Toy movies have been a popular trend in Hollywood since the late 1990s, and 2023 saw a surge in movies based on toys, including Transformers, Barbie, Dungeons & Dragons, Trolls, and American Girl. Toy movies are successful because they transform the source material while maintaining important lore, embrace imaginative storylines, and tap into nostalgia, making them well-received by audiences. The success of toy movies in 2023, particularly Barbie, broke the curse of poor box office performance for this genre. This is likely to encourage production companies to invest more in toy movies and result in the development of more films based on popular toy brands.
Multiple movies based on toys came out in 2023, secretly creating a battle royal between companies. Toy movies have been popular in Hollywood since 1997 when Raggedy Ann and Andy: A Musical Adventure, the first theatrical film based on a pre-existing toy, garnered positive responses. Throughout the '80s,...
Multiple movies based on toys came out in 2023, secretly creating a battle royal between companies. Toy movies have been popular in Hollywood since 1997 when Raggedy Ann and Andy: A Musical Adventure, the first theatrical film based on a pre-existing toy, garnered positive responses. Throughout the '80s,...
- 11/25/2023
- by Dani Kessel Odom
- ScreenRant
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