enthusiasts, I’ve spent more time trying to figure out how Zack Bia keeps dating the most famous and stunning women in pop culture, including Madison Beer and Olivia Rodrigo. And, recently, he was seen cozying up with another stunning celebrity, Madelyn Cline.

Zack Bia’s dating history...

Cristiano Ronaldo joined Al-Nassr in 2023 when he was out of options, and a certain Sheikh had offered millions to have Ronaldo on his team. Although it essentially saved his football career, it also seems that Al-Nassr has had an influence on Ronaldo’s faith.

The rumors started during a Mr. Beast podcast that Cristiano Ronaldo had converted to Islam. Although raised in a Catholic home, Ronaldo did something quite unprecedented in a recent football match, which has grabbed the attention of the world.

Cristiano Ronaldo made dua before his Portugal match?

It has been 2 years since the Portuguese footballer joined Al-Nassr, a football club based in Saudi Arabia. Due to Ronaldo’s fame and success, several other Asian and European footballers also shifted to clubs in the Middle East.

Cristiano Ronaldo | Image by Ludovic Péron, licensed under Cc By-sa 3.0, via Wikimedia Commons

In the recent UEFA Nations League match where Portugal faced off against Spain,...

MrBeast is expanding his ops team in a big way. Former YouTube, Meta, and TikTok exec Beau Avril is joining as his new Senior Vice President and Global Head of Media & Brand Partnerships.

“TikTok has been a truly extraordinary chapter in my career,” Avril wrote on LinkedIn. “It’s one that has been filled with creativity, innovation, and most importantly, amazing people. I’m deeply grateful for the opportunity to have worked alongside some of the industry’s best, launching market-moving solutions that have delivered incredible success for brands, creators and publishers!”

Avril joined TikTok in March 2024 as its Director of Global Product Solutions for Brand & Video, and by the time he left to head for Camp MrBeast, he was Director of Global Product Solutions for Agency & Accounts.

He also spent two years as Director of Product Marketing at Meta, and from 2017 to 2019 was YouTube’s Global Head of Sales...

What happens when the top YouTuber in the world, Jimmy Donaldson aka MrBeast, hosts a competition show and is in Emmy consideration for outstanding reality competition series and host? Kids of all ages and adults line up for hours beforehand at the Television Academy’s HQ in North Hollywood, waiting to get into the room for Prime Video’s FYC for “Beast Games.” And almost three hours later, they wait for a meet and greet with one of the biggest celebrities in the world.

Amazon Prime Video via Getty Images

Yes, MrBeast was going to be in the room, along with his co-creators and executive producers Tyler Conklin and Sean Klitzner; editor, creator and co-host Mack Hopkins; casting director Katy Wallin; production designer Stephen Leonhardt; and winner Jeffrey Randall Allen, aka Player 831, to discuss that first season. The show has also been renewed for Seasons 2 and 3 at Amazon’s Prime Video.

MrBeast is finally getting married—who is the lucky girl? Jimmy Donaldson, more popularly known by his Internet persona, MrBeast, got engaged to his girlfriend, Thea Booysen, last Christmas. They met in 2022 when the famed YouTuber visited South Africa.

During the trip, MrBeast met with a friend who invited Booysen for dinner. They clicked instantly as soon as they engaged in a conversation, and with the help of social media, they kept in touch until MrBeast returned to his fiancée’s home country, where they started formally dating.

Booysen has a very interesting background, so here’s a list of facts about MrBeast’s fiancée that you didn’t know:

1. She is a content creator and a gamer Thea Booysen / Credits: Instagram

Boyseen is a professional content creator, esports commentator, and Twitch streamer. She also runs a YouTube channel called TheaBeasty, where she posts gameplay from popular titles such as The Witcher and Gwent.

