Le succès à tout prix

This is a pretty routine gritty early thirties drama which looks like a Warner Brothers picture although it's from RKO. It's pretty well made, reasonably entertaining but nothing special.

I can see what they were trying to do with this: make a gangster picture but without gangsters. Although this is set in the world of business - a marketing company advertising beauty cream, it is a gangster movie without guns. There's the big boss, who's worked his way up to the top but now his future is uncertain. There's his moll, an ultra-glamourous opportunist who is only with him because he's the boss and can shower her with gold and gifts. There's the other members of the gang or rather company licking their boss's boots and making sure their firm is more successful than their rival across town. And then there's the new kid on the block - a rough, tough, fast-talking guy from the streets who doesn't respect nobody including the boss and maybe not even himself. He's ruthlessly going to force his way to the top and he ain't taking no prisoners on the way, see.

This picture almost works, the characters are almost believable and the story is almost exciting but although it's trying quite a clever and original idea, it still feels a little stale. There's nothing wrong with this, it simply doesn't stand out from the pack. Douglas Fairbanks Jr. Gets a little annoying after a while with his constant machine-gun style delivery of his words being used for every single line of dialogue. Whether he's ordering an underling to do some dirty work, ordering some flowers or telling someone he loves them, it all sounds like it's coming out of a tommy gun. This is meant to show his focus, his determination, that nothing is going to change the way he looks at life - it doesn't however make him likeable though. You can't grow to care about a caricature.

Colleen Moore is remarkably dour and uninteresting but she's another caricature and is there only to contrast with Genevieve Tobin's over-the-top gold-digging glamour puss. Genevieve Tobin seems to give her character more depth than perhaps even the writers envisaged. Her accent, her mannerisms, her attitudes are all so absurd that you think at first, you're going to absolutely hate her but the talented Miss Tobin turns this potential pantomime villain into a very real person with real vulnerabilities. She is someone you feel you'd like to know more about. Fairbank's character is however just what you see on the screen - nothing more.

Typical rags too riches tale with Man and Women from the wrong side of the tracks trying to make it BIG in N.Y.C. Joe Martin (Douglas Fairbanks Jr.) and Sarah Griswold (Colleen Moore) climb the corporate ladder by two (2) separate routes. SARAH works her way up the secretarial pool becoming personal assistant too the boss Raymond Merritt (Frank Morgan), who spends his free time with his main squeeze Agnes Carter (Genevieve Tobin).

Hard driving JOE may lack sophistication but has a ruthless drive and will too win that his College breed competitors cannot match. He sets his eye on not only on taking over the company from MERRITT but also AGNES. He succeeds in both but loses SARAH in the shuffle and he drives AGNES away. Only at the end does he realize the error of his ways and is reunited with SARAH, nuff said.

I watched this film because it stared fourth billed Colleen Moore. Five (5) years earlier Ms. Moore was the toast of Hollywood and one of the highest paid stars of 'Tinsel-Town'. She is barely recognizable here, looking closer to '55' then the '35' she was. The elfin sprite that delighted audiences in the 20's looked more like a middle-aged house-wife. Ms. Moore would make one more movie then retire, THE SCARLETT LETTER (1934).

Unlike some of her contemporaries Ms. Moore though had a bonus talent. She was REALLY good with her money and built a considerable fortune and enjoyed a very comfortable retirement. Those with a interest can see her doll house 'The Enchanted Castle' at the Museum of Science & Industry in Chicago. It is worth seeing, just as her silent pictures are.

Fascinating if minor 30s look at a driven man who sacrifices all for success in business. Or does he? Douglas Fairbanks, Jr. is excellent as Joe Martin, whose brother, as the film opens, has been gunned down by the police. Fairbanks is determined to go straight and be somebody, but how to do it? He's uneducated and from the wrong side of town. But his girl friend (Colleen Moore) has a good job and she gets him hired as a grunt in an advertising agency. But Fairbanks bristles at being an underling to a bunch of talentless college grads who function mainly as yes men to the owner, Frank Morgan.

Morgan has a keen eye and appreciates Fairbanks' honesty and moves him up. But Fairbanks has an eye for Morgan's friend, Genevieve Tobin, a shallow but pretty woman who simply wants to be kept. Fairbansk goes into overdrive to win Tobin and destroy Morgan. But what does he gain? Really interesting premise and excellent performances by all make this a little gem not to be missed.

Allen Vincent is the college boy. Nydia Westman and Edward Everett Horton (small part here) are fellow workers. Henry Kolker, Bess Flowers, Florence Roberts, Theresa Harris co-star.

Moore (a huge star in silent films) is interesting even though she is 10 years too old for Fairbanks. This is her second to last film.

And I suspect the "happy ending" was tacked on......

Joe Martin (Douglas Fairbanks Jr.) is a poor guy who never gets any breaks. He sits and wonders what it'd be like to be rich with his girlfriend Sarah (Colleen Moore), but can't seem to plot a scheme to achieve wealth. Finally, he realizes that he can weasel his way into Sarah's office by taking advantage of Mr. Merritt's (Frank Morgan) taste for a good gamble. He achieves his goal, and skyrockets to the top so fast, Mr. Merritt isn't able to say a word before Joe steals his society girlfriend Agnes Carter (Genevieve Tobin). Agnes knows that Joe only wants her because she represents what he can't have, but she marries him anyway, and the more Joe gets what he thinks he wants, the more unhappy he becomes.

This film tries unsuccessfully to fully illustrate its point that happiness is not always achieved through the methods society glorifies. Joe does all he can to better himself thinking he'll be happier with Mr. Merritt's job when true happiness was his in Sarah all along. However, the movie is much too short, and although his motives are explained in short throwaway sentences, his actions do not always make sense from one moment to the next. If more time were given to shooting (this movie is less than 90 minutes long) and a little more dialogue added to the script, it could have been a much better film.

Douglas Fairbanks, Jr. I believe is remembered today as an extremely attractive and sophisticated older man. In truth, he was a wonderful, underrated actor who distinguished himself in films beginning in 1916 and ending in 1989.

Like John Barrymore, Fairbanks Jr.'s performances hold up well today. He had an acting technique that does not come off now as hammy or melodramatic (Barrymore was only melodramatic when the part called for it, as in Twentieth Century).

In "Success at Any Price," he plays Joe, a young man who came from a bad neighborhood, where his brother was shot and killed in 1927.

Joe wants to be in a legitimate business and make a lot of money. However, he's not a member of any old boys' network unless you want to count Murder Inc., and he has no real education.

His girlfriend Sarah (Colleen Moore) gets him hired at the advertising agency where she works. Of course, since he's a young man in a hurry, he forgets that you at least should be polite, which he is not.

Eventually as he moves up, he throws Sarah over because he wants his boss' (Frank Morgan) girlfriend, the shallow and greedy Agnes (Genevieve Tobin). This proves an unfortunate mistake, like a few other of his desires.

Good movie with brisk direction and good performances. This was silent film great Colleen Moore's second to last film. She was about 33 here, three years past the sell date for women in Hollywood. She retired, lived until she was 88 and was very successful writing about investing, which she had done very well on her $12,500 a week salary in the '20s -- equivalent to nearly $170,000 a week today.

Genevieve Tobin was the same age as Moore and lived into her '90s - and they were both 10 years older than Fairbanks and looked it. I wonder what the rationale was behind their casting, though they were both good.

Fairbanks is always worth seeing, so I enjoyed this film.