In an unusual show of consensus, reduced-price titles, a new PVOD title, and several independent films dominated all streaming charts. “Godzilla vs. Kong,” still #5 in theaters in its eighth weekend, followed its initial 31-day HBO Max play with PVOD availability. It placed #1 on both revenue sites, and was #3 and the best high-price title at those who rank by transactions.
The good news is “Godzilla vs. Kong” is thriving on PVOD at $19.99. The bad news is an awful lot of people don’t seem to be aware of the value of HBO Max, where it costs $14.99 for one month and allowed customers to see the same film in March. It suggests an ongoing marketing issue and, at the start of 2022, there will be another challenge when HBO Max customers realize that Warner Bros. titles no longer play day and date with theaters.
“The Marksman” with Liam Neeson remains #1 at GooglePlay at standard VOD cost,...
The good news is “Godzilla vs. Kong” is thriving on PVOD at $19.99. The bad news is an awful lot of people don’t seem to be aware of the value of HBO Max, where it costs $14.99 for one month and allowed customers to see the same film in March. It suggests an ongoing marketing issue and, at the start of 2022, there will be another challenge when HBO Max customers realize that Warner Bros. titles no longer play day and date with theaters.
“The Marksman” with Liam Neeson remains #1 at GooglePlay at standard VOD cost,...
- 5/24/2021
- by Tom Brueggemann
- Indiewire
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