How far does a billion YouTube views get you in a film pitch? Not very, as Australian twins Danny and Michael Philippou learned while scraping together funding for their first feature. In their twenties, the brothers honed their filmmaking chops — and gained millions of subscribers — on their channel RackaRacka, producing fast-paced, comically violent videos like “Harry Potter Vs Star Wars” and “Ronald McDonald Chicken Store Massacre.” All the while, they took some crew jobs on film sets and commercials to work toward directing their own movie.

“RackaRacka was a talking point in meetings, but not a good one,” Danny says, laughing. “They just didn’t think we could do a movie. To be fair, we weren’t making deep stuff on YouTube.” Michael adds: “It was, like, Nerf gun wars!”

Nudging ribs and kicking each other under the table during their interview, the 32-year-old twins — distinguishable by Danny’s bleached...

A Mickey Mouse marching band, Cowboys cheerleaders and Seth MacFarlane singing — oh my! Last week, Disney, Netflix, NBCUniversal, Warner Bros. Discovery, Amazon and YouTube wrapped up their annual upfront presentations to Madison Avenue, leaving advertisers to now face a difficult decision: Where and how to place their bets and allocate their budgets.

That choice will be particularly complicated this year with buyers reevaluating decisions in the face of President Donald Trump’s rapidly-evolving tariff policies. The declining linear TV business is also grappling with more pressure than ever as viewers continue flocking to streaming, a viewership model that’s increasingly popular but has yet to provide the same consistent financial returns that traditional TV did in the past. Add in the appetite around sports and other live events — programming that viewers still prefer consuming live, which benefits buyers — and this year’s presentations felt hungrier than most.

When it came to the presentations themselves,...

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.

For the third week running, MrBeast is #1 on our Gospel Stats Weekly Brand Report–but the video that put him there isn’t doing so hot. He’s closely followed by the latest Met Gala and the recently-turned-venture-capitalists Sidemen. As for this week’s bonus video? We suggest getting a snack first.

Check ’em all out here:

#1 I Explored 2000 Year Old Ancient Temples

Channel: MrBeast

Brand: Jack Link’s,...

Lady Gaga brought the house down at the YouTube Upfronts, reminding the world why she remains a singular force in music and performance. Her show-stopping appearance at YouTube’s annual Brandcast event captivated the crowd from the moment she took the stage.

The entire audience waited anxiously for Mother Monster’s entrance. At one point during the presentation — while Volvo’s Global Chief Marketing Officer, Gretchen Saegh-Fleming, was discussing the company’s return on investment in advertising with YouTube — Gaga could be heard warming up backstage, preparing for what would become a standout moment of the night.

In the lead-up to the event, a private dress rehearsal was held for only a select few — offering invitees an exclusive glimpse into the meticulous artistry Gaga brings to every performance. Behind closed doors, she and her band worked tirelessly to perfect the setlist, fine-tuning transitions, vocal runs, and instrumental cues. Even in rehearsal,...

MrBeast‘s ambitious reality competition series is officially coming back for more.

During Amazon‘s upfront presentation, the tech giant confirmed that Prime Video original series Beast Games has been renewed for two additional seasons. The announcement confirmed previous reports that had stated Amazon’s intention to renew the popular reality show.

The first season of Beast Games, which premiered during last year’s holiday season, offered a souped-up version of the blockbuster competition videos MrBeast typically uploads on his namesake YouTube channel (which is closing in on a whopping 400 million subscribers). Amazon’s take on the MrBeast format featured 1,000 players and a top prize of $10 million.

In season two, MrBeast will be out to prove that those figures are just rookie numbers. He has already revealed his plan to increase the Beast Games prize pool to $15 million. He has also tied his candy business Feastables into Beast Games by...

The reality competition series, Beast Games, has been renewed for seasons 2 and 3, as its creator, YouTuber Jimmy "MrBeast" Donaldson, makes a bold claim about big things coming in the future of the show. Beast Games season 1 premiered on Amazon Prime Video in December 2024, and featured 1,000 contestants competing for $5 million (later doubled to $10 million), the biggest cash prize in reality TV show history. The show was the most watched unscripted series ever for Amazon Prime Video.

