Born Rich

Born Rich is a documentary. Having said that, I'm not quite sure how to approach describing this film. I had such a strong reaction to it that it's hard for me to even write this review. Try to view it as I did, with open ears and an open mind, and one may feel a reaction that I myself was surprised to feel- sympathy. "Right..." you're thinking. "Sympathy for those little devils born rich."

No, really. I felt a bit of sympathy and a bit of disgust (just listen to Luke Weil yakking about "little bitch[es]" who won't sign pre-nups) but my true reaction was one of, "Oh... So that's how they live, that's how it is, and if I were one of them, the so-called elite, I'd probably end up a drugged up, boozed-up mess." Why would that life be so bad? The main theme I found running throughout the film was one of despair, especially from the thoughtful and determined filmmaker himself, Jaime Johnson, heir to the the Johnson & Johnson throne. This kid is so honest in his searching, he even gets himself into a bit of legal trouble in the end (I won't ruin the rest of that tidbit for you). One thing that a viewer of modest income will be shocked to learn is that talking about one's wealth, among the fellow wealthy, at least, is taboo. Many of these kids learnt of their parents fortune through the outside world, and not from their parents themselves. I could even understand why some of these kids felt betrayed by this. What I think is disconcerting to most of these kids is that, coming into that knowledge of their own wealth, and whether they realize it or not, they were born without a certain something that every non-rich human on the planet has... that tension of survival, that struggle of having to work to survive, that struggle of knowing that all of our youth and most of our lives are literally wasted on working hard to gain money. The scary thing I thought of while watching this, is that not only is money power, but money is also freedom- and ultimately too much freedom can bring disaster.

The kids in this film are all interesting enough to listen to- they're talking about their "fabulous" lives after all. Most are shallow, mentioning how they have to have that Gucci purse, or those $600 shoes. But a few are thoughtful (Johnson, Ivanka Trump, and Josiah Hornblower, especially) and some downright angry (S.I. IV Newhouse). All said and done, this film is a good look into how these kids function, how they think, and how regardless of wealth, what kind of people they actually are. It goes without saying at the end of the day, if you can't live with yourself, then your life is utterly hopeless.

If you lean toward the extreme beliefs that the super-rich are either inherently shallow and evil, or they earned their wealth fair and square precisely because they are the greatest among us, your opinion of this film is already pre-determined, and you should probably not waste your time watching it even though the subjects under consideration only inherited their wealth.

For thoughtful people, however, I cannot recommend this film highly enough. Jamie Johnson deserves so much credit for being a young man of privilege who dares to think about what his good fortune really means, much like the rest of humanity is forced to think daily about what their poverty and debt really means. Frankly, I never would have expected such an even-handed treatment of the subject from "one of them".

The biggest barrier to learning how the super-rich really think is access. To gain access you must either be one of them, which usually precludes talking about money publicly, or you must be a member of the mainstream media, which only offers favorably-edited, politically-correct glimpses of reality (otherwise the media too would lose their access). Johnson has produced an essential work here by bridging the gap and allowing the rest of the world to witness, largely unedited, the way in which these extremely wealthy young people view their own fortunes. I can only hope the day will come when older generations among the super-rich will agree to be similarly interviewed, although I suspect we will all be deeply saddened by what they have to say.

Just like on skid row, a few of the young people here (especially Johnson himself) seem above average in terms of humanity, most of them are just average, and the remaining few seem to be useless wastes of human flesh that would bring shame to any family, rich or poor. That's pretty much the same bell curve you'll find in any other social strata of society, proving once again that money is ultimately irrelevant except to those who are obsessed by it.

Much has been written here about Luke Weill's contribution to the film, which I found simply embarrassing to watch. If he is the ambassador of our species when the gray aliens finally land, I won't even argue with their decision to wipe humanity off the face of the earth without a trial. He makes a great case that there is nothing wrong with extraordinary wealth, but everything wrong with inherited wealth. Most important, Weill proves that whether you are rich or poor, the quality of the person become is your own choice. I've seen little whiners like that come from plenty of poor families, so his disturbing behavior has nothing to do with his family's wealth. The gene pool in the Hamptons seems as muddy as it is everywhere else in the world.

But it is Juliet Hartford who deserves the contempt award here for her answer to the question of what she'd do with a million dollars cash. Laughing at the homeless? I've worked with the homeless for years, and most of them are far superior in character and personality to Ms. Hartford (and from what I can tell, the homeless are more talented as well). Thank God she is locked in her own zoo, surrounded only by her own kind. I hate to think of how much damage a woman like this could cause in the real world, where real people live.

Surprisingly, Ivanka Trump comes across as fairly down-to-earth. Ordinarily I would argue with a billionaire's decision to use that money to simply build more ugly concrete and steel, when she has so much potential to build a better world instead. But at least she justifies her ambitions with a genuine interest in real estate development ("it's in our blood"). That's better than nothing.

