Cruel Winter viewers were invited the 'to nominate the mate they love to hate' and then vote which of the ten contestants deserved to be sent away to the Cruel Summer camp. Once there, each of the residents were set individual challenges by Trouble viewers, designed to test their character flaws in the attempt to reform them. The contestants competed against each other for £10,000 and Around-the-world-ticket for two.
—Brad Randall