MrBeast confirmed that Beast Games has been renewed for seasons 2 and 3.

In an X post, MrBeast confirmed that Beast Games has been renewed for seasons 2 and 3. He shared a photograph of himself with the caption, "Prime video has renewed Beast Games for not one but Two More Seasons!! Y’All Are Not Ready For The Big Stuff We Have Planned."

Prime video has renewed Beast Games for not one but Two More Seasons!! Y’All...

Following the show’s record-breaking debut, Prime Video has renewed Beast Games, created and hosted by YouTuber MrBeast, for two additional seasons. The announcement was made during the annual Amazon upfront presentation in New York.

The series was co-created and hosted by MrBeast, also known as Jimmy Donaldson, featuring the biggest reality competition series ever, with 1,000 players competing for a $10 million cash prize in Season 1.

Beast Games‘ debut season premiered on December 19, 2024, exclusively on Prime Video in more than 240 countries and territories worldwide. Just 25 days after its premiere, Beast Games quickly became Prime Video’s most-watched unscripted show ever, amassing 50 million viewers.

“MrBeast achieved a significant milestone for our global Prime Video customers, bringing to life the largest reality competition series ever,” said Vernon Sanders, head of television, Amazon MGM Studios.

Sanders added: “Following its record-breaking first season, we are thrilled to announce that two more seasons of Beast Games are on the way,...

Fallout season 2 isn’t due to stream until December, but Prime Video has already ordered season 3 of the hit post-apocalyptic series.

Fallout made stars of Ella Purnell and Walton Goggins when it began streaming in 2024, and the post-apocalyptic series was so successful for Prime Video that season 2 was ordered almost right away.

Since then, everyone involved has been working away on that second run of episodes, with Fallout season 2 due to premiere on Prime Video this December. Months before that happens, though, Amazon MGM has gone and ordered a third season.

It’s a further sign of its studio’s faith in the show’s long-term future, with season 1 said to have attracted some 100m viewers across its eight-episode run. Sci-fi series like these aren’t cheap to make, however, so the powers that be at its studio clearly think that viewers will coming back for more of its mixture...

MrBeast is staying in the game—and taking it bigger. Prime Video has handed a two-season renewal to Beast Games, the unscripted mega-competition series from creator-host Jimmy Donaldson, better known to his 200M+ YouTube subscribers as MrBeast. The renewal follows a blockbuster launch in December that quickly turned Beast Games into the most-watched unscripted title in […]

MrBeast’s ‘Beast Games’ Scores Two-Season Renewal at Prime Video After Record-Shattering Debut...

MrBeast has more games to play.

“Beast Games,” the Prime Video series from the world’s most popular YouTuber, is coming back for a second and third season, the streamer announced Monday during its second annual upfront presentation in New York.

MrBeast (aka Jimmy Donaldson), who created the series, will return to host and executive produce the competition series, whose first installment saw 1,000 players competing for a $10 million cash prize. A return date was not yet announced for the second season of “Beast Games.”

“Beast Games” dropped its first season on Dec. 19, 2024 on Prime, and within 25 days of its premiere, the competition show became Prime Video’s most-watched unscripted show ever with 50 million viewers.

“MrBeast achieved a significant milestone for our global Prime Video customers, bringing to life the largest reality competition series ever,” Amazon MGM Studios head of TV Vernon Sanders said in a statement. “Following its record-breaking first season,...

Prime Video is doubling down on MrBeast.

The Amazon video platform says that it is giving a two season renewal to the reality competition series Beast Games, hosted and executive produced by the wildly popular YouTube creator, whose real name is Jimmy Donaldson.

The first season of the series saw 1,000 contestants via for a $5 million cash prize, however that prize was doubled in a high stakes all-or-nothing gamble late in the season. Donaldson also gave out millions of dollars in additional prizes over the course of the season, including a private island.

Donaldson has subsequent said that he lost millions on the show, seeking to ensure it was the most over-the-top competition series in history. A two-season renewal will likely give him more runway to execute on that concept further. Amazon confirms that Donaldson will return as host and EP.