The only "sympathy" I can feel for these kids is the fact that they have been deprived of reality all their lives, and I don't see any way they'll ever experience that. They are so terrified of dating outside their own circles despite the incredibly boring people they have to choose from, I can't see them ever making a truly meaningful connection with the masses that define their own species. Concepts such as honor, sacrifice, and simplicity seem to be completely foreign to them. Their parents really stole a lot from them, and it's a shame they don't recognize this and forsake their wealth for a better life. After all, they can always earn their own fortune later--it'd be as easy for them as it is for the rest of us, right?

The supposedly inane problems of inherited wealth are reframed quite well in this film. I felt that there was an important contradiction made clear. America's 400 year old flight from Europe's monarchies and class systems is both long over and yet still taking place. I don't believe that this contradiction has anything to do with money.

Personal dignity is the prize at the end of the American dream. And yet dignity is far more elusive than we'd like to believe. This has a lot more to do with practical parenting and the real value that children have to their parents and how it's shown, NOT how much they spend or can spend on their children.

Americans have steadfastly (in principal) defined personal worth by personal achievement. Whether you began your days in humble circumstances or not, you can with effort, create the wealth and comfort for yourself and your family that you need. This is the American Idea. And yet this principal becomes mere theory for those whose lives are defined utterly by someone else's effort, often long before they were born.

The problems of these people are somewhat anachronistic to the rest of us. And also quietly disturbing because there is a wound that the American identity struggles with on the subject of wealth, power, history and privilege (royalty). Americans are both attracted to the glamor of privilege and repelled intellectually. Some part of our problem is universal; how to define personal value when those with power apparently don't need to worry about it. There is an important moment in the film where, in a candid remark, a young man describes a sense of pique he'd experienced where he had said to himself about someone he was annoyed with, "we could buy your family," and he believes it. This says volumes about the sense of narcissistic confusion that stems from an identity where basic values have not been passed down and personal dignity is not fought for. What more compelling is that the young man also seems to be aware of that fact.

A few of these people seem to be trying to reset their values to relate to the rest of us. This is a specifically American virtue and it separates them from the rest who have delusions of relevance bloated even more by this film's interest in their lives; they wouldn't be out of place in the courts of Europe a century ago.

A fascinating film.

Bravo to Jamie Johnson for having the guts to "show the dirt in his own backyard" so to speak. The only think worse than the idle rich is to have them mad at you, and still have to socialize with them!

This movie made me appereciate so much more what I have in my own self-made upper-middle class, graduate school educated life. I earned everything I have, and it's made me a richer, deeper, more spiritual person. I don't live every breathing moment with the fear that I'll upset someone and have my money cushion yanked out from under me.

Still, I shook my head sadly as some of these kids (Weil, Bloomberg, the Europeans, the A&P heiress [wait, does A&P even exist anymore?}) really are clueless. They are so oblivious to their narcissism that would otherwise be laughable if one didn't remember that narcissism is really only a mask for crippled self-esteem and an extraordinarily damaged sense of one's purpose in life.

Some of the others, particularly Ivanka Trump, appeared more grounded and in touch with the way the world really works than the aforementioned kids. Kudos to them!

Although I'm not rich, I have a few friends who are from the Palm Beach-Hamptons-have a place on the Upper East Side-old money clan, and although I sometimes don't "get" their lifestyle (a 3 million dollar beach house with Mercedes as a gift from mommy and daddy when one friend graduated college, another who hops his dad's corporate Gulfstream to Brazil every couple of months to have his suits made because he really likes the tailor), I can honestly say that they have worked hard at their own jobs, and are becoming successful in their own right (my beach house friend is a social worker, and her paycheck is donated to a charity that provides college scholarships for low-income kids).

I would like to see a sequel where these kids have to live for three months with no inheritance in a lower class neighborhood, and see who learns the most from it. That would be interesting to watch!

The documentary Born Rich is an interesting analysis of how people are born into money. In this time of economic crisis, as many of us struggle to pay our bills on a regular basis, it is both interesting and maddening to hear about the problems of the super rich. There are certainly moments in this film where you realize that the absurd society in which these kids were born into has transformed them as they aged, and you feel bad for them.

They start out so innocent as they describe their childhoods, unaware of the massive wall that the upper class has built around them. And as they mature and grow into adulthood the money twists them and burns away all true moral value. And by the end of the film they are portrayed as snotty brats who complain that it's hard for them not to walk into a boutique in Hollywood and buy a $700 handbag. Or how the first two things they think of when entertaining the thought of marriage are: prenuptial agreement and divorce. Oh the challenges we face in life. It all makes for a sickening experience.

And the way they cling to their entitlement is quite interesting as well. One character in the film discusses going to college so that he can make something of himself. He talks about the day that he can rub his parents faces in the fact that he did something on his own and made something of himself. Which would mean something if he weren't attending an ivy- league school on his parents dime. The whole film reeks of self-gratifying posturing that these rich elitists immerse themselves in day after day. It is an interesting film however if you have the stomach for it.

-A. Leonhardt