The Big Idea

... and it was written and co-directed by Hal Mohr, who was better known for cinematography. In fact this is the second of only two writing credits by Mr. Mohr, and one of only seven directing credits. The plot shows Harold Lloyd relying more on the entrepreneurship and out of the box thinking he'll show in his 20's films than on the kick-in-the-pants and pie throwing comedy that was common in films of the 1910's.

Harold and "the girl" are working at an antique dealer's shop that is going to close for lack of business. Harold gets the idea to put out notes all over town that say that an item at a particular address is marked with a double X on it and contains 10 thousand dollars hidden inside. Naturally the address is that of the antique dealer's and Harold has marked all of the items with double X's.

Planting these notes all over town gives Harold a chance to show off his trademark athleticism. Nobody else in the cast has very much to do, and that includes Bebe Daniels. It is mainly an opportunity to see her as a teenager, only 16 in this film.

Lloyd is still looking for his brand of comedy at this point, but he is close to finding it. I'd recommend it. Let me also say it is NOT in the 4 disc "Harold Lloyd Comedy Collection". That set came out in 2005 and this short was only restored and copyrighted by the Harold Lloyd Trust in 2012.

In the 1910s, Harold Lloyd was prolific in short comedies though his work in these was far less enjoyable than his 1920s films. This is because although he'd finally developed the physical attributes of his 1920s persona, the glasses and straw hat, he didn't act like the sweet guy the public really embraced in the 1920s. And, in most of these earlier films, Lloyd starred along with Harry 'Snub' Pollard and Bebe Daniels.

When "The Big Idea" begins, you can see that it's not typical of the later films, as Lloyd is a bit of a jerk...bullying poor Snub because both are interested in Bebe. He spends a lot of time kicking and slapping poor Snub. In the meantime, the shop where Harold and Bebe work is having financial problems and Harold comes up with a rather dishonest scheme to get people into this antique shop and to buy everything in sight.

If you aren't expecting the nice and sweet guy Lloyd later played, you'll likely enjoy this picture. It is pretty funny once Lloyd's scheme takes hold...and the store is pretty much empty in no time! Clever...though the film would be better if Lloyd wasn't so slap-happy.

Harold (Harold Lloyd) and Snub (Harry Pollard) are battling over The Girl (Bebe Daniels). They escort her to her job at an antique shop. The shop is failing and her job is unlikely to continue. Harold comes up with an underhanded Telegram scheme to get more business to the shop.

This early Harold Lloyd comedy has no high level stunts, but he has developed his bespectacled everyman look. The story is fine. The middle has too much Snub and not enough of Harold. I really do like the ending which differentiates this from Popeye. All in all, this a solid comedy short. It just needs a stunt to push it over the top.

Snub Pollard joined forces with the rimmed glasses Harold Lloyd beyond the Lonesome Luke films. Because of Lloyd's athleticism that he was now displaying week by week he had trouble obtaining insurance because he was a high risk candidate.

(1917) The Big Idea SILENT COMEDY

clocking in at 9 minutes that has (Harold Lloyd) and (Harry Pollard) competing for the same affections of a young lady (Bebe Daniels). Both (Lloyd) and (Bebe Daniels) also happen to work at the same antique store. (Lloyd) as as the clean up and stock boy while (Bebe) as the cashier. Lloyd then overhears their boss inform (Bebe) he is going out of business and intends to close the small antique shop for good. (Lloyd) then devises a plan to to turn out the goods by jotting using a chalk double X's on the items such furniture and paintings etc...and producing an ad that $10,000 may be hidden in items with the double X's. He would then spread it around the neighborhood and around town about it, motivating many millionaires to take a quick visit to the shop and buy the first items with the double X's. This also includes his old rival, (Harry Pollard) who viewers see throughout the segment try to scrunge enough money to buy a double X item.