Prime Video says that Beast Games became the most-viewed unscripted...

Beast Games will continue on Amazon’s Prime Video for two additional seasons.

The competition series, co-created and hosted by MrBeast, also known as Jimmy Donaldson, features 1,000 players competing for a $10 million cash prize in Season 1.

Beast Games debuted on Prime Video on December 19, 2024, and became the streamer’s most-watched unscripted show, with 50 million viewers.

“MrBeast achieved a significant milestone for our global Prime Video customers, bringing to life the largest reality competition series ever,” said Vernon Sanders, head of television, Amazon MGM Studios. “Following its record-breaking first season, we are thrilled to announce that two more seasons of Beast Games are on the way, and we eagerly anticipate all of the new, jaw-dropping challenges MrBeast has planned for the players.”

Deadline previously reported on the possibility of the two-season pick-up, which was officially announced at Amazon’s upfront presentation today.

“Our goal was to deliver the biggest, boldest competition series ever created,...

Rumors have been swirling around for a while about Ava Kris Tyson, a former frequent collaborator of MrBeast regarding her transition. There are claims been made all over social media, stating that Kris has detransitioned from Kris to Chris.

While there have been no evidence of such claims, these speculations have brought back the controversy Tyson was involved in back in 2024. Now that people are once again at her heel, let’s take a look at these rumors and debunk these claims behind Tyson’s evolving story.

Are the detransitioning rumors about Ava Kris Tyson true? Ava Kris and MrBeast | Credit: Instagram/@mrBeast

Recently, the internet has been ablaze with rumors claiming that Chris Tyson, who had transitioned to Ava Kris Tyson, is back as her former self. This unverified claim has been gaining traction but the lack any substantiation.

Tyson, who came out as a transgender woman in 2023, has...

Did you know that Psycho was the first major motion picture to feature an onscreen flushing toilet? Modern indoor plumbing had been available for centuries at that point, but, for some reason, studios thought that this ubiquitous technology didn’t fit their vision of a romanticized cinematic reality. While this sounds silly in retrospect, there is still an industry-wide reluctance to depict commonplace trends and technologies that defy the “cinematic ideal.” After all, it was only during the past decade or so that big releases started to include smartphones in their stories, and most movies still have issues with properly depicting emergent media and online culture without sounding like Steve Buscemi wanting to interact with his “fellow kids.”

Fortunately, there’s one area where this definitely isn’t the case, and that would be the Found Footage genre. As far back as the early 2000s, in-world camera movies have been...

Beast Games became a big hit on Prime Video when it debuted late last year!

The reality competition series co-created and hosted by MrBeast, aka Jimmy Donaldson, was first announced in March 2024 and premiered on the streamer in December, quickly becoming the most watched unscripted show in Prime Video history.

The first winner was crowned in February after weeks of intense competition.

Now, the head of Prime Video and Amazon MGM Studios hinted at the show’s renewal status during a panel on Wednesday (May 7)!

Keep reading to find out more…

“We’re going to do a couple more seasons of that, I think, soon,” Mike Hopkins said at the Milken Institute Global Conference.

Prime Video has yet to officially renew the series, but Deadline reports they are already casting a second season for the show!

Here’s a synopsis for the competition series: From the groundbreaking mind of MrBeast comes a new,...

Amazon appears to be moving forward with additional seasons of Beast Games.

Deadline understands that the streamer is casting for Season 2 and, though there hasn’t been an official renewal announcement, we hear there’s talk of a two-season order for the MrBeast-fronted series. Head of Prime Video and Amazon MGM Studios Mike Hopkins seemed to confirm that Wednesday during a panel at the Milken Institute Global Conference in Los Angeles.

“We’re going to do a couple more seasons of that, I think, soon,” he said of the series while describing the success the company has had so far dipping its toes into the creator economy.

