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While CALLAWAY WENT THATAWAY isn't the deepest film I've seen, it sure was very perceptive and fun to watch. I also wonder if maybe although the film has a disclaimer saying it ISN'T based on any celebrity they REALLY were lampooning several of the big-name cowboy stars (such as Gene Autry who was a lot like the original Callaway)--a lot like how A FACE IN THE CROWD was based on Arthur Godfrey, though the studio strongly denied this.

The film is about a cowboy movie star from a decade ago who has suddenly gained a new following with kids thanks to television--just like Gene Autry and Roy Rogers were re-discovered thanks to TV. As a result of his fame, the advertisers are anxious to find the actor who played Smokey Callaway so they can make more films as well as public appearances. The problem is that the actor was a big-time drinker and he just seemed to vanish after going on an extended bender in South America. Even a private eye (Jesse White) can't find the guy, so Dorothy McGuire and Fred MacMurray (who own the advertising agency) go in search of a double to pretend to be Callaway. In the process, they find a dead ringer--played by Howard Keel. The only problem is, eventually the drunk and nasty Callaway DOES resurface and they are in quite a quandary! The film has some nice comedic moments but late in the film it also becomes rather serious and romantic. Leonard Maltin's guide indicated the film was excellent until this change, but I actually liked the finished product. While not a great film, it was well worth seeing and quite perceptive about the private lives of some celebrities. Also, it's worth a look for some cameos of other stars playing themselves, such as Clark Gable and Dick Powell (among others).

I knew I was going to like this movie when a 25-year-old Stan Freberg walked onto the screen in an early scene, playing an employee at an ad agency. In fact, I would have given this movie a good rating just on the basis of all the TV icons in the cast: Fred MacMurray, Jesse White, Natalie Schafer, and in tiny cameos John Banner and Hugh Beaumont. And speaking of cameos, how about Clark Gable, Elizabeth Taylor, and Esther Williams? Yes, they're here too.

This comedy is WAY above "B" picture level, with a snappy script by the team of Frank and Panama, who earned their comedy medals writing for Hope/Crosby and Danny Kaye. Howard Keel does a fine job in his dual role, while Fred and Dorothy try to please a cantankerous sponsor and keep their phony cowboy happy at the same time. There are plenty of laughs, and some plot twists to keep you wondering how it's all going to work out in the end. If you watched TV in the 1950s, you'll especially enjoy this gentle satire of the entertainment and advertising industries of the time.

A bygone era is depicted in this cleverly produced 1951 film. Remember when children sat glued to the set to watch those cowboy shows. There was always the great chase scenes and the hero saving the town and getting the girl at the end.

You would think this picture would be like that from its beginning. Instead, it turns into a comedy about what life should really be.

When a cowboy star of past movies becomes popular once again, a team nicely played by Fred MacMurray and Dorothy McGuire look for him. Our hero is Howard Keel in a non-singing role. Trouble is that Keel has become a has-been hiding out in Mexico under the influence of alcohol and women.

Jesse White is sent to look for him. In the meantime, a double appears that the MacMurray-McGuire team will use.

The story becomes heartwarming as the fake Callaway, Keel, in a double role known as Stretch, becomes enamored by the part but realizes that something has to be done with children who are impoverished and ill. His setting up of a fund for them is wonderful but when he meets up with the "real" Callaway, all hell breaks loose.

This movie has everything. Comedy, helping and that old western spirit of a bygone era.

Consider the time this film came out. It is one of the first feature films about the cinema's new rival, television. More specifically it is based on the renaissance of Hopalong Cassidy as an early television star.

This film takes me back to when I was a lad in the early days of television when there was a need for programming. The first films that were shown on early television were grade B product from the studios which were not about to be re-released for the big screen. And of course those B westerns were in plentiful supply. In fact I have a theory that John Wayne's rapid rise to number one at the box office may have been in large part to the showing of his pre-Stagecoach westerns giving him valuable publicity for the A product he was currently working on.

But the guy who had the biggest benefit was William Boyd who made his last Hopalong Cassidy picture in 1948. He had scraped together every bit of cash he could to buy all the rights to the Hopalong Cassidy films and character from producer Harry Sherman and author Clarence Mulford.

So when those Cassidy films became a big hit on early television Boyd's career revived and he became a tycoon with all the Hoppy merchandise. And the craze was big, the film accurately depicts the merchandising bonanza that Hoppy was in real life and Smokey Callaway in this film.

Like the Cassidy films in real life, the old films of B picture western star Smokey Callaway become a big hit on TV. They'd like to make more of them, but where's Smokey. TV programmers Fred MacMurray and Dorothy McGuire would sure like to find him. Smokey's just dropped off the planet. MacMurray and McGuire dispatch former agent Jesse White to locate Callaway who was quite a boozer back in the day and nothing like his screen image.

In the meantime they locate a cowboy from Colorado who is a Callaway doppelganger. Howard Keel plays both parts and plays them well. The two scheming TV programmers hire Keel on to impersonate his lookalike. But they get quite a bit more than they bargain for.

Callaway Went Thataway is an enjoyable film about a forgotten era in our social history. Cowboys don't have quite the image they once did in America and I'm not sure how today's audience relates to a film about early television which we pretty much take for granted. Still it's a piece of nostalgia for me.

Thanks be to TMC for rescuing this minor gem from movie oblivion. Sure, kids have long since traded cowboy idols for computer screens, but the pointed humor surrounding Hollywood's money-making machine remains as fresh and timely as ever. MacMurray and McGuire are Hollywood hustlers looking to cash in on cowboy Callaway's renewed popularity via that novel entertainment gimmick, television. Meanwhile, kids everywhere are clamoring for more of their TV idol. The trouble is the actor has long since decided he prefers a drunken stupor to riding horseback and has disappeared from public view. What to do-- the hustlers are so close to the big bucks they can almost smell easy street. In a stroke of luck, a Callaway look-a-like turns up, and they hire him as an impersonator. The trouble is he's a straight-shooter from the boondocks, can't act, and couldn't care less about the Hollywood scene. But the two M's are real Tinsel Town slickers so things begin to work out. Then, however, the real Callaway (Keel, also) shows up and the fun really starts.

Fine script from Panama and Frank. The barbs fly thick and fast, so you may need a scorecard to keep up. I love it when the stagehands and those folks who never get their names on screen show how to sabotage an arrogant movie star. Watch the flop Callaway takes executing one of those spectacular flying horse mounts. Though the humor is mainly aimed at Hollywood types and film-making generally, it's never mean-spirited, and we end up liking MacMurray even though he takes real advantage of the innocent "Stretch". Note too, the studio disclaimer at the end. That, no doubt, was to keep Hoppy happy since Cassidy's old films on TV were the movie's obvious inspiration. Being one of those kids that long-ago lined up to meet the real Hoppy, I can testify that he was stone cold sober and a nice guy, to boot. So as the disclaimer says-- the movie is intended merely in the spirit of good fun with no aspersions cast. And a lot of fun it is.