Aardman's festive film knocks Twilight off the top of the tree while fending off Happy Feet Two and Hugo; and Margaret proves to be a one-screen wonder
The festive battle
Despite experiencing the first dip in takings in its run so far, Arthur Christmas nabs the top spot for the first time in its four weeks of release, knocking off The Twilight Saga: Breaking Dawn Part 1. Shrugging off the challenge of two major new releases targeting the same family audience – Happy Feet Two and Hugo – the festive Aardman animation fell a mild 25%. Its cumulative total of £11.48m is already more than five times its opening weekend gross (£2.11m), with plenty of life in it yet.
Arthur Christmas is following a very similar pattern to Disney's A Christmas Carol, which likewise released in early November, and stood at £11.33m after its fourth weekend, on its way to a total of more than £20m.
The festive battle
Despite experiencing the first dip in takings in its run so far, Arthur Christmas nabs the top spot for the first time in its four weeks of release, knocking off The Twilight Saga: Breaking Dawn Part 1. Shrugging off the challenge of two major new releases targeting the same family audience – Happy Feet Two and Hugo – the festive Aardman animation fell a mild 25%. Its cumulative total of £11.48m is already more than five times its opening weekend gross (£2.11m), with plenty of life in it yet.
Arthur Christmas is following a very similar pattern to Disney's A Christmas Carol, which likewise released in early November, and stood at £11.33m after its fourth weekend, on its way to a total of more than £20m.
- 12/6/2011
- by Charles Gant
- The Guardian - Film News
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