MrBeast, otherwise known as Jimmy Donaldson, gave away $25 million in prize money on his Prime Video competition series, which debuted in December. He seemed eager to hand out even more cash during a recent conversation for Deadline’s Contenders TV, teasing that “another 10 seasons could happen.

Netflix is trying to cook up its own version of Survivor, and honestly, it sounds pretty fun – gripping tasks, the emotional Tribal Council’s and all the competitive chaos we love. But there’s one thing that hasn’t been nailed yet: the host. While making a show based on Survivor sounds like a good idea, bringing someone to host the show as good as Jeff Probst is still a huge task.

He’s more than just the guy who helps players navigate challenges, but he’s the strong pillar that has helped the show reach the popularity it has today. Let’s dive deeper to understand why Netflix came up with the idea of creating a competitive reality show like Survivor.

Will Netflix be successful in creating a show like Survivor?

Netflix is on the hunt to create its own big reality competition show, something on the same line...

Precise TV has unveiled a first-of-its-kind solution to help advertisers reach consumers under the age of 18. At the Iab PlayFronts, the contextual video ad tech platform unveiled Pace, a tool that helps users target young viewers in an efficient and legally compliant manner.

Pace, which stands for Precise Audience Content Evaluator, draws from its namesake company’s proprietary data to serve as “the first comprehensive video advertising solution for audience targeting and measurement for under-18 demographics,” according to a press release from Precise TV. By applying machine learning to that data, Pace aims to reduce wasted spend among advertisers seeking to reach the relevant cohort.

In an email to Tubefilter, a Precise TV rep demonstrated how Pace can be used to break down audience segments, even within the nebulous “under-18” category. For example:

Educational creator Ms. Rachel gets 85% of her traffic from viewers aged five and under. Ryan’s World...

Earlier this week we brought news that South Korean content is now second only to the U.S. on Netflix, but it appears Korean audiences are opting for YouTube over the streamer.

According to new research from Digital-i, which examined YouTube viewing for the first time, South Korean people with active YouTube accounts spent a whopping 210 minutes (3 hours 30 minutes) per day watching the platform in the final quarter of last year, which was second only to Japan (214 minutes) in the countries measured.

Koreans who subscribe to Netflix spent less than half that time (96 minutes) watching the streamer, which airs Korean hits like Squid Game, Love Next Door and Queen of Tears.

Digital-i found by far and away the biggest gap between YouTube and Netflix viewing in Japan and South Korea, with other nations much more equal. In the U.S., active Netflix subs watched 117 minutes of Netflix per day in...

MrBeast fans are calling out Las Vegas hotel Resorts World for a disappointing “experience” that has left many feeling upset and angry… and the YouTube star is promising to make it up to his fans.

Back in January, the hotel announced a partnership with MrBeast (aka Jimmy Donaldson) for the new “MrBeast Experience,” which was billed as a three-day event taking place across April 13 to 15.

Anyone who booked a three-night stay at the hotel would receive a MrBeast “mystery bag” that included limited-edition merch and goodies, with one bag containing a $10,000 prize. The Hollywood Reporter noted that the event would include “on-site activations and immersive experiences across the Resorts World property and in some of its restaurants.”

While only fans who stayed in the hotel for the three-night stay were eligible to receive a mystery bag, it was advertised that the experience would be open to all visitors.

When the event was announced,...

While Prime Video was once almost considered an easily overlooked benefit of Prime membership, now it is Amazon’s most reliable feature.

When most people think of Amazon Prime, free shipping is usually the first thing that comes to mind. And while the convenience of fast, free deliveries is hard to argue with, Prime Video has steadily improved in both value and quality, and is now one of the biggest reasons to maintain a Prime membership.

As someone who has subscribed to Amazon Prime since 2011, and has tested nearly every major streaming platform, I’ve found myself turning to Prime Video more often than expected in recent months and years. Between the platform’s growing slate of originals, wide device support, and useful features like offline downloads, Prime Video has quietly become one of the most robust streaming services available today.

