Greed

Winterbottom's stuff is always interesting but unfortunately this one fell at some obvious hurdles. For two thirds it was an effective satire with some good performances (Coogan, as ever, a hoot) and some funny lines but in the final furlong any semblance of subtlety was dropped for silly plot developments and cheap sentiment, bashing the audience over the head with a point that had already been well made. A shame.

On the Greek island of Mykonos, British billionaire and fashion retail extraordinaire Sir Richard McCreadie (Coogan, in a role loosely inspired by Sir Philip Green) prepares to celebrate his 60th birthday. While preparations for a wild extravaganza commence, McCreadie is surveyed by Nick (David Mitchell), who has been tasked with writing his biography; a project that will hopefully salvage McCreadie's soiled reputation. Winterbottom's odd comedy is a satirical effort that examines the inequality present throughout the fashion industry. While it is evident that Greed is a film with a clear message to convey, it is somewhat frustrating to see it handled in such a clumsy manner. Greed tackles a myriad of themes, including wealth inequality, the refuge crisis and the superficial nature of reality television. Scattered throughout Winterbottom's screenplay are a wide range of characters, but very few of them actually feel fully realized. Coogan's McCreadie (an all-round unlikable man) doesn't even feel like a leading character in his own film, though Coogan makes do with the material he's given. David Mitchell is a welcome presence, for sure, and his portrayal of Nick, a mild-mannered, good man observing an otherwise seedy world within which he doesn't belong, results in one of the only likable characters in the film. Much of the comedy falls flat (save for a few chuckle-worthy one liners here and there), and the climactic scene takes a bizarrely brutal turn that feels tonally out of place with the rest of the picture. Greed certainly has good intentions, but the screenplay could have done with a few extra revisions to ensure a more cohesive structure. Mitchell is the standout here, but everything else is largely forgettable.

Yes Steve Coogan is in this film but people need to just stop assuming it's going to be a comedy. Read all the negative reviews and they all complain about this not being a comedy.

It's not supposed to be a comedy. It's a mockumentary holding a mirror up to society allowing the rich to dodge tax and hire almost slave labour to sustain their empires, with people happily buying slave made products.

I went into this film without knowing anything about it and was pleasantly surprised.

So ignore the people moaning that this isn't a comedy and just watch it for what it actually it.

The overall message of the film about the fashion industry and its cheap overseas workforce is interesting. But as a comedy it didn't work for me.

If you like Coogan you're better off rewatching some of his other films or the series with Rob Brydon.

And waiting until this hits the TV / streaming services.

What kind of film is this supposed to be? A comedy? A polemic? A social satire? An expose? It seems to be trying to be all of these simultaneously - and the result is something of a mess.

Steve Coogan is good as a loathsome tycoon who doesn't care who he tramples underfoot as he amasses his fortune. David Mitchell is also good as his bumbling would-be biographer; and the preparations for Coogan's hedonistic birthday bash contain some fine comedy.

But the film also wants to condemn the way the fashion industry is built on the exploitation of workers in Sri Lanka and elsewhere (and everyone who has ever bought clothes in their local High St is complicit in this exploitation). This is a theme worthy of treatment, but to attempt to splice it with the comedic strand of the film jars dreadfully.

The plight of refugees crossing the Mediterranean is also touched upon. Again, this is something we should all be concerned about, but it can hardly be blamed on retail fashion moguls - so why try to shoehorn it into this film?

And as if there wasn't too much in the film already, we also get the filming of some sort of reality TV programme, the relationship of which to the main plot is far from clear.

They say that less is more. In the case of this film, more is less.