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Les rois de la couture

Original title: Lovely to Look At
  • 1952
  • Tous publics
  • 1h 43m
IMDb RATING
6.2/10
912
YOUR RATING
Les rois de la couture (1952)
Three Broadway producers struggling to get backing for their show, hope one's sudden inheritance of a half interest in a Parisian fashion house is the answer. They travel to Paris only to learn the salon is in debt and requires their help.
Play trailer3:16
1 Video
32 Photos
Classic MusicalRomantic ComedyComedyMusicalMysteryRomance

Three Broadway producers struggling to get backing for their show, hope one's sudden inheritance of a half interest in a Parisian fashion house is the answer. They travel to Paris only to le... Read allThree Broadway producers struggling to get backing for their show, hope one's sudden inheritance of a half interest in a Parisian fashion house is the answer. They travel to Paris only to learn the salon is in debt and requires their help.Three Broadway producers struggling to get backing for their show, hope one's sudden inheritance of a half interest in a Parisian fashion house is the answer. They travel to Paris only to learn the salon is in debt and requires their help.

  • Director
    • Mervyn LeRoy
  • Writers
    • George Wells
    • Harry Ruby
    • Andrew Solt
  • Stars
    • Kathryn Grayson
    • Red Skelton
    • Howard Keel
  • See production info at IMDbPro
  • IMDb RATING
    6.2/10
    912
    YOUR RATING
    • Director
      • Mervyn LeRoy
    • Writers
      • George Wells
      • Harry Ruby
      • Andrew Solt
    • Stars
      • Kathryn Grayson
      • Red Skelton
      • Howard Keel
    • 33User reviews
    • 6Critic reviews
  • See production info at IMDbPro
    • Awards
      • 1 win total

    Videos1

    Trailer
    Trailer 3:16
    Trailer

    Photos32

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    Top cast78

    Edit
    Kathryn Grayson
    Kathryn Grayson
    • Stephanie
    Red Skelton
    Red Skelton
    • Al Marsh
    Howard Keel
    Howard Keel
    • Tony Naylor
    Marge Champion
    Marge Champion
    • Clarisse
    Gower Champion
    Gower Champion
    • Jerry Ralby
    Ann Miller
    Ann Miller
    • Bubbles Cassidy
    Zsa Zsa Gabor
    Zsa Zsa Gabor
    • Zsa Zsa
    Kurt Kasznar
    Kurt Kasznar
    • Max Fogelsby
    Marcel Dalio
    Marcel Dalio
    • Pierre
    Diane Cassidy
    • Diane
    Marika Aba
    • Flower Girl
    • (uncredited)
    JoAnne Aehle
    • Model
    • (uncredited)
    Joyce Aehle
    • Model
    • (uncredited)
    John Alban
    John Alban
    • Nightclub Patron
    • (uncredited)
    Bette Arlen
    • Model
    • (uncredited)
    Frank Arnold
    • Porter
    • (uncredited)
    Paul Bradley
    Paul Bradley
    • Nightclub Patron
    • (uncredited)
    George Calliga
    George Calliga
    • Fashion Show Attendee
    • (uncredited)
    • Director
      • Mervyn LeRoy
    • Writers
      • George Wells
      • Harry Ruby
      • Andrew Solt
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews33

    6.2912
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    Featured reviews

    ptb-8

    a faint (worthy) remake of ROBERTA

    The original treatment of this musical is from RKO in 1935 and called ROBERTA. It is possibly one of the most sublime movies, yet alone a musical, ever created. This healthy and sumptuous remake from 1952 has several genuinely jaw-dropping sequences, such is the lavish talent and extraordinary musical treatment from MGM at their musical zenith. Imagine Hollywood trying to come even close to making this film today! That is a genuine Mission Impossible. They would have to add a few killings to get the marketing dept to even understand it. That moan aside, I am very grateful to have LOVELY TO LOOK AT as well as ROBERTA in my life to charm me and to make me and my friends very happy. The two standout sequences in particular are "I won't dance" with Marge and Gower at their snazzy stylish dancing best...and yes all in one very clever take...and the astonishing fashion show finale, which should be mandatory for study in every part of every film school. The only misgivings are the lame and out of date comedy from Red Skelton hamming it up for the American Mid West audiences, and Howard Keel bellowing as usual. But for great women and eye popping clothes..the title says it all.
    jim_brown-green

    About 30 minutes is really "Lovely To Look At".

    That 30 minutes includes the dance numbers by Ann Miller and The Champions (indeed they were). The other 15 minutes is at the end of the film, a gorgeous fashion show designed by Adrian. It's the ultimate display of fantasy 50s feminine fashion. The designers and runway models of today should view this on how it should be done rather than the current crop of strident and pouting stringbeans who posture and pose in the drab and dreary unimaginative rags that pass as au courant fashion.