30-Day Free Trial $8.99+ / month amazon.com Prime Video offers a...

A number of major YouTube stars have signed on to a pilot program that will give high-profile figures more control over their likenesses on the platform.

The video platform says that creators like MrBeast (real name Jimmy Donaldson), Mkbhd (Marques Brownlee) and Mark Rober have signed on to test the tool, which was announced last year. The tool’s rollout comes as generative AI tech makes it almost trivially easy to replicate the appearance or voice or a celebrity.

When it first announced the tool last year, YouTube unveiled a partnership with CAA that will let its clients, including athletes, musicians and athletes, try it out as part of a pilot program. The news on Wednesday expands that pool to high-profile creators.

The tool surfaces AI-generated content featuring a famous person’s likeness, and allows them to request removal.

YouTube’s pilot expansion was made in connection to the news...

If you’re anything like us, peace is wandering the stacks of a dusty, cramped bookstore, looking for the next title to lose yourself in. The Stacks, The Losers’ Club’s new monthly series, aims to evoke that feeling by discussing the month’s new genre releases while also sharing recommendations for the books, movies, shows, podcasts, and music they’re consuming. Fear not, for this is a spoiler-free zone. Just know that a wish list hates to see us coming.

In its inaugural episode, Losers Randall Colburn, Jenn Adams, Dan Caffrey, and Sammie Kuykendall dish on the latest news in publishing, including James Patterson’s collab with Mr. Beast and the new Hunger Games prequel about Haymitch Abernathy. After discussing new April releases from Natalia Theodoridou, Nat Cassidy, Ronald Malfi, and more, they share their own recommendations, all of which you can see below.

Books:

Maeve Fly by Cj Leede...

For one who first gained fame through his unconventional YouTube clips, MrBeast didn’t take long to be ranked among the most influential people of all time. Since then, he has launched quite a few ventures about numerous different things, and while some of them garnered him controversy and backlash, some others garnered him acclaim too.

That said, he recently brainstormed to come up with a whole new idea to gain a spot under the limelight once again: Per reports, he is currently working on one million dollars worth novel with James Patterson, the author famous for his mystery pieces of realistic fiction. And as the reports have it, it sounds a lot like another Hunger Games movie.

Jimmy Donaldson. | Credits: @mrbeast / Ig. MrBeast and James Patterson are reportedly working on a novel together

Of all the new things he could pull, the latest idea to have popped into the mastermind businessman MrBeast,...

When it comes to the world of streaming, Kai Cenat is easily one of the biggest names in the industry. Despite this, he’s no stranger to controversy, and every now and then, he makes headlines. Cenat is widely known for his high-energy content and hilarious pranks, but recently surfaced rumors have placed him in a rather negative light.

Kai Cenat | Credits: @caicenat/Instagram

Rumors have been circulating that Nike has apparently ended their multi-million dollar contract with him after he allegedly recorded his 16-year-old friend in the bathroom. Let’s dive deeper to understand whether there is any truth to this story or not.

Did Nike really end their multi-million dollar contract with Kai Cenat?

The streaming world is currently buzzing with headlines as certain problematic posts have been making their way across several social media platforms. Rumors suggest that Nike has reportedly cut ties with Twitch sensation Kai...

Hollywood A-listers or TikTok trendsetters, who’s got the bigger paycheck in 2024? Once upon a time, movie stars ruled the money game, cashing in on blockbuster deals and hefty backend profits. But now? Influencers are out here flipping viral dances and skincare routines into multi-million-dollar empires. It’s not just about red carpets anymore; it’s about brand deals, merch drops, and engagement rates.

While actors still pull in jaw-dropping salaries, think Robert Downey Jr.’s levels of wealth, the influencer economy is a whole different beast. A viral post can make more money in a day than some actors do in a whole season. With platforms like TikTok, Instagram, and YouTube offering monetization goldmines, top influencers are stacking their bank accounts faster than Hollywood can greenlight a sequel.

