Superprod Group and Kids First Merge to Expand Their Children’s Programming Distribution (Exclusive)
In a significant development for the animation and digital content industry, Superprod Group and Watch Next Media have announced a groundbreaking strategic merger of their catalogs and digital channels. This merger marks the first major synergy between Watch Next and Superprod following a strategic partnership launched in October 2024.
Starting March 31, series distributed by Watch Next’s Kids First, including “Hello Kitty Superstyle!,” “Nate is Late,” “Mr. Men,” and numerous others, will join the catalog of Superights, the international sales division of Superprod. This integration will offer buyers worldwide a broader selection of high-quality children’s programs, totaling more than 1,000 half-hours of animation and live-action content.
Simultaneously, Kids First, recently rebranded as Kids First Digital, will place a greater emphasis on digital channel publishing and the monetization of children’s programming on revenue-sharing VOD platforms. Having accumulated over 125 million views last year across 20 YouTube channels in four different languages, the company...
Starting March 31, series distributed by Watch Next’s Kids First, including “Hello Kitty Superstyle!,” “Nate is Late,” “Mr. Men,” and numerous others, will join the catalog of Superights, the international sales division of Superprod. This integration will offer buyers worldwide a broader selection of high-quality children’s programs, totaling more than 1,000 half-hours of animation and live-action content.
Simultaneously, Kids First, recently rebranded as Kids First Digital, will place a greater emphasis on digital channel publishing and the monetization of children’s programming on revenue-sharing VOD platforms. Having accumulated over 125 million views last year across 20 YouTube channels in four different languages, the company...
- 2/4/2025
- by Jamie Lang
- Variety Film + TV
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