    Grayson and Keel didn't really gel in this confection. Grayson always seems to be pouting, but that seems to have been her basic acting style. Keel is a bit stiff here, but his singing is right on the money. Red Skelton was quite funny back then and hugely popular; alas, his type of humor seems to have lost its appeal over time. Zsa Zsa was never the consummate actress like her sister, Eva (!!!) but her presence here added a daffy charm that soon became the Gabor sisters' trademark.

    Still, the star of this flick is Adrian with his array of fab 50s feminine fashions that are definitely "Lovely To Look At". The gowns were especially spectacular and they inspired many a prom dress back then; also, debutante balls, weddings, and beauty pageants.

    Glad to see that this film has finally become available. For many years, I believe it had problems being released because of copyrights held by the Jerome Kern estate.
    rick_7

    Polished remake of Roberta, with some great dancing

    Lovely to Look At (Mervyn LeRoy, 1952) is a remake of the Randolph Scott and Irene Dunne romance Roberta that trims and polishes Alice Duer Miller's plot, reworks the musical numbers and winds up a whole lot more satisfying. It's also something of a dry-run for the phenomenal Kiss Me Kate (the source play of which is referenced in the script) uniting three of that movie's stars a year ahead of time: tenor Howard Keel, soprano Kathryn Grayson and curvy tap dancer Ann Miller. The toothy Keel, my mum's favourite movie star, plays an aspiring Broadway producer, trying to get a new musical off the ground. When his fellow impresario, comic Red Skelton, inherits Parisian dress shop Roberta's, they and pal Gower Champion decide they'll sell up and splash the cash on their stage show – until they catch a look of the tasty co-owners (Grayson and Marge Champion).

    The film dispenses with much of its predecessor's plottiness, using Roberta's as a metaphor, rather than thinking a dress shop is massively important in itself. Howard Keel is more like Coward Heel, you see, and the selfish showman needs to learn how to do right by his friends, and the gownerie they hold so dear. Keel, who went stratospheric after Annie Get Your Gun and starred in several key musicals of the period, including Calamity Jane and Seven Brides for Seven Brothers, had a wonderful voice and fair comic instincts, but appeared to lack dramatic range. That's not necessarily true, evidenced by his commanding performance in Kiss Me Kate, but he was one-dimensional unless otherwise encouraged. Skelton is asked to truly act, as well as provide the usual buffoonery, and his scenes of heartbreak contrast nicely with his over-the-top comic shenanigans. As Ben Stiller and Adam Sandler (see Punch-Drunk Love) would after him, he finds a sentimental dramatic groove through intelligent underplaying, and confounds expectations. He still puts paper in his ears and shoots a woman's fur, though, if you're worried. Skelton also has the funniest line of the picture, reminiscing about the girl he "could have married". In support, Kurt Kasznar is the pick, playing the buffoonish Max, who holds hidden depths. The way he approaches a business meeting is hilarious.

    Roberta featured the incomparable Fred Astaire and Ginger Rogers as cinema's most attractive second leads. They're replaced here by husband-and-wife dance team, Marge and Gower Champion. MGM apparently planned to remake all of Fred and Ginger's movies using the married hoofers, but this was the only one to come to fruition. They offer a pair of brilliant dance numbers, the joyous I Won't Dance – which is all done in one take – and a spot in the finale that sees them scrapping over a diamond bracelet. I was really taken with their agility, slinkiness and easy on-screen chemistry. The best number of all, though, is from Ann Miller, whose Hard to Handle is an absolute knockout: the leggy hoofer shoving aside wolfish admirers in a display of shimmering bravado. It could barely be more different from Ginger Rogers' version back in '35, which was performed in a heavy Russian accent, into a standing mic. Lafayette, a jaunty number that sees the three male leads bouncing around Paris, is great fun. The film also allows Grayson and Keel – never the most enthusiastic dancers – to stick to their strong suits and bellow two American standards introduced by Roberta. The title tune is sung by Keel, while Grayson does a touching reading of Smoke Gets in Your Eyes, which is modestly staged and perhaps performed at the wrong time, but lovely to listen to.

    Several of these performers would scale greater heights the following year in the dizzyingly, dazzlingly inventive Kiss Me Kate. While Lovely to Look At isn't in that league, it remains an accomplished slice of high-grade entertainment, complete with some eye-popping numbers.

    Trivia note: As well as leaning on Roberta, the film borrows a couple of tricks from an MGM classic of decades past: Ninotchka, which was also set in Paris. Grayson's straight-faced recollection of stats about the Eiffel Tower is taken straight from that masterpiece, while the shot of Keel upon his return is pure Lubitsch.
    5TheLittleSongbird

    Certainly is lovely to look at, but doesn't see some of the cast on top form

    'Roberta' with Irene Dunne, Fred Astaire and Ginger Rogers wasn't immune to flaws (Randolph Scott, lacking story execution), but on the whole it is a much better film, especially for the songs and their timeless renditions, production values, the choreography and the rest of the cast being used to great advantage.