Adam Sandler in Hustle, the Stokes Twins, and Tom Cruise in Top Gun: Maverick

So, who’s actually winning the money race?...

The Molly-Mae documentary series “changed people’s expectations of her” and gave the influencer more space for her true self to come across, according to Prime Video UK head of TV licensing Hannah Blyth.

Blyth said popular docs like Molly-Mae: Behind it All about the influencer-content creator are helping the streamer reach younger, female audiences in the UK.

Behind it All, which launched last month, is a tell-all account of Hague’s time launching her fashion brand after she had her first baby and broke up with fiancée Tommy Fury – a break-up that generated plenty press interest over the two ex-Love Island stars.

“Molly is very endearing and people feel they know her well but it was important having the space for a long-form title where you see more into her life from a different angle,” Blyth said at Mip London. “The feedback we got was it changed...

MrBeast’s ambitious game show Beast Games became a huge success when it debuted on Prime Video in December 2024. Quickly turning into one of the platform’s biggest premieres, the unscripted show even garnered significant attention from fans. However, behind the scenes, the show put a major financial strain on Jimmy Donaldson’s wallet.

MrBeast in a still from Beast Games | image: Prime Video

Appearing on Steven Bartlett’s Diary Of A CEO podcast, the YouTuber thus revealed how the show cost him well over $100M—far more than what Amazon MGM Studios had boasted offering him. Further, sharing the estimated expenses for just two episodes, MrBeast revealed how he ended up spending more than The Office and Stranger Things S1’s entire budget.

MrBeast lost millions over the crazy expense of his Prime Video show A still from MrBeast’s Beast Games | image: Prime Video

Jimmy Donaldson aka MrBeast...

MrBeast’s CEO Dream Shocker! (Photo Credit – Instagram)

MrBeast as YouTube’s CEO? Woah, that’s something to ponder about. Susan Wojcicki announced on Feb. 16 that she was done with Yt and was stepping down after about a decade.

“Today, after nearly 25 years here, I’ve decided to step back from my role as the head of YouTube and start a new chapter focused on my family, health, and personal projects I’m passionate about,” she announced. “The time is right for me, and I feel able to do this because we have an incredible leadership team in place at YouTube.”

The internet, though, barely had time to process all this when MrBeast (literally) posted on X: “Can I be CEO.” No explanation. No follow-up. Just four words that threw YouTube’s comment section into overdrive.

Trending When Eminem’s Mom Took Him To Court: It Proved Just How Complicated Their Relationship Was!

Netflix has turned to YouTube again by commissioning a version of hit UK format Blue Therapy.

Coming a few weeks after taking on the second season of The Sidemen’s Inside, the streamer has started casting on the show in which six couples are guided by a seasoned expert in an attempt to tackle ongoing issues in their relationship. At the end of the hard-hitting therapy sessions, the couples are faced with the ultimate question – will they find their way back to each other or end the relationship for good?

The show started life on YouTube three years ago on the Trend Centrl channel and episodes with titles such as “My Partner Is Taking Fake It Til You Make It To Another Level” have amassed millions of views.

Channel 4 has since commissioned a local version produced by Luti Fagbenle’s Luti Media titled In Love & Toxic: Blue Therapy, which aired in 2023. The Netflix version,...

YouTuber Jimmy Donaldson, aka MrBeast, created the reality game competition Beast Games, which recently concluded its first season. The show’s first season was won by Jeffrey Randall Allen, who was awarded a grand cash prize of $10 million. According to reports, Allen will not be taking home the whole amount won on the game show.

MrBeast’s Beast Games season 1 concluded recently (Credit: Prime Video).

The reality series has been the center of an ongoing controversy regarding the treatment of its contestants. As a result, it is easy for viewers to blame the YouTuber for Allen losing out on a large portion of the grand prize. However, netizens reacted to the news on social media and realized MrBeast wasn’t at fault. Here is why the winner of Beast Games is losing $5 million.

Beast Games winner reportedly set to lose almost $5 million from prize money

Beast Games premiered in December...