    'Lovely to Look At' certainly is lovely to look at, being filmed in absolutely glorious Technicolor and boasting opulent costume and set design. Jerome Kern's songs are as timeless as ever, "Smoke Gets in Your Eyes" is one of his classics though "I Won't Dance" and "I'll Be Hard to Handle" are the standout renditions of the film. They are accompanied by choreography that's witty and poised, again the delightfully charming "I Won't Dance" and Ann Miller's knockout performance of "I'll Be Hard to Handle".

    Despite garnering a reasonably mixed reaction, the fashion show is sheer visual beauty and is where the energy and interest is most apparent. Some of the cast disappoint, but Marge and Gower Champion have a field day and triumph in "I Won't Dance". Ann Miller was a scene stealer in many of her films and anybody who loves her will in no way be disappointed by her enviously energetic and poised dancing in "I'll Be Hard to Handle". It has to be admitted too, that Howard Keel does sing sublimely, he is a tender singing partner in the title song and fares even better in "You're Devastating".

    On the other hand, this cannot be said for the rest of the cast. Kathryn Grayson is not at her best, pouting her way through her role and she has been in better voice, sometimes very nice but at other times shrill and fatigued. As wonderful as Keel sounds, he is unusually stiff here and he and Grayson don't seem to share much chemistry together so some of their longer scenes border on the tedious.

    Then there is Red Skelton (who always was a take or leave performer), who mugs embarrassingly and comes over as irritating, and Zsa Zsa Gabor whose performance generally lacks charisma and sass in a role that gives her little to do.

    Much of the story is contrived and tedious, with flashes of greatness in two or three song renditions and the fashion show but falling flat especially in the scenes between Keel and Grayson. The script lacks the light-hearted touch that worked so well in 'Roberta', as well as its warm heart and wit, disadvantaged by the comedy falling so flat particularly with Skelton and the performances of the cast varying so wildly. Mervyn LeRoy directs quite sluggishly on the whole.

    In conclusion, lovely to look at but to see this talented crew on better form look elsewhere. 5/10 Bethany Cox
    8Chazzzzz

    Those Champion Dances...

    This could have been much better. Terrific cast, however Red Skelton (one of my favorites, usually) isn't in good form (but Ann Miller's form is terrific), Howard Keel is lackluster, and Zsa-Zsa is YOUNG! However blah the plot and acting are, I can highly recommend this picture on the basis of 3 dance routines by Marge & Gower Champion, two of which are unique. The first takes place among clothes racks, utilizing a wheeled dress-sizer. Take a long look at the dance... there are no cuts! IT IS ALL ONE TAKE! The last dance is near the end of the film, where jewel-thief Gower tries to take a diamond bracelet from mannekin Marge. Superb choreography in both routines! I gave it an 8 out of 10.

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    Storyline

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    Did you know

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    • Trivia
      The lavish fashion-show sequence, directed by the uncredited Vincente Minnelli, showcased the gowns of Adrian, the influential designer associated with MGM's golden age of Garbo, Shearer, Harlow and Crawford. Adrian's work on the entire feature concluded his 28-year film career.
    • Goofs
      In one scene Stephanie and Tony ride through the park in a carriage. About once per minute the background jerks and then repeats showing that it is back projected on a loop.
    • Quotes

      Tony Naylor: We're trying to finance our show. I'd like to take you folks in as partners. Now, please don't rush but who'd like to be the first to write a check?

      Jerry Ralby: Of course, we've just given you the highlights.

      Al Marsh: And we got some terrific lowlights. Like the part when I play a 36 inch man dropped from a flying saucer, I zoom through the...

      Tony Naylor: It's dynamite!

    • Connections
      Featured in Hollywood... Hollywood ! (1976)
    • Soundtracks
      Opening Night
      (uncredited)

      Music by Jerome Kern

      Lyrics by Dorothy Fields

      Sung by Howard Keel, Red Skelton and Gower Champion

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    FAQ17

    • How long is Lovely to Look At?Powered by Alexa

    Details

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    • Release date
      • July 17, 1953 (France)
    • Country of origin
      • United States
    • Language
      • English
    • Also known as
      • El amor nació en París
    • Filming locations
      • Metro-Goldwyn-Mayer Studios - 10202 W. Washington Blvd., Culver City, California, USA(Studio)
    • Production company
      • Loew's
    • See more company credits at IMDbPro

    Box office

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    • Budget
      • $2,813,000 (estimated)
    See detailed box office info on IMDbPro

    Tech specs

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    • Runtime
      1 hour 43 minutes
    • Aspect ratio
      • 1.37